Illinois State University
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Master of Science in Marketing Analytics (STEM) 

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#266 in USA

  • Public University
  • Institute IconCollege of Business
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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Overview

Duration

1.5 - 2 years

Course Level

PG Degree

Mode of Course

Full Time

International Students Admission Website

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Tuition & Fees

18.10 Lakh
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Type of University

Public

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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Highlights

  • The Master of Science in Marketing Analytics provides students with both broad and deep technical skills in Marketing Analytics as marketing positions continue to evolve into a technical role within an organization
  • The Marketing Analytics Master's degree emphasizes the quantitative and analytical side of marketing managerial decision-making and provides breadth of coverage to include advanced data management and other business analytics foundations
  • The degree thoroughly trains students in use of business analytics to power data-driven, customer-centric decisions
  • This program is designed to provide a deep dive into advanced marketing analytics topics (advanced tools and analyses, brand management, digital marketing, sales forecasting) as well as a wide coverage of business analytics space: advanced business data management, programming for data science, latest platforms, data visualization, etc. with some room for customization to fit your individual needs
  • The curriculum covers a wide range of technologies and tools, including R, Python, Tableau, IBM SPSS Statistics, ForecastX, SQL, Machine Learning and AI using AWS and Google platforms, as well as digital marketing tools such as Google Analytics and SEO and SEM programs
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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Rankings

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Entry Requirements

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GPA
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CGPA

Out of 10

 
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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Application Process

Step one
Prepare documents for application
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LOR
  • Submit the names and email addresses of two references for letters of recommendation within the online application
ESSAYS
  • Submit an essay that includes the following information:
    • Your professional goals and how the marketing analytics degree will help you achieve them
    • An explanation of what you gained professionally and/or personally from the experiences detailed in your resume (1 -2 paragraphs)
CV
  • Provide an updated resume

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Fees

icon1st year tuition fees
Fees componentsAmount (for 1 year)
Tuition & feesINR 18,09,752
iconOther expenses in 1st Year
Fees componentsAmount (for 1 year)
Hostel & MealsINR 9,58,190
InsuranceINR 66,957
TransportationINR 2,12,392
international student feeINR 4,764
Housing Application feeINR 4,331
Total approximate feesINR 12,46,634
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Calculated at the exchange rate of 1 USD = INR 86.62 | Tuition & expenses were last updated on 10ᵗʰ January 2025

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Scholarships

Scholarship information is not available. You can apply to non-college specific scholarships available for USA.
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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Contact Information

Address

100 N University St, Normal, Illinois 61761
Normal ( Illinois)

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