Les Roches Creates a Foundation to Drive Research & Improvement in Hospitality Industry
The foundation will offer a startup acceleration program that includes comprehensive support, advice, mentoring, and access to its resources and facilities.
Les Roches has created the Spark X Foundation, a non-profit organization that will promote innovation, technology, and sustainability to improve both customer and employee experiences. Committed to inclusion, diversity, and a positive and lasting social impact, the foundation will base its mission on digital culture, sustainable development, acquiring new skills, and creating new opportunities.
Spark X Foundation will have two collegiate bodies, the ESG Advisory Board, composed of representatives from tourist destinations, associations, and federations, and the Strategy Advisory Board, made up of renowned professionals in different fields. Their work will enable collaboration and knowledge exchange between the industry, administration, and the educational community, fostering joint projects, business opportunities, and strategic alliances.
Moreover, the Spark X Universe network, composed of customer service organizers, industrial solution providers, academic institutions, public organizations, and associations, will lead solutions suitable for implementation in the industry.
Carlos Díez de la Lastra, CEO of Les Roches and President of Spark X Foundation, asserts: “Hospitality needs to stay ahead to remain the primary economic source it is and to thrive in a constantly changing environment. With Spark X Foundation, we aim to create a meeting point where we can support and nurture new talent with the expertise offered by great industry leaders and the international business sector. Only through the union of all hospitality actors, debate, and interaction with innovation will it be possible to elevate the overall experience of both the customer and the employee to the highest level.”
Equal Opportunities and Economic Growth
Spark X Foundation will operate in four key areas:
Society: They will advocate for equal opportunities in the sector regardless of personal circumstances and democratize access to education through scholarships and training programs.
Planet: They will develop innovative solutions to minimize the environmental impact of the tourism industry through education based on environmental awareness, the use of clean technologies, and the adoption of sustainable management practices.
Industry: They will bring together different sector players to promote the exchange of ideas and dialogue on challenges, opportunities, and critical issues.
Cooperation: They will collaborate with professionals, companies, and institutions worldwide to tackle global problems and promote intercultural understanding, peace, and international cooperation.
As part of its support for emerging talent, the foundation will have an acceleration program for disruptive startups that create positive change in the hospitality sector. This program will offer comprehensive support, advice, mentoring, and access to resources and facilities so that startups can reach their full potential. Additionally, they will organize forums, talks, and summits that will serve as a space for exchanging ideas and connecting with other industry leaders.
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Abhay an alumnus of IIMC and Delhi University, has over a decade long experience of reporting on various beats of journalism. During his free time he prefers listening to music or play indoor and outdoor games.
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