Graduate Certificate of Digital Marketing
offered by Macquarie University

Graduate Certificate of Digital Marketing
at
Macquarie University
Overview

Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM

Skills you will learn

Who should do this course?

Individuals who have recently completed their undergraduate studies, especially in fields related to marketing, business, communication, or digital media, and want to specialize further in digital marketing

What are the course deliverables?

Evaluate and apply advanced knowledge of digital and social media marketing concepts, strategies and insights to interact with consumers and optimise firms’ ‘digital marketing presence’
Examine marketing best practices underpinned by advanced theory, generating data-driven insights about markets and consumers, to address real-world business and consumer challenges in the digital era
Apply appropriate marketing technologies such as AI, machine learning, big data and automation, to optimise marketing strategies and achieve business objectives
?Apply customer-centric marketing strategies across different digital touchpoints in the customer journey to evaluate and offer a ‘seamless customer experience’ ?

More about this course

Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era
The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence

Digital Marketing Strategy

Managing Customer Experience

Social Media Marketing

Marketing Technologies

Eligibility criteria Up Arrow Icon

Conditional Offer Up Arrow Icon

Yes
If the student have been granted a conditional offer, this means that they are offered a place in a course on the condition thats been met specific requirements. Students with a conditional offer will not be permitted to enrol in units or select classes until they have satisfied the conditions. Typically, to satisfy a condition, you will need to submit further documentation. When submitting documents please ensure that you follow the submission instructions provided in your official conditional offer email.
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