Top 91 Marketing Interview Questions and Answers in 2024

Follow this growing list of 91 marketing interview questions anytime you are preparing for your upcoming interview. Whether you are looking to cover your basics or want to highlight your knowledge on the latest trends in marketing and consumer behaviour, find easy to understand answers and tips to impress your potential recruiter.   

So you landed a marketing interview, congratulations! Now is the time to prepare yourself well to appear for the interview. But where do you start? And how can you make sure that you will be successful in the interview and get that marketing job?

This article will help you to be prepared for some of the important marketing interview questions. You should expect questions basis your previous marketing experience, accomplishments, or after you complete some long-term marketing courses online. Prepare yourself as a confident and knowledgeable marketing professional, and brush up on your learnings to keep yourself apart from the other candidates.

Marketing Interview Questions

Usually, marketing interview questions and answers fall into below-listed three different categories:

1. Skill-based Marketing Interview Questions

2. Situational Marketing Interview Questions

3. Interpersonal/Personality Marketing Interview Questions

So let’s begin!

Skill-based Marketing Interview Questions

These marketing interview questions determine your technical knowledge and help you check your marketing fundamentals. Generally, recruiters ask such questions to check your familiarity with marketing channels, approach, tools, target audience, etc.  

Q1. What are the 9 P’s of marketing?

Ans. The 9 P’s of marketing are – product, place, price, promotion, process, physical evidence, people, presentation and partners.

After naming them you must also talk about how the 9 Ps helps in: 

• Developing and executing a successful marketing plan 
• Dramatically changing the overall marketing strategy
• Defining your brand message
• Outlining your marketing process

Also, you can share your professional experiences about how you identified your marketing mix, target audience, sales goals, etc. The thing is such marketing questions for interview need detailed answers.

Further, you can also introduce the 4Cs of the marketing mix here which are – Consumer, Cost, Convenience, and Communication. Doing this is essential as these 4Cs are now a crucial part of the modern-day digital marketing mix and also show that the business world is more focused on a customer-driven approach. 

To make this marketing interview answer impressive, you can highlight how there were 4 Ps of marketing before and how it evolved over time. Refer to our blog on the marketing mix.

Popular Marketing Communications Courses	Popular Digital Marketing Courses
Popular Marketing Research Courses	Popular Ecommerce and Retail Courses

Q2. What is your expertise – B2B or B2C?

Ans. It can be tricky to answer such marketing questions if it is for a B2B profile and you have only worked in a B2C profile. That’s why marketing interview answers like this should show how you can transfer your skills in that area to the current situation. Also, the basic marketing strategies in both domains remains the same, but below are some of the common difference that every marketer must know:

B2C Marketing	B2B Marketing
Large scale market and bigger target audience	Niche markets and smaller target audience
Generally, the target audience is driven by emotions	Most of the times the target audience is rationally-driven
Generally, the goal is to strengthen transactional relationships with the customers	Generally, the goal is to strengthen long-term business relationships
The goal is to reach the end-users	The goal is to convince all the decision-makers and dedicated business group

Knowing the basic difference between B2B and B2C can help you express your marketing ideas strongly to the recruiters. Interviewers often ask such marketing interview questions when one is preparing for a strategic, mid-level marketing role.  

You can also explore: B2B Digital Marketing Strategies

Q3. Name 5 essential elements of a marketing campaign.

Ans. The five essential elements of a successful marketing campaign are: 

• Target audience
• Value proposition
• Call-to-action message
• Delivery method 
• Follow-up 

Here, you can talk about the marketing campaigns that you have directly managed and individually define the strategies you have used for these five marketing campaign elements. 

Give examples to frame your answer.

Talk about how you defined the audience based on demographics, behaviours, and needs. Right from the beginning, you should talk about the results for each step you take. An example would be that if you targetted young professionals between 25 and 35 years old through market research and customer profiling, you could increase campaign engagement by 20%. 

Coming to value, you can mention how the campaign focused on describing affordability and convenience, which further helped in positioning the brand among that target group. 

It is ideal to mention that generic CTAs will not work nowadays. But discounts attract a lot of attention and clicks. A CTA such as 'Sign up today for 50% off' may potentially bring 30% more conversion than not having the discounted rate mentioned. 

Then comes the distribution channels of the campaign. Since the target audience is the younger crowd, you could talk about which social media network worked for them and how conversions increased. 

Following up can be through email signups or abandoned carts that can be automated. Here you can showcase your tech-savvy expertise of using CRM platforms like HubSpot or Salesforce.   

Q4. What are the marketing channels that you have experience working in?

Ans. This marketing interview question is to test your knowledge of the marketing channels that you have worked with. So, do not just mention the channels but describe how you used them to deliver successful marketing campaigns. 

For example, if you have hands-on experience in using email marketing channels, you can talk about how you finalized the target audience, designed the template, planned the offer, drafted the communication message, etc. Also, talk about the open rates, CTRs, that you managed to achieve. 

Read More About Digital Marketing 

Q5. Why do you need to create a customer journey map?

Ans. This is an important marketing interview question that is based on your experience as a professional. In marketing, the customer journey map highlights how the user buys the product. For marketers, creating a customer journey involves understanding the buyer persona, their needs from a product or service, potential pain points while buying a product, etc. After creating this map, marketers can resolve any issues and make customers trust the product/service.

Mention to the recruiter how you can create a customer journey map with a few examples and different stages.

Q6. Are you familiar with any analytics platform? What are the platforms that you used in your previous job?

Ans. Mention the platforms that you have worked with and how it has helped in your marketing plans. For such marketing interview questions, you should talk about tools you know how to use.

For instance, you can talk about how you use Google Analytics 4 to track and monitor your website’s traffic. Other than that, you can mention tools such as Google Search Console, or competitor analysis platforms, like SEMrush. While these are for your organic visits, there are other analytics tools as well, specifically in use for customer analysis. One big example is Salesforce CRM. Such tools are used generally in tech-forward organisations. Knowledge of such tools are becoming extremely important in the AI dominated business landscape. So you should definitely show interest about learning them. 

Check out Salesforce courses from Trailhead Academy. It contains both paid and free learning paths which help you earn digital badges too. That can be highlighted as well during this marketing interview question.  

Q7. Can you give us a customer trend that is happening in our industry right now?

Ans. Answering this shows how prepared you are for such marketing interview questions. Before going for the interview, go through the industry news and understand what are the current trends and customer insights. For instance, you can mention about conversational chatbots, sustainable brand marketing practices, etc., are all the rage in 2024. 

Another aspect to consider here in this marketing related question is the industry the company is in. If the brand already operates within the sustainable segment, it would be much better to talk about trends like eco-conscious consumers that demand transparency from brands. Similarly, if the company is in the tech space, you would have to align your answer towards AI ethics and data-privacy.  

Q8. How did you measure the impact of a successful campaign for a product that you marketed?

Ans. Describe the metrics that you fixed before starting the campaign and how you measured those metrics. Explain how you analysed those metrics and turned them into meaningful patterns that showed the impact.

It will be helpful for your recruiter to gauge your knowledge of metrics when you explain how they differ across different digital channels. For instance, the metrics for email marketing campaigns can be email open rates. For social media campaigns, the key metrics to measure are increase or decrease of follower count, likes, etc. 

You can also explore: How to Increase Instagram Followers for Your Business

Q9. What can be the best approach to increase website traffic?

Ans. We can achieve this in various ways –

1. Ensuring good user experience
2. Building referral traffic
3. Performing on-page SEO
4. Targeting long-tail keywords
5. Using appealing landing pages

Refer to how to get the most organic traffic on your website

Also explore: 

• Top Marketing Courses on Coursera
• Top Marketing Courses on edX

Q10. What are some useful digital marketing tools?

Ans. There are a range of free and paid digital marketing tools available to streamline the everyday management of a website, including –

1. Google Analytics 4
2. Google Keyword Planner
3. Google Search Console
4. SEMrush
5. HootSuite
6. MailChimp
7. Ubersuggest
8. Saesforce CRM

You can also check out the latest Google Analytics 4 courses which can further help you to gain expertise in data-driven digital marketing. 

Q11. What are the limitations of online marketing?

Ans. There are certain limitations of online marketing. Some of the common ones are below. 

• Chances of cyberattacks prevail
• Requires time to generate results, especially with SEO
• The advent of GenAI has pushed SEO towards Generative Search Optimisation
• Takes time to build trust as compared to conventional marketing

You can also provide more details by comparing the differences in our blog on traditional marketing vs digital marketing. 

Q12. What is Google AdWords Remarketing?

Ans. Google AdWords Remarketing, now known as Google Ads remarketing is a Google service, allowing companies and brands to target an audience that has already visited the given website. This is a method to drive traffic to the website and convert visitors into consumers. 
You can mention that if the visitor looks at the product more than three times but hasn't bought it yet, that same product can be provided in a discount. This is a common strategy that Google Ads professionals use. 

Brush up some Google Ads interview questions too. 

Q13. What is a responsive website?

Ans. A website that offers an optimal viewing experience to the user with easy navigation and reading is a responsive website. It is created using responsive web design (RWD) and is compatible with the most popularly used web browsers and mobile devices.

Q14. Do you have any idea about AMP?

Ans. AMP is the abbreviation for Accelerated Mobile Pages. It is a joint project of Google and X (fka Twitter) to make fast mobile pages, though it is not a direct ranking factor for Google. It is an open-source initiative which is lightweight and fast to load. Do remember to mention that Google tried to do away with AMPs but it hasn't completely done that in 2024. 

Q15. What is Keyword Streaming?

Ans. Keyword streaming is a popular SEO methodology that is used to draw extraordinary traffic to websites. In this method, popular keywords are further optimized to maximize the reach.

Explore Marketing Communications Courses on Shiksha Online.

Q16. What is the use and importance of anchor tags in SEO?

Ans. The anchor tag is a clickable text on a hyperlink. It helps to create a link that has relevant text on the website/webpage. It should be relevant to the page you will be linking to. Proper use of an anchor text helps a linked page to rank for a particular set of keywords on search engines.

Check Out Top SEO Interview Questions & Answers

Q17. Name popular PPC tools.

Ans. Some of the popular PPC tools are:

• Ahrefs
• Campaign Watch
• Google Ads editor
• iSpionage
• Search Monitor
• SEMrush
  
• Spyfu
• Wordtracker
• Google Analytics 4

Q18. How do you use social media for marketing?

Ans. Well, social media can be used very smartly to drive traffic and expose brands on social platforms. We may attract more users to our brand by posting quality posts, images, videos, and other stuff. Besides, paid marketing is another approach that can help to attract users to the website. However, this involves money, but the results can be attractive, with increased page links and improved website visits. 

If you have a good knowledge of social media, you may further elaborate on this marketing question by referring to our blog on Social Media Strategy.

Q19. Can you take up social media marketing for B2B businesses?

Ans. Yes, but the approach will be different for B2B marketing. In B2C, businesses may take this liberty to share humorous as well as informative posts, but for B2B, only valuable industry content can be shared. LinkedIn is one major social media platform for all things B2B, which enable thought leadership and can bring indirect organic traffic when done right. 

Q20. What does Content Marketing mean for business?

Ans. The meaning of content marketing is to support a business for all its online endeavours. It is a strategy to create and share valuable content across different platforms. It aligns business and consumers, and quality content can attract and convert a visitor into the consumer. 

For answering this marketing interview question, you must try to explain the above in a way that matches your experience with content. 

You can structure in the following way. 

Once you explain the definition and purpose, focus on describing the key elements. 

You can talk about content relevance. The fact that it should directly align with the audience's interests is important here.

Secondly, content can only bring any relevance to an audience when the brand is consistent through regular publishing.  

Another aspect to discuss here is the purposing and optimisation of content based on the platform. The same topic would have a different POV on a blog than with a social media post, for instance.  

Ultimately, when these key elements understood by a business regarding content, the benefits are

• Attracting and nurturing leads, which ultimately converting them from interest to becoming loyal customers.
• Enhancing brand awareness and reputation through shares and likes that make search engine and social media algorithms happy.
• Driving organic traffic and boosting SEO efforts, eventually bringing revenue.

All in all, these benefits in a combined way bridge the gap between audience and business and build good customer relationships. 

Q21. Are keywords important in Content Marketing?

Ans. Keywords play the most important role in drawing traffic - both paid and organic to a website. Without a keyword strategy, one cannot get the desired ranking and traffic. The usage of keywords should be optimal and in the right place. SEO and content marketing are impossible without keywords. 

Q22. Name some of the content marketing tactics to attract clients and increase ROI.

Ans.  Here are some of the strategies one can use:

1. Create topical content that has the potential to go viral. Some trending examples are controversial ideas, posts that incite emotions, etc.
2. Create well-researched content with the purpose of educating the customer in an interactive way. It can be short or long-form content depending on the business and customer preferences. 
3. Use unique CTAs instead of generic ones. Some examples are – testing different colours on CTA buttons, offering some benefit to the customer, if s/he hits the button, and so on. 
4. Choosing guest blogging for increasing organic traffic. 
5. Diversify by giving importance to all forms of content – blog, video, social media, podcasts, etc. 
6. Update and repurpose content regularly. 

Q23. What is a site crawler?

Ans. Site crawlers are algorithms in search engines. In Google, Google bots crawl on websites and make them available on the Google search engine index. 

Q24. What are the metrics for measuring social ROI?

Ans. It can be measured through analytics. The basic rules are calculating the number of likes, clicks, shares, etc. Conversion measurement tools and Optimized CPM (oCPM) on Facebook are important measures for social ROI.

Read about Social Media Advertising

Q25. How will you boost Facebook’s reach?

Ans. There are various ways to improve Facebook reach, some of the most popular are –

• Optimizing the content to attract users and improve engagement
• Building organic traction by allowing the ads to performs for up to 24 hours organically
• Prioritizing audience engagement by replying to posts or on users’ queries
• Amplifying the organic reach with paid ads or posts

Go Through the Top Digital Marketing Interview Questions and Answers

Q26. What is Quality Score?

Ans. Quality Score is an estimate of Google, based on which the quality and relevance of the keywords and PPC ads are evaluated on a score of 1 -10. Quality Score defines the quality of keywords compared to Ads, Ad text, and Landing Page.

Q27. What factors affect the Quality Score?

Ans. Factors affecting quality score are –

• The relevance of keywords and ads
• Landing page quality
• Click-Through Rate (CTR) of the keyword
• Historical account data

Q28. Where should you place your keywords for better website ranking?

Ans. This is among the very commonly asked marketing interview questions. Your reply should be –

For better ranking on search engines, keywords should be placed in –

• Title
• Meta tag
• Website URL
• Headings & subheadings
• Web page content

Q29. Do you use email marketing to market your product? What marketing elements did you consider?

Ans. The answer to this question can be completely dependent on your experience, for example, you can say that:  

Sample: “Yes, in my current company, email marketing is a prominent strategy to deploy. While shooting an email campaign, we keep track of essential metrics like email open rate, click-through rate (CTR), conversion rate, bounce rate, the total number of unsubscribes, and email sharing rate. Based on these elements, we execute A/B testing to maximize the overall conversion rates. Also, from time to time, we keep identifying the pattern like time of sending emails, which type of subject line improves open rates, which campaigns didn’t perform well, etc. All these patterns help us to take a clear marketing call.” 

Must Read – What is Email Marketing

Q30. How do you go ahead with content promotion?

Ans. For content promotion, tactics like social media promotion, influencer marketing, email broadcasting, backlink strategy, and Quora/Reddit answers work well. This is one of the crucial interview questions for marketing so you should try focusing on elaborating the answer with examples.

Q31. How is service marketing different from product marketing?

Ans. Marketing a product and marketing a service both needs a different approach. While selling a product, we use the 4Ps of marketing, i.e. Product, Price, Place, and Promotion. But, when a service is to be offered, apart from the 4P’s, 3 more Ps are to be taken care of, i.e. People, Process, and Physical evidence. Thus, both require different forms of strategies to promote the overall sale. Do refer to our blog on service marketing to answer this marketing interview question better. 

Q32. What is the marketing plan? Have you ever been a part of it?

Ans. Basically, a marketing plan is a compiled report outlining the mix of strategies that a company shall execute in the upcoming quarter/year. 

So you can say that yes, in the previous organization I got a chance to present the marketing plan to the CEO and other stakeholders. Some of the essential elements that we as a team took care of:

• Quarterly marketing and advertising goal
• Current marketing scenario
• Timeline of tasks
• Key performance indicators
• Target audience
• Budgets

Q33. What do you mean by the AIDA model in marketing?

Ans. AIDA stands for Attention, Interest, Desire, Action. These are the four stages through which a company can turn a prospect into a customer. For attracting the audience’s attention, we primarily use social media. Attractive product page and home page help in generating the interest of a customer. To stimulate desire, content marketing, and email marketing are the most powerful weapons. Finally, to convert a customer’s desire into action, landing pages and pricing pages do the job.

Read more on the AIDA model.

This is among the important marketing interview questions and you must prepare for the related terminologies as well.

Q34. What do you know about Ambush Marketing?

Ans. Ambush or coat-tail marketing is a form of tactics in which an advertiser takes advantage of a significant event or campaign to promote their products without actually paying for the event fee or participating in the sponsorships. This is meant for free promotions and at the same time, competing with those participants who have actually paid for the event.
Some relevant blogs that will help you provide some popular examples to support the answer for this marketing interview question are

• Ambush marketing
• Guerilla marketing

Q35. What do you mean by inbound marketing?

Ans. Inbound marketing involves a strategy to pull the audience close to the products/services and create brand awareness. Some of the popular elements of inbound marketing are – blogs, events, SEO blogs, social media posts, video content, influencer outreach, and public speaking. Inbound marketing helps a brand to educate prospects about the products/services they offer, and at the same time, it helps in establishing the trust and credibility of the brand.

Q36. What is real-time marketing? Does this form of marketing help?

Ans. Real-time marketing is a strategy to take advantage of live events, news, topics, or situations to market/promote the product. Most of the brands use social media channels, popularly Twitter to share a post related to the real-time situation. Yes, if done in the right way and at the right time, these tactics help in brand recall.

Q37. What do you know about advertising research?

Ans. Advertising is one of the strongest pillars of your marketing plan and it involves advertising messages (planned for different goals like promotion, information, etc.) that are used to reach large audience groups. Thus it requires extensive marketing research and a strong strategy. Basically, advertising research is associated with the following questions:

• Who are your target customers?
• Which mode/ medium of advertising works well for your product/service?
• What is your planned budget?
• What are your success metrics?
• What should be included in your message?

Read About – What is Marketing Research?

Q38. What do you mean by USP and what makes your business unique?

Ans. USP stands for Unique Selling Point, which defines the unique attribute of your business and outlines the ways in which your business or the product or service differs from your competitors and why the prospects should choose your offerings over others. 

Along with the key strength of the product, this is the role of a marketer to ensure that your marketing and branding message clearly defines the key USP of your business and it must be aligned with the business goals. Also, a clear and precise USP helps in establishing brand recall. 

Q39. Which are the different ways to reach out to your target audience?

Ans. Reaching out to the target audience is a collective result of the following activities 

• Advertising
• Packaging
• Public relations
• Direct sales
• Internet/Digital marketing
• Social media marketing
• Sales promotions
• Marketing materials

The role of you as a marketing manager is to find the best mix of strategies that can work to meet your goals. Also, some channels can rope in good benefits to one company and for the other business model, it would make no sense. So during your marketing interview, you can think about which activities can work for them and back a strong reason for the same, depending upon their business model.  

Q40. What are the different types of SEO? Mention the 3 major ones.

Ans. Since digital marketing is a continuously expanding field, there are seven types of SEO. However, if you are looking for an intermediate marketing role, you should, at least, be aware of:

• On-Page SEO
• Off-Page SEO
• Technical SEO

It would be ideal to elaborate on these three to show that you are not simply naming them.  

You could say, on-page SEO involves keyword research and optimization along with high-quality content creation. Together they correspond to how a company’s website ranks on search engines. 

On the other hand, off-site SEO can help with building a brand’s online reputation outside its website through high-quality backlinks and so on. 

Having knowledge of technical SEO will also help your future employer gauge your professional understanding of terms such as indexing, crawling, etc. You can further explore on the on-page vs off-page SEO debate. 

You can also explore: How to improve your SEO ranking? 

Such common marketing interview questions are often asked by the interviewers. You can also check out a few SEO certifications.

Also learn what SEO is.

Q41. What is social listening and why is it important?

Ans. With this question, your interviewer wants to know what you actually understand about audience research/insight. 

Social listening is a vital component of any marketing strategy. With it, a brand can analyze and respond to what others are actively communicating or discussing about its products/services on various social media platforms. 

Ideally, you should give examples to specify the importance of social listening. 

Refer to our blog on social media marketing tools that have great in-built social listening features. Mention these names during the interview.

Q42. Could you tell us how familiar you are with Google Analytics 4? 

Ans. This is a tricky question because the interviewer is looking for how well you can implement this popular digital marketing tool. 

So, if you have simply tinkered with it in your previous job, do not forget to specify that you are a beginner and willing to learn. 

But, if you are experienced with it, do supplement your answer with ample reasons why every brand with a website should use it. Ideally, you can talk about customizing reports, holistic audience insights, what kind of content do the audiences prefer, and so on. 

Q43. How is Google Analytics 4 different from Google Ads?

Ans. Google Analytics 4 is a metrics tracking tool. Google Ads is a PPC (pay-per-click) platform of Google.

Q44. Which Content Management Systems are you familiar with and on which one have you worked the most?

Ans. CMSs are the industry-standard requirements in digital marketing. Even as a fresher, you must have come across bloggers who choose WordPress. This is a type of CMS.

Knowledge of such is necessary to highlight your technical skills.  

If you have worked on WordPress before, you can talk about its in-built SEO engine, plugins, why its latest versions have to be updated, wordpress.com vs wordpress.org, etc.

Along with that, it will be beneficial if you are aware of alternative CMS platforms as not all companies or agencies use WordPress. Some are Joomla, Wix, Shopify, etc.

Q45. Name the top three email marketing tools.

Ans. Whether you know about B2B or B2C marketing, knowledge of free and paid email marketing tools is essential. MailChimp, HubSpot Email Marketing, and ConvertKit are among the most popular ones. Do elaborate on their free and paid plans along with each of their pros and cons. 

Also refer to the top email marketing tools to validate your answer better.

Q46. Are display ads useful? Can you name some types? 

Ans. Google has its own Google Display Network that reaches 90% of internet users worldwide. Companies can use display ads for a targeted audience only which won’t be shown to users who are not interested in a product. 

Display ads are not limited to demographics but also extend to interest targeting. 

There are three types of display ads:

1. HTML ads
2. Text ads
3. Image ads

Q47. Why is offline media also important for digital marketing? Which offline channels will you use today?

Ans. Offline media expands the reach of digital marketing. While using online mediums is cost-effective, there are many benefits of using both online and offline channels when it comes to expanding the reach and driving more ROI. Another reason to use offline marketing is when a brand is exploring different local markets. Offline marketing is also beneficial when it comes to converting customers from offline to online. Some of the important offline channels are radio, TV, electronic billboards, etc. 

In this answer for this tricky yet important marketing interview question, focus on giving examples and explanations of omnichannel marketing. 

Q48. What are the main steps to build trust among consumers?

Ans. For this marketing interview question, you can mention the following steps that go hand-in-hand with building a brand identity. 

1.  The business should have a vision, that can range from increasing environmental sustainability or social awareness
2. A logo  that adheres to the brand’s voice makes customers identify with it
3. Driving campaigns for reaching out to prospects
4. Gain the trust of consumers by using user-generated content
5. Creating a website that enhances user-experience
6. Timely customer service
7. Encouraging constant feedback among consumers
8. Engaging prospects through email marketing which is always personalised 

Most importantly, it is trust building among the target audience that makes them loyal. 

Q49. Why is sustainability important in marketing?

Ans. Sustainability is an important concern that marketers and stakeholders cannot ignore today. If sustainability practices are presented honestly, people who relate to such core values are more likely to become loyal customers. But it is important for brands to maintain transparency regarding sustainability practices otherwise, the audience can sense it is not real. Sustainability is also a big factor for brands with target audiences who are now Gen-Zs.  

Learn about Green Marketing

Q50. Name the different types of customers, based on your experience. 

Ans. Some of the main types of customers to know in marketing are

• New Customers – The ones who have made the first purchase
• Impulse Customers – The ones who make a purchase at the spur of the moment
• Referral Customers – These are those who purchase products after a recommendation from a loyal customer
• Loyal Customers – The ones who choose to purchase products from one brand and refer their peers through word-of-mouth, user-generated content, etc

Q51. Which are the common types of customer needs across all industries?

Ans. Customer needs are described by the motivations that lead them to make a purchase. Some of the common types of customer needs can be broadly categorised into

1. Functional – Whether the product is able to resolve the pain points of the customer.
2. Social – How the product helps the customer in the eyes of their peers
3. Emotional – How the customer wants to experience the product

Learn about the difference between needs and wants. 

Q52. What do you understand by customer touchpoints?

Ans. A customer touchpoint refers to any kind of interaction an individual has with a business. Website blog visit, social media like or follow, etc can be considered examples of customer touchpoints.

All in all, you will have to explain to the interviewer about the customer journey map along with the marketing funnel to show the touchpoints are connected and at what stage you should do what.

Situational Marketing Interview Questions

These marketing interview questions are asked by interviewers to measure how you will perform under different circumstances.

Q53. While launching a direct mail campaign, what activities or elements will you consider beforehand?

Ans. If I have to lead a direct mail campaign, I will ensure to consider the following elements:

• Clarify the objective of the campaign 
• Enlist the target audience
• Determine the budget
• Plan the template of the email and discuss the design with the design team
• Construct the message and mail copy
• Insert a Call-To-Action button with source parameters
• Send the draft mail within the team to take the feedback
• Shoot the mail and track the result
• Communicate the results to the team 
• Perform A/B testing if it is required for future campaigns

This marketing interview question is usually reserved for campaign managers. If this subfield interests you professionally, check out the campaign manager courses.  

Q54. Name some of the errors to avoid in email outreach campaigns. 

Ans. You should mention that the pitfalls in email outreach campaigns are:

1. Not giving enough attention to the email pitch and personalization – Choosing only one template and changing the name is no personalization. New content that suits the customer’s new need rather than old data should be given importance. 
2. Not offering anything in return –  Sharing links should have some benefit for the customer. Links can be about guest blog posts or even gift cards. 

Do provide your response to this marketing interview question with examples.

Q55. What do you think of word of mouth? And if required, how will you maximize the word-of-mouth marketing?

Ans. Word of mouth promotion is a very essential and powerful business technique that helps both small and large scale businesses. It also does wonders for service offering companies and is very cost-effective. Below are some techniques to increase the word of mouth:

• Work on offering excellent customer service
• Know more about your client’s preferences
• Communicate well with your clients
• Ask for feedback after every service
• Ask for referrals
• Reach out to influencers for communicating with your clients
• Give them a link to your social media handles to write their review

Q56. According to you, which marketing strategies work well for expanding a start-up?

Ans. To scale up a small business the following strategies can work:

• Increase focus on recapturing existing clients. Here using promotional offers can work.
• Asking for referrals is also an effective strategy
• Using email and social media as a channel can increase the existing client base
• Targeting new demographic works well
• Promoting additional usage of current products can help in increasing the target audience
• Product diversification and adding related products increases the sales numbers

Additionally you can give examples of Swiggy, Zomato and other such startup brands that became recently popular. refer to Swiggy digital marketing strategy and  Zomato digital marketing strategy

Q57. How will you evaluate a new business promotion idea?

Ans. For this marketing interview question for the experienced, mention the following practices. 

• Identify the target audience and their needs
• Check out competitions’ current marketing activities
• Evaluate the idea based on budget and expected ROI
• Perform A/B testing
• Discuss it with the other team to get a fresh perspective

You may consider such marketing interview questions to be basic, but such questions are the favorite of interviewers as interviewees often leave behind such marketing interview questions while preparing.

Q58. Name some of the major trends in digital marketing that you have seen come and go in the last 2 to 3 years. Which ones do you think will stay longer?

Ans. Among the most popular trends in past few years have been:

1. Geofence Marketing – It is location-based marketing that connects with smartphone users in a specific geographical area. Brands can use it to find the target audience when they are purchasing from a competitor brand. Apart from internet connections such as Wi-Fi, geofencing utilizes Bluetooth, RFID, etc. 
2. Instagram Reels – Digital marketers can use these short-form videos of 15 to 30 seconds. The platform offers customizable and sophisticated video and audio processing tools. 
3. Voice Search Optimisation – This is gradually becoming popular as a large majority of Gen Z and Millenials are now using Alexa and similar products. 
4. Video marketing – Video marketing is going to stay the top trend in the upcoming years too. Marketers are getting great results in terms of read generation and brand awareness through it.

Also read on other trends in digital marketing in 2023

But of late, there are these trends which are going to stay in and beyond 2024. 

• GenAI for automated messaging, SEO strategy, etc.
• LinkedIn organic
• Website personalisation

Q59. How was your experience of managing a team? What challenges did you face?

Ans. Team management is an essential skill that most employers look at when hiring a marketing manager, thus, this is one of the most popular marketing interview questions for which you need to prepare. If you have managed a team in your current/previous organization, you can start from the team hiring discussion, and further, state examples of any incident in which you and your team worked closely to make a marketing campaign successful. Coming to the challenges, this will not furnish a good impression when you state the shortfalls of your teammates. Instead, you can back the problem with a solution that you performed to overcome it.

Do refer to managerial round intervew questions to answer more situational questions better. 

Q60. What will you do if the most performing employee in your team is leaving the organization?

Ans. This is a tricky situational question asked during your interview. Here the recruiter is interested to know two things. One that what measures can you take to retain a good resource and other how will you manage the loss, will you get panic. So the perfect answer could be:

"I would talk to the employee and understand the root cause of such a decision. If the reason is quite genuine and personal, I will ask him to take an extended leave, and if it makes no sense to the employee, I won’t force him/her to stay back. But if the reason is something related to growth/dissatisfaction; I will speak to HR and try to retain the employee in all possible ways. By any chance, if nothing works, I will look for the next available resource and help him/her with the right training."

Q61. If we are planning to launch a new product, how will you help us in deciding the right target audience?

Ans. Picking the right target audience is most essential as the entire marketing plan and strategies will depend upon it. To decide the target audience for a new product depends upon factors like existing target audience, product type, product usage, prospective buyers, competition analyses, price of the product, psychographics of the audience we want to reach, and all such factors.

Q62. Have you ever worked closely with a sales team? What challenges you faced, and were there any learning?

Ans. It is said that marketing and sales go hand in hand, and that’s the reason why a lot of marketing people frequently communicate with the sales guys. To answer this question, you can quote the below situation during the interview (or share a similar real-time experience) 

Sample – “In my previous organization, one of the biggest obstacles that I observed were lead conversions. The problem arrives when the marketing team taps the right audience and makes it float into the sales funnel, but the sales team couldn’t close the deal. To overcome this issue, we conduct periodic discussions with the sales head and try to understand the ground level of problems that they actually witness during conversions. Accordingly, we worked together to overcome the real issues and improved profitability.”

Q63. How would you describe the importance of a sales funnel?

Ans. A sales funnel consists of steps that a potential customer takes, right from brand awareness to buying. It provides a framework for businesses to know why the potential customer does not convert into a buyer. With it, marketing teams are able to build a buyer persona that converts. 

Q64. If you get an opportunity to market a product in any sports event, for example, IPL, what things will you keep in mind?

Ans. Taking advantage of popular live events is an excellent opportunity for any company. But as we know that to advertise in such circumstances requires huge funds, hence the planning and objective should be precise. Thus, the promotional message should be clear, crisp, and engaging.

Your answer should clearly highlight how you will measure the return on investment over the long term for your investment.

Further, you can share some of your ideas or experience to promote a product during such events.

Q65. If there is an internal conflict about the design of the website homepage, how will you help us to pick one?

Ans. A well-designed home page gives the first impression of your business to your audience; hence, it should be bright and appealing depending upon the business. You can pick the homepage that you like and back your answer with the right justification. You can say that this homepage has elements like a clear call-to-action button, an appealing brand message, excellent visual branding, trustable, social media buttons, proper sitemap, etc.

The question is to know as a marketing manager, which elements you would like to see on the website’s homepage. This showcases your analytical mind, creativity, and ability to make quick yet accurate decisions.

Q66. If we bring a new tool that is helpful for lead generation, how will you train the team about deploying the device?

Ans. A combination of theoretical and practical training will help to learn and deploy a new tool. We can conduct regular training sessions. Once everyone is clear about the tool, we will hold a periodical meeting to learn about his or her progress and answer queries related to common challenges.

When you give such an answer, this shows that you are a team player and adaptable to new technologies.

Check out the top marketing courses on Shiksha Online

Q67. If a customer leaves a negative review on a website or an online platform, how will you respond to the customer?

Ans. When a customer leaves any negative review, the best way to respond is to make the customer feel important by addressing the problems he faced. This will, automatically, make the customer feel connected and will be delighted by the support he received, leading to positive feedback.

Q68. You have a marketing funnel of 10000 potential customers, 1000 leads, and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

Ans. The best marketing interview answer would be to focus on getting new customers, the second important part of your marketing campaigning would be getting more leads and if you could afford more resources, you can focus on improving the conversion process.

Q69. Gives us an example of a successful campaign you ran and how you did it?

Ans. Explain a campaign that has performed extremely well due to your innovativeness and the techniques you used to achieve it.

Q70. If you are tasked with the branding campaign of a new product, how will you do it?

Ans. This marketing interview question is to gauge your previous experience. Tell the interviewer how you have handled such campaigns before and what are the ways you did like creating a new tagline, a logo, and how you connected with the targeted audience.

Q71. How will you market a product if your budget was reduced to half?

Ans. Explain to the interviewer how you will try innovative ideas and focus on the best ways to increase the efficiency of your marketing campaigns.

Q72. What are the aspects you look at while launching a product?

Ans. Launching a product is all about timing, market, and creating a vibe. This interview question gauges exactly that. There should be a good build-up to promoting the product before its launch so that the interest in the market is captured. Also, the timing should be perfect so that it does not have to compete with a newly-launched similar product.

Also Read>>How to Start A Career In Digital Marketing?

Q73. Have you ever changed a customer’s perspective of a product that you marketed?

Ans. For this experience-based marketing interview question, tell the interviewers about any of your marketing campaigns that changed the way customers viewed the product and helped in improving the sales.  

Q74. How do you deal with team resistance to a new content direction that you know is necessary for your future company’s growth?

Ans. Typically, your future employer wants to know how good you are with your problem-solving skills. 

A good response would be that you took steps to understand the actual reason why your former team members did not agree with an idea.  You should also specify how you found ways to help your team members overcome their doubts and whether your tactics made them comfortable with your vision.

Q75. Why do you think you are suitable for a digital marketing role?

Ans. This type of why marketing interview answer would determine whether you are suitable enough for the company’s work environment and that you are ready to take on the responsibility. So, be frank and completely personal about why you are a good fit.

Q76. Tell us your way of defining KPIs

Ans. As KPIs help evaluate performances, it would be best to mention how in the previous job you had successfully made decisions for business growth after exhaustive research/analysis. With this answer, your prospective employer will know how good you are at building an effective strategy.

Interpersonal/Personality Marketing Interview Questions

Enough of these marketing interview questions, the interviewers will now be interested in your personality, and they may get to know you through these questions.

Interviewers get to know about you and your personality through these questions.

Q77. What publications and blogs do you follow?

Ans. Here the recruiter is interested to know about your learning ability and how you follow the new trends. So you can tell the recruiter some of the publications/blogs you follow and mention something about those blogs. You can also share your experience related to the one good marketing tactic that you applied in real-time situations and saw results. 

Q78. How important is networking in a marketing job?

Ans. The employer is trying to check your people’s skills by asking such questions, as it is one of the essential skills that a marketing professional should possess. So, you can narrate an incident when your networking helped in marketing. You can give an example of an influencer marketing campaign that was only possible because of your relationship-building efforts.

Q79. Have you taken any marketing courses, certifications, or training in your career?

Ans. Ideally, you should mention every detail about the courses you have taken in your CV. Also, you must talk about your learning in particular to the recruiting manager. This gives positive feedback and makes you more employable.

Q80. What is the best thing you love about marketing?

Ans. Doing a job without loving it is not a healthy thing. Through this question, the interviewer checks how passionate you are about marketing and the value that you can add to the organization.

Q81. What type of management style do you prefer?

Ans. Marketing is usually a combination of creative and analytical skills. Your preference should be such that it gives enough room for creativity while being diplomatic in certain situations.

Q82. How has your role evolved in your current organization?

Ans. Through this question, the interviewer wants to know how much you have learned in your current role, and if you are someone who is eager to learn new skills.

Q83. How important do you feel to communicate with the sales or product team?

Ans. Communication is a prominent aspect of marketing. You should not only communicate effectively with your customers but also within your organization, with the product and sales team. This way, you will gain a better knowledge of the product and also understand how your marketing campaigns are working for sales.

Q84. What is your significant achievement till now?

Ans. Talk about only the achievements related to the marketing field and your profile in order to show that you will bring the same success to the organization you are interviewing for.

Q85. What is your least favourite part of your current job?

Ans. This is where you should have the art of taking something negative and making it positive. E.g. you can say you hate the idea of manually pulling data, so you automated the process in order for it to become easy for you.

There are a number of other questions that can be asked but the above list should be enough to get you started. You can take up a course to improve your skills in marketing. 

Q86. What are your salary expectations?

Ans. You should do complete market research before appearing for the interview. Suggest a figure that goes correctly with your experience, the job profile, and your current salary. You can also offer a salary range and leave room for negotiation, but never bargain. You need to understand your market worth and shouldn’t settle for the number you are not happy with.

Q87. Tell me something about you that is not mentioned on your resume.

Ans. Therefore, it’s time for you to relax and gear up for a not-too-formal conversation with the interviewer. Reply smartly; do not get indulged in family talks with your interviewer. The best way you can reply to this question is by citing some of your personal achievements or something that is related to your work profile. You can share about strength, or you can talk about things that motivate you. You can also share a story that reveals something great about your accomplishments.

Q88. Which skills you have learned as a marketing professional that you would utilize in this position?

Ans. Some of the must-have skills that interviewers lookout in their potential marketers are –

• They have the ability to drive revenues
• They understand the market and know their customers
• They can ensure an excellent customer experience
• They believe in experimentation and think out of the box
• They never stop learning
• They are pro at using data to make decisions
• They have the ability to manage people and can work in big teams
• They have consistently delivered identifiable results

So frame your answer accordingly. Try not to lie!

Q89. How do you handle negative feedback from your superior?

Ans. You should know that your potential employer is looking out for those who have the ability to accept their mistakes, learn and adapt. Your ideal response should be that you don’t harp on it and rather, demonstrate an eagerness to learn.

This marketing head interview will help you to understand the job responsibilities of marketing professionals in a better way.

Q90. How would you handle marketing our product or service?

Ans. In a reply to such marketing interview questions, you can share your accomplishments on a given project. To be more precise, you can take the help of the below pointers and answer as per the marketing style of the company –

1. Devise a brilliant storytelling plan for the product
2. Work as per the brand perception
3. Do something out of the box, come up with something that your competitors hasn’t done yet
4. Shout out to your existing consumers
5. Don’t promise if you can’t deliver
6. Always up for a new challenge and ready to take risks

Q91. How would you measure the effectiveness of the marketing campaigns for our product or service?

Ans. For this marketing interview question, you can mention the metrics that you can track. Talk about the conversion rate, customer acquisition cost, A/B testing, and so on. Elaborate on them.

Conclusion

Marketing may look slightly different in each company, but it is often at the intersection of several disciplines and functions, including but not limited to customer success, marketing, product management, and sales. If you are considering embarking on a career in marketing, the experience of working with these teams or performing these roles can be extremely valuable. It is a career that often involves a combination of creativity and the ability to communicate well with an audience.

All the best for your upcoming interview. Prepare well for all the frequently asked marketing interview questions!