Career and Job opportunities after Master’s in Journalism and Mass Communication

Confused as to which job to take up after completing your MJMC? Shiksha lists which career options could suit you best. Read the article to know about various job opportunities one can take up after pursuing their Masters in Journalism and Mass Communication.

Masters in Journalism and Mass Communication graduates have a myriad career options to choose from. Although many students plunge into the field straight away after completing their Bachelor’s in Journalism and Mass Communication, many prefer a Master's degree under their belts. To be honest, a master's programme does prepare students better for their industry experience. A prolonged period of studying also gives students the chance to go through several internships that add experience to their work profiles. Students also get more time to identify their skills and explore their areas of interest. For example, if you are good with the camera, you can try your hand at photography or if you are interested in video recording, you can pursue a career in cinematography. There are many agencies that are in need of professional talents. Here are some of the job opportunities that you can pursue after doing a Master's in Journalism and Mass Communication.

Content Writing

If you are good at writing, put your talent to the test. Various digital platforms hire creative content writers, be it media, organisations, companies or agencies. You could get to be a news writer, interview politicians, become a sports writer, cover live matches, and write about events. You can even write for branded content that falls under the corporate sphere. True journalism comes here. With your existing skills, you will learn gradually and perfect your writing skills. 

Public Relations

If you are good at communicating, negotiating and convincing people, take it up professionally. Corporate offices and organizations need talented and well-spoken Public Relations officers who not only represent the company they work for but also work towards enhancing the brand image. Through MJMC, candidates polish their skills in PR and know how the world outside functions. A PR has to be well-spoken and should have good writing skills as they are required to write press releases, address the media and at times be the spokesperson for the brand that they are representing. 

Event Management

With a master’s degree or even a postgraduate diploma, you can get into event management, which is a very dynamic field. There is always instant planning required for conducting successful events. You could be an event coordinator, a creative planner, or the guy who handles the finances and budget of the agency. You get to make a lot of connections on various levels and with people of different expertise. 

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Advertising

Right from the time of your bachelor’s degree, students are taught about advertising and its uses. Advertising is all about selling your product or services by means of an idea. Here is where creativity is required. There are various agencies in India that need creative artists and planners to come up with innovative ideas. You see ads everywhere you go, even the videos we watch on social media have advertisements. There is a dire need for professional creative artists in the advertising world.

Social Media Executive

In the ever-changing world, social media has taken over. If you are creative and technically sound with social media platforms such as Facebook, Twitter, YouTube, and Instagram, you can take it up professionally. As a social media executive, you get to work and promote ideas as people spend a major part of their time on social media. From advertisements to events, promoting charities to sharing videos all across, as a social media executive, you will never have a dull job and as a career option, the benefits are highly rewarding.

Television & Film Production

If you have a knack for recording and making movies, take it up professionally. One of the biggest engrossers, the television and film industry is only booming and now with everything going digital, the need for professional and creative producers and directors is big. Not only the top posts in production and direction, but agencies also hire professional video camera recorders, scriptwriters, video editors, 3D designers, graphics designers and animators in this industry. 

Digital Marketing

Linked to both advertising and public relations, digital marketing is the new trend of marketing online through digital platforms. From promoting brands and products to learning how traffic is brought to websites and pages, digital marketing is the new deal. Through digital marketing, students can learn and pick up various specialisations such as Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing and Web analytics. If numbers are your game, a career in digital marketing is highly rewarding.

Radio Jockey (RJ)

Radio Jockeying is a branch of Mass Communication and Journalism that deals with on-air events on the radio on various topics across the world. An individual hosting the same is known as a Radio Jockey or an RJ, who is responsible for the broadcast spectrum like chat, music and news shows to name a few. This profession was already very popular and now Radio Jockeys are re-inventing themselves as content influencers on social media.

Podcasting 

This is a non-corporate option that you can pursue after graduating. You can start your own podcast. You can talk about any subject that you are passionate about or have a lot of knowledge about. Many podcasting platforms are beginner-friendly and let you put up your work for free. Podcasting and the subjects on which people make podcasts are so diverse, the possibilities are endless. You can also invite experts to speak for your podcast. You can interview them and whatnot. 

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Social Media Influencing

Do you have a huge following on social media? This one might just be for you. Social media influencing is so big these days, it can get you into some serious money. Content creators on social media get paid for promoting brands, products and services. The larger your audience, the bigger your paycheck. Skills like editing pictures, videos, camera work, sound and lighting are some skills that go into social media influencing. 

Influencer Marketing

Again, with social media booming, the ad industry requires a lot of people to coordinate between brands and influencers. This coordination involves setting up deals, planning shoots, scheduling posts, etc. Just like event management, this is also a profession where networking is big. It involves a lot of efficient communication, delivering on time, and multitasking. It is just so exciting, fast-paced and seemingly never boring.

Other Job Profiles For Mass Communication

Some jobs that are offered by various media organisations and corporate houses are as follows:

Producer	Screenwriter
Sound Engineer	Sound Mixer and Sound Recordist
Video Jockey (VJ)	Art Director
Content Editor	Event Manager
TV Correspondent	Cameraman
Photographer	Political Campaign Manager
Technical Communication Specialist	Speech Writer
Web Producer	Graphic and Design
3-D & Animation Specialist	Professor

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