Study Abroad: Australia, UK make biggest leaps in student enquiry experience

As per the recently released 2024 Enquiry Experience Tracker report, Australia and the UK make the biggest leap in student enquiry experience.

Edified and UniQuest released the 2024 Enquiry Experience Tracker report recently. It is to help universities and colleges understand how well they replied and responded to the enquiries of prospective students. In this research, a total of 102 colleges and universities participated from worldwide.

European, Australian and New Zealand institutes continue to perform better while US and Canada remain below the global average at 46/100.

As per the report released on October 2, 2024, Australia and New Zealand continue to perform better, up by 8 pts, followed by UK, which is again up by 8 pts. US and Canada declined by 4 pts, as reported by thekoalnews.com.

The study saw the “mystery shoppers” making enquiries to the participant institutes and feeding back on their relevance, responsiveness and personalisation.

Deputy director (admissions and applicant experience) in student recruitment and admissions, Katrina Castle, said, “We are delighted that the hard work of diverse teams from across the University of Edinburgh, including enquiry management, admissions and recruitment colleagues, alongside our student ambassadors, has been recognised. It’s extremely gratifying to see how our teams have responded to previous feedback and collaborated to improve the experience we offer prospective students and applicants," as reported by The Pie News.

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Australia is at the top as most of its institutes score above the global average as compared to last year. The shoppers said that 9 out of 10 enquiries were answered in these two countries which is a slight up from last year as only 8 out of 10 enquiries were answered at that time.

“This level of responsiveness suggests a sharpened focus by universities on their lead pipelines,” Edified suggested.

Jennifer Parsons, Chief Market and Partnerships Officer at UniQuest, adds “With so much uncertainty around immigration policies, students are understandably anxious. Proactive, ongoing engagement has been crucial in calming these fears, and our data shows that students who experience this are three times more likely to enrol.”

Elissa Newall, Partner at Edified and Project Director of the Enquiry Experience Tracker, says of the 2024 results “It’s exciting to see universities using the Enquiry Experience Tracker to refine their lead management practices. Some are transforming into real conversion powerhouses. In tough times, those that make students feel valued and keep them engaged gain a major recruitment advantage.”

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