MSc in Strategic Digital Marketing
at Aston University, Birmingham

3.8 /5

(19 Reviews)

Shiksha popularity ranking

#53 in UK

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Public University
Aston Business School

MSc in Strategic Digital Marketing
at
Aston University
Overview

Our counselors guided 1 student in securing admission to this course. Know more

Aston University`s Aston Business School offers MSc in Strategic Digital Marketing Degree program. The duration of this program is 1 year. The tuition fees to pursue this program is Pound 21250.0. IELTS, Duolingo, and PTE scores are accepted for admission to Aston University MSc in Strategic Digital Marketing. Graduation cutoff for admission is 50.0%.

Duration	1 year
Course Level	PG Degree
Mode of Course	Full Time
International Students Admission Website	Go to Website
Tuition & Fees	₹22.56 Lakh View full breakup
Type of University	Public
Official Career Service Website	Go to Website

MSc in Strategic Digital Marketing
at
Aston University
Highlights

This contemporary course will equip students with the creative and strategic skills needed to work in Digital Marketing
The dual qualification from Aston Business School and the Digital Marketing Institute offers significant added value to students who aspire to become digital professionals and transformational leaders of the future
The programme is designed to meet the needs of the global marketplace and employers from a wide range of sector
Students will develop demonstrate critical awareness of current and future trends in the digital marketing environment and the ability to identify key issues relating to organisational contexts in different sectors and will also attain a conceptual understanding of the latest research relating to digital marketing theory and practice

MSc in Strategic Digital Marketing
at
Aston University
Rankings

University Ranking

Rank	Rank Publisher
#21	University The Guardian, 2025
#43	UK University The Complete University Guide, 2025
#161	Europe QS, 2025

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MSc in Strategic Digital Marketing
at
Aston University
Entry Requirements

Requirements for 12th grade Lock Icon

No specific cutoff mentioned

Graduation Lock Icon

50%
Applicants must hold a good UK honours degree (at least a 2:2) in marketing or a degree which contains relevant marketing subjects

UK 2:2 equivalent:-

For Tier 1 universities: Minimum 50% overall; 5 out of 10 points GPA Scale; 4 out of 8 point GPA Scale; 3.5 out of 7 point GPA Scale; 2.5 out of 5 point GPA Scale; 2 out of 4 point GPA Scale

For Tier 2 universities: Minimum 60% overall; 6 out of 10 points GPA Scale; 4.8 out of 8 point GPA Scale; 4.2 out of 7 point GPA Scale; 3 out of 5 point GPA Scale; 2.4 out of 4 point GPA Scale

For Tier 3 universities: Minimum 65% overall; 6.5 out of 10 points GPA Scale; 5.2 out of 8 point GPA Scale; 4.55 out of 7 point GPA Scale; 3.25 out of 5 point GPA Scale; 2.6 out of 4 point GPA Scale
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GPA

Percentage

CGPA

GPA score

PTE

Marks - 67/90
1 band at 59 as a minimum. Other bands at 64 and above

Postgraduate masters students enrolling with Aston Business School with a 42 in one of the four sections will be required to engage with English language tuition as part of the Aston Global Advantage. There will be no extra cost to the student
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GPA

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CGPA

GPA score

IELTS

Marks - 6.5/9
1 band at 5.5 as a minimum. Other bands at 6.0 and above

Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the 4 IELTS sections will be required to engage with English language tuition as part of the Aston Global Advantage. There will be no extra cost to the student

Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
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Duolingo

Marks - 110/160
with a minimum of 85 in each sub-score

Take Duolingo English Test from your home, in just 1 hour and get results in 2 days. 70% cheaper than other English Tests. Register now for Duolingo
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Other eligibility criteria Lock Icon

ELP waiver:- Applicants may be exempted from English proficiency requirements if they have scored 75% (CBSE/ISC) or 80% (Any State Board) in standard XII English
Applicants who do not have the academic qualifications in marketing related subjects, their relevant professional marketing experience will be considered. This can include 2 years professional marketing experience which can include a full one-year internship in a marketing related role

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Conditional Offer Lock Icon

Yes
Undergraduate applicants who accept a conditional offer of a place at Aston University but subsequently fail to meet all the conditions may still be confirmed onto their initial choice if there are still vacancies available on that course and if, upon academic reconsideration of the application, it is deemed that the overall qualities and achievements of the applicant is appropriate to the spirit of the offer while Applicants for postgraduate taught programs who fail to meet the University’s entry criteria for a specific program will not normally be able to compensate for underachievement. Where reconsideration for the same course is not possible, an applicant will be considered for any appropriate and available alternative courses within the University
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MSc in Strategic Digital Marketing
at
Aston University
Application Process

Step one

Prepare documents for application

LOR

Two references (one academic and one employer)
Two professional references – at least one must be from an academic referee (Required for Construction Management and Engineering MSc and Strategic Digital Marketing MSc)
At least one reference (preferably academic) for MSc Mechanical Engineering

Step two

Additional documents required

An official academic transcript, with an official English translation, of the university grades to date
Proof of English language proficiency
Personal Statement - A personal statement (250 words max) that explains your interest in the subject area, shows non-academic achievements or activities that you wish to be considered, and demonstrates how the course will support your career plans
Research Proposal (research programs only)
Passport
Sponsor letter, if appropriate/available
CV (Optional)
Submit a detailed research proposal (typically 8 to 12 pages) on a relevant subject (For PhD - School of Social Sciences and Humanities)

Step three

Start your online application

https://www.aston.ac.uk/postgraduate/application

Step four

Application deadline

Spring (Jan): 31st Aug

*The dates specified are tentative dates as per the previous year records. Our expert counselors can help with exact deadline date. Connect with the expert now!

MSc in Strategic Digital Marketing
at
Aston University
Fees

1st year tuition fees

Fees components	Amount (for 1 year)
Tuition & fees	INR 22,56,325

Other expenses in 1st Year

Fees components	Amount (for 1 year)
Hostel & Meals	INR 9,07,733
Total approximate fees	INR 9,07,733

Calculated at the exchange rate of 1 Pound = INR 106.18 | Tuition & expenses were last updated on 15ᵗʰ October 2024

MSc in Strategic Digital Marketing
at
Aston University

Scholarships

View all 46 scholarships

Aston University
Students Ratings & Reviews

3.8/5

18 Verified Reviews Info Icon

Vibe of Campus

Friendly
Academically oriented
Multi-dimensional
Fun loving

Student Views

58% students never faced discrimination in this university

Internships3

Part time work3.6

Post study jobs3.4

Quality of faculty4.2

Student Life4.3

Value for money3.7

Public transportation4.6

Safety3.7

Indian Food4

Permanent Immigration3.6

Anonymous

MSc in Supply Chain Management - Batch of 2025

Offered by Aston University

4.4

A fun and informative experience with great faculty.

Tips: Students must find accommodation in the city centre. The staff are really helpful. I got an early acceptance scholarship. The curriculum is really different, in a good way, so one can easily balance their work and study. Overall, I am really satisfied with the course. university and the campus.

Likes (Quality of faculty): The faculty is nice and helpful. They are informative and responsive. They really interact a lot with the students and help them in any way possible. Our course especially had some practical exercises which helped us to understand the industry better.

Dislikes (Safety): I feel very safe on campus because of the security apps that are used. The people are friendly and helpful, and the city is vibrant. I've had good experiences so far, and I've met a lot of people from different cultures and had the pleasure of interacting with them.

Reviewed on 10 Dec 2024Read more

Pratik Yadav Verified Icon

MSc International Business - Batch of 2024

Offered by Aston University

3.6

Persistence is the key to success.

Tips: I had a lot of cultural shifts during my time at Aston University. It was my first time away from my family, and it was quite scary. After a lot of struggle in the first few days, I managed to get along with the people, academics, and community. I found it amazing at times when I was involved in activities or events. The networking part is very important, and I would recommend networking as much as possible. Overall, if you are applying for any Masters degree in the UK, expect a lot of ups and downs during the course.

Reviewed on 30 Oct 2024Read more

Anonymous

MSc in Supply Chain Management - Batch of 2024

Offered by Aston University

Good university with a diverse environment.

Tips: University is quite diversified and have lots of students from India and all over the world. Their are many scholarships which are offered by the university. University is located at city centre so everything is nearby. Overall, my personal experience was good.

Likes (Quality of faculty): The staff is really great and helpful. All professors have enough experience and prefer a practical approach while teaching. You can book appointments with all your professors and can talk with them anytime during working hours. I have seen quite a diversity in the faculty members.

Dislikes (Internships): My course comes under engineering college, so we were not allowed for internship. In business school internship is part of their term time which is not the case for courses in engineering college. You get enough time for the third term and work on your dissertation so that you can collaborate with any company.

Reviewed on 29 Aug 2024Read more

Anonymous

MSc Business Analytics - Batch of 2023

Offered by Aston University

2.8

Totally a new kind of experience.

Tips: I didn't get scholarship, and the transition was difficult at the start but making more and more friends helped me through the college experience, and assignments as well. It is a good course, but I didn't learn any practical skill required for the jobs.

Likes (Student Life): Food options are good, and library and study area are also nice. There is a good option to network with friends. Clubs are there in the university and around the university. We can have a good time with our friends and, also events are always going on at the Aston portals.

Dislikes (Internships): No Internship opportunities are there. Overall, the university has a placement department which helps with resume writing, but they don't help us to get job or internship. We have to do research and apply on our own to get an internship, which is very difficult nowadays.

Reviewed on 16 Oct 2024Read more

Anonymous

MSc in Supply Chain Management - Batch of 2024

Offered by Aston University

3.1

Decent mid-ranked university with a multi-liberal crowd. A good option to study in the UK.

Tips: Before joining the university students should know about the culture and diversity here. I was offered a scholarship of 1500 GBP which was deducted from my tuition fees. You won't face any discrimination or feel any cultural shift but will start feeling self-confident and individual worth. There are many clubs here which you can join and especially football is a very big craze as Aston Villa has a huge fan following from our university.

Reviewed on 28 Aug 2024Read more

View All 19 Reviews