BBA in Marketing
at University of Massachusetts Amherst, Amherst

4.4 /5

(6 Reviews)

A Shiksha Grade
Public University
Isenberg School of Management

BBA in Marketing
at
University of Massachusetts Amherst
Overview

University of Massachusetts Amherst`s Isenberg School of Management offers BBA in Marketing Degree program. The duration of this program is 4 years. The tuition fees to pursue this program is USD 40882.0. IELTS and TOEFL scores are accepted for admission to University of Massachusetts Amherst BBA in Marketing.

Duration	4 years
Course Level	UG Degree
Mode of Course	Full Time
International Students Admission Website	Go to Website
Tuition & Fees	₹34.45 Lakh View full breakup
Type of University	Public
Official Career Service Website	Go to Website

BBA in Marketing
at
University of Massachusetts Amherst
Highlights

Isenberg Marketing students learn how to match wit, insight, and creativity with brand-building strategy and well-executed tactics
As a marketing major, students will learn about:
How to communicate with an audience
Where to sell products
How to price products
Why and when consumers buy
Students will leave Isenberg ready to excel in a range of marketing-related careers in:
Market research
Advertising services
Copywriting
Promotions
Sales

BBA in Marketing
at
University of Massachusetts Amherst
Rankings

Course Ranking

University Ranking

Rank	Rank Publisher
#65	UG Business US News & World Report, 2025

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BBA in Marketing
at
University of Massachusetts Amherst
Entry Requirements

Requirements for 12th grade Lock Icon

No specific cutoff mentioned
If an applicant has completed high school but have not previously enrolled in a college or university applicant must possess any one of the certificates:

Central Board of Secondary Examination (CBSE)

Council for Indian School Certificate (CISCE)

Other examining board test results from grades X and XI

Prerequisite:

English

Mathematics (Algebra II minimum):

four math units in high school including an advanced math course, such as pre-calculus, calculus, or trigonometry

Natural Science (3 labs)

Social Science (one course in US history)

Foreign Language

Electives (from areas above, arts and humanities, or computer science)
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TOEFL

Marks - 80/120
with a minimum of 20 on each subscore

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IELTS

Marks - 6.5/9
with minimum of 6.0 on each subscore

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Other eligibility criteria Lock Icon

While it is not required for admission, all international students may choose to submit a third-party unscripted interview. Beginning with the spring 2021 term, and continuing for each spring and fall term through spring 2023, the University of Massachusetts Amherst is making standardized tests (SAT scores) optional for its first-year entering applicants

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BBA in Marketing
at
University of Massachusetts Amherst
Application Process

Step one

Prepare documents for application

LOR

Academic Letter of Recommendation

Step two

Additional documents required

Official High School Transcript or Secondary School Exams
Official SAT or ACT score report
English Language Proficiency Scores
Interruption in Education History (if applicable)
Optional Interview (students may choose to submit a third-party unscripted interview)
A note on financial and visa information

Step three

Start your online application

https://www.umass.edu/admissions/undergraduate-admissions/apply

Step four

Application fees for this course

USD 80 = INR 6.74 Thousand

Mode of payment: Credit card

BBA in Marketing
at
University of Massachusetts Amherst
Fees

1st year tuition fees

Fees components	Amount (for 1 year)
Tuition & fees	INR 34,45,126

Other expenses in 1st Year

Fees components	Amount (for 1 year)
Hostel & Meals	INR 11,92,926
Insurance	INR 1,88,091
Transportation	INR 80,056
Books	INR 1,01,124
Miscellaneous	INR 84,270
Application fee	INR 7,163
Total approximate fees	INR 16,53,630

Calculated at the exchange rate of 1 USD = INR 84.27 | Tuition & expenses were last updated on 19ᵗʰ December 2024

BBA in Marketing
at
University of Massachusetts Amherst

Scholarships

Scholarship information is not available. You can apply to non-college specific scholarships available for USA.

View all 115 scholarships

University of Massachusetts Amherst
Students Ratings & Reviews

4.4/5

6 Verified Reviews Info Icon

Vibe of Campus

Academically oriented
Friendly
Multi-dimensional
Easy going

Student Views

33% students never faced discrimination in this university

Internships4.5

Part time work4.7

Post study jobs4.2

Quality of faculty5

Student Life4.8

Value for money4.3

Public transportation4.5

Safety5

Indian Food3.3

Permanent Immigration3.5

Himanshu Punetha Verified Icon

MS in Mechanical Engineering - Batch of 2026

Offered by University of Massachusetts Amherst

4.2

UMass Amherst: A leading public research university.

Tips: UMass Amherst is a big, vibrant campus with lots of energy and a strong reputation for academics, especially in majors like engineering, computer science, and business. The campus is full of amazing resources such as modern labs, huge libraries, and tons of support for internships, research, and job hunting. The professors are really knowledgeable and supportive but be ready for some healthy competition in popular classes. The coursework can be challenging, so staying on top of your schedule is key. You’ll need to find a good balance between studying and taking part in all the fun stuff happening on campus. One unique thing about UMass is its big focus on sustainability going green is a huge part of life here, and you’ll notice it everywhere. Financially, it’s a good idea to plan ahead. Living in Massachusetts is great, but it can be expensive. Housing fills up fast, so look into your options early. The university offers scholarships and financial aid, but they can be competitive, so it’s worth applying to as many as you can. When it comes to social life, there’s never a dull moment. Whether you’re into clubs, sports, music, or just hanging out, there’s always something happening. The town of Amherst has a cosy, small-town feel, but it’s not overflowing with things to do, so students often find their own fun on campus or go exploring in nearby areas. Overall, UMass Amherst is an excellent choice for students seeking a quality education in a supportive, dynamic environment.

Reviewed on 7 Nov 2024Read more

Kushal Raju Verified Icon

MS in Electrical and Computer Engineering (ECE) - Batch of 2025

Offered by University of Massachusetts Amherst

4.1

Great university in terms of research and it is really peaceful.

Tips: The transition to the University of Massachusetts Amherst was smooth academically, but there was a noticeable cultural shift socially. There are no scholarships at the University of Massachusetts Amherst at the master's level, but there are a few benefits like tuition waivers for Teaching Assistantships (TAs) or Research Assistantships (RAs) but not in courses like MS CS and MS B.A.

Likes (Quality of faculty): The professors are really good and focus on how well you have understood anything. They maintain regular office hours, and many are open to scheduling additional time if you have further questions or need guidance. The courses are designed to provide both theoretical and application-based knowledge. The university is well diverse.

Dislikes (Indian Food): There are no Indian restaurants nearby. Most of the foods are of different cuisines. The university does have its own dining facilities, where good food is provided but the food is mostly not from my country of origin. If you are looking for good Indian food, you will have to go to Boston.

Reviewed on 11 Sep 2024Read more

Anonymous

MS in Computer Science - Batch of 2024

Offered by University of Massachusetts Amherst

4.7

UMass is a better place to be researcher

Tips: The coursework would be tough, the place is bit remote. There is no TA/RA positions but plenty of on-campus jobs are available. Learn to balance everything together. Master's journey is not as easy as it seems in India and the education pattern is very different. Hence, one needs to break the stereotypes before pursuing this dream.

Reviewed on 26 Feb 2024Read more

Anonymous

MS in Computer Science - Batch of 2025

Offered by University of Massachusetts Amherst

4.3

Explore as much as possible. Good course.

Tips: Not much cultural shift is there to experience. No scholarships are there at University of Massachusetts Amherst. Everything is good as of now, courses are also good. Umass is a bit of research oriented so if you are interested to research then go for it. Very less systems courses, so if you are not into AI/ML things then think again.

Likes (Student Life): Student life is pretty cool, there are many gyms and many sports activities if you are interested. The food also is great in the commons where you can get all sorts of foods including Indian food, so it's pretty much covered, and the living is a bit expensive which is a problem.

Dislikes (Value for money): It's very expensive so think about that as well. And there are no TA or RA jobs so that is another minus point. The only part time allowed is the UMass dining, which helps you get food and money which is decent enough and also there will be no way of income.

Reviewed on 26 Feb 2024Read more

Jash Mitesh Dalal Verified Icon

MS in Computer Science - Batch of 2025

Offered by University of Massachusetts Amherst

4.4

Course framework is good for work opportunities.

Tips: TA/RAs are not allowed in the CS department but it is allowed in the other departments. Happy with the course. Scholarships are not available for this course. A cultural shift is also present. Food is difficult to get from India so knowing cooking before coming here is a must.

Likes (Value for money): Course content is good. ML is upcoming and Mass Amherst has a very high rating for Machines Learning or Data Science concentration in Computer Science. For other courses, there is a possibility of TA/RA and in MS CS there is a possibility of gradership. Even good part-time jobs are available to keep you giving.

Dislikes (Permanent Immigration): Permanent immigration is difficult in the US. But after doing an MS the chances are less since H-1B renewal is less. If the school is offering Ph.D. programs and is a public land-grant university, like Mass Amherst, it will offer Ph.D. programs and will give you a chance at immigration options.

Reviewed on 26 Feb 2024Read more

View All 6 Reviews