Scope of Mass Communication in India

Mass communication opens up a plethora of work opportunities, most of which are quite rewarding. This sector is also for individuals who desire to operate as a bridge connecting two radically distinct subsets of people, which is frequently referred to as society's mirror. Read on to learn more about the Scope of Mass Communication. 

In recent years, the field of Mass Media and Communication has evolved into a partially interactive concept that touches almost every aspect of human life. And, with the sheer proliferation of media in our lives through newspapers, television, and the internet the field of Mass Communication and Journalism is gaining popularity like never before. This field is not limited to only Journalism but spreads its branches to various other media sectors including newsgathering and reporting, film direction and production, event management, public relations, advertising, corporate communication, and the list continues. To know the details about the prospects and employment opportunities of a Mass Communication course read the article below:

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Why Study Mass Communication and Media?

Gone are the days when the courses were only focused on the theoretical aspects of a subject and students only had to study for the exams. Now, the courses are designed in such a way that they enhance the understanding of concepts and pave the way for employment. Mass Communication is undoubtedly one such course that opens the gateway of opportunities for students. Given below are the points discussed for students who must consider a Mass Communication course.    

• Mass communication offers a wide range of work prospects due to its numerous components. It equips you with the skills necessary for success in the media industry.
• There is a good probability that students from any educational background, science, or art will do well in this course. Don't worry that your high school education will prevent you from succeeding.
• Students in media studies usually take part in practical projects. As they engage with digital and mainstream media, they can learn useful information.
• Students typically appreciate lessons since they are not boring because a communications instructor is always upbeat and creative.
• If you are passionate about what you do, you can amass enough industry experience, open up countless opportunities, introduce a creative workforce, and gain classroom experience—all of which are distinctive in their own right.
• Like with other fields of study, you'll be joining a workforce that will both test and reward your dedication.

Skills Required for Mass Communication

Mass communication does hone your soft skills in numerous ways but to know whether the field is suitable for a candidate, they must introspect and make sure that they possess the skills mentioned below to make a successful career in this field:

Communication skills	Presentability	Politeness and patience
Good writing skills	Able to provide solutions even in complex situations	Better news sense
Research skills	Observation skills	Multi-tasking skills

Popular Mass Communication Courses

Candidates who are looking for a career in mass communication can pursue courses in Journalism, Public Relations (PR), Advertising, Event Management, Corporate Communication, Film Direction, anchoring, etc. Below are some popular courses for media aspirants:

Courses	Duration
B.J. (Bachelor of Journalism)	3-years
BJMC Bachelor of Journalism and Mass Communication	3-years
Master of Journalism and Mass Communication	2-years
B.M.C. (Bachelor of Mass Communication)	3-years
B.M.M.M.C. (BA in Mass Media and Mass Communication)	3-years
M.J. (Master of Journalism)	2-years
MMC (Master of Mass Communication)	2-years

Eligibility Criteria for Mass Communication

Undergraduate Courses: Candidates applying for journalism courses should have a Class 12th pass certificate in any stream from a recognized board with a 50%-60% minimum percentage. In some colleges/ universities, the minimum age limit at the time of admission is 17 years.

Postgraduate Courses: Candidates appearing for mass communication and journalism courses should have a graduation degree in any stream from a recognized university or college with at least 50%-60% percentage marks in their final exams. In some institutes, the minimum age limit required at the time of admission is 23 years.

Mass Communication Admission Fee

Many mass communication and journalism institutes offer undergraduate courses at fees starting from INR 60,000 to INR 2,00,000 per year. On average, the total cost of the course is nearly INR 3 lakhs (for a 3-year UG programme). Meanwhile, a PG diploma course from a reputed government college such as the Indian Institute of Mass Communication (IIMC) can cost INR 40,000 to INR 1,00,000 for a year.

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• Career and Job opportunities after Master’s in Journalism and Mass Communication

Top 10 Mass Communication Colleges in India

Listed below are the top 10 Mass Communication colleges in India as per the India Today Ranking 2024:

College Name	India Today Rank 2024
Indian Institute of Mass Communication	1
Department of Media and Communication Studies, Savitribai Phule Pune University	2
Symbiosis Institute of Media & Communication	3
Department of Communication, University of Hyderabad	4
Xavier Institute of Communications	5
Manipal Institute of Communication	6
Indian Institute of Journalism & New Media	7
Department of Media Studies, Christ University (deemed)	8
Manorama School of Communication (MASCOM)	9
Makhanlal Chaturvedi National University of Journalism and Communication	10

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Mass Communication Job Profiles & Recruiters

Here we have briefed five popular mass communication fields that you can choose for specialization along with their job profiles.

Broadcasting: Broadcasting means the distribution of audio-visual content to mass audiences through electronic media such as television, radio, and webcasting. Some career options broadcasting include are as follows:

• News anchor

• Producer

• TV host

• Video Editor

• Cameraman

Journalism: Journalism relates to collecting, creating, and presenting information. It includes different work profiles such as reporters, editors, videographers, and photographers. Below are some career options:

• Reporter

• Editorial Assistant

• Editor

• Photojournalist

• Web Content Writer

• Graphic Designer

• Producer

• Video Editor

Marketing: Marketing refers to communicating or promoting the value of an organization’s service to its customers. Some of the career options it includes are mentioned below:

• Marketing Executive

• Marketing communications (marcomms) executive

• Brand manager

• Public relations executive

Advertising: It involves the promotion of products, ideas, or services. Career options available in advertising are as follows:

• Sales Executive

• Public relations executive

• Copywriter

• Advertising manager

Public relations (PR): A Public Relations (PR) person is responsible for building a positive image between a company and the public and media. Some of the career choices may include:

• Public relations executive

• PR and communications executive

• Social media executive

• Crisis management professional

Below is the list of popular recruitment companies that hire Mass Communication graduates:

Times of India Publication Group	Doordarshan	All India Radio
BBC	Zee TV Network	NDTV Network
Indian Express	Hindustan Times Group of Publication	TV 18 Group

Notable Personalities with a Mass Comm Education

Many celebs and people in the public eye hold a Mass Communication degree. Some of these names include the King of Bollywood, Shah Rukh Khan, who has a master’s degree in the subject from Jamia Millia Islamia. Speaking of JMI alumni, Barkha Dutt is another name that pops up. This Padma Shri Award-winning journalist first graduated from St. Stephen’s College and then went on to get a master’s in Mass communication from JMI. Other actors like Ayushmann Khurrana, Brad Pitt, Oprah Winfrey, etc. have also been Mass Comm students. 

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