5 Package Design Courses to Boost Product Appeal for Retail Designers

Walking into a store is like stepping into a colourful art gallery. Shelves burst with colours, shapes, and clever designs, each package vying for attention. The packaging does more than protect the product inside; it tells a story and sparks curiosity. In a busy marketplace, effective package design can determine whether a product sells or not. Understanding how to create eye-catching and effective packaging is key for retail designers. This article highlights online package design courses that can sharpen your package design skills and help your products stand out.

But before we start going through the top five package design courses, it would be much more beneficial to comprehend what package design is precisely. So, let's start with that.

Table of Content (TOC)

• What is Package Design?
• Why Pursue an Online Package Design Course?
• Top 5 Package Design Online Courses
  • Graphic Design Mastery: The FULL Branding & Design Process
  • Learn Product Packaging Design in Illustrator & Coreldraw
  • Product Packaging & Labels Design in Illustrator & Photoshop
  • Packaging Design: Redesign a Product for a Brand from A to Z
  • Packaging Illustration: Create Imaginative Product Designs

What is Package Design?

Package design refers to the process of creating the exterior of a product. It involves the design of containers, boxes, wrappers, and labels.

 

A good package design communicates essential information regarding the product, such as ingredients, usage instructions, brand identity, values, etc. Package design is closely related to graphic design, which involves creating visual content to communicate messages. If you are interested in pursuing a career in graphic design, you can explore the graphic design overview page. The page discusses eligibility, popular colleges, job profiles in the field, syllabus, and top online graphic design courses.

Why Pursue an Online Package Design Course?

Here are a few of the reasons:

• There are 20840 job openings for package designers on the Naukri platform as of 10/12/2024.
• Average salaries for package designers range from INR 1.1 to 16.9 Lakhs, according to Ambitionbox.  
• Online package design courses cover the latest trends and technologies in packaging.
• You have the liberty to complete the course at your convenience that fits your lifestyle.
• You are able to build a strong portfolio as you get ample hands-on experience while pursuing a packaging design course.

Top 5 Package Design Online Courses

These five courses have been carefully selected after comparing them against 2000+ online package design courses and evaluating them on various parameters such as vendor, price, knowledge gain, etc. Here are the key highlights of these five courses:

Course	Price (INR)	Vendor
Graphic Design Mastery: The FULL Branding & Design Process	2699	Udemy
Learn Product Packaging Design in Illustrator & Coreldraw	1499	Udemy
Product Packaging & Labels Design in Illustrator & Photoshop	2499	Udemy
Packaging Design: Redesign a Product for a Brand from A to Z	31-day Free Trial, after that: 299.00 (billed monthly) 3,588.00 (billed annually)	SkillShare
Packaging Illustration: Create Imaginative Product Designs	Current Price: 74 after a 91% discount Original Price: 829	Domestika

Graphic Design Mastery: The FULL Branding & Design Process

This Udemy course will help you comprehend the graphic design of developing brand and brand assets. You will learn to develop a site mockup, including a working wireframe in Adobe XD, create and present your logo design and brand, work with 3D objects, etc. Apart from all this, you will also learn how to prepare all types of files for the press, bleed, Pantone inks, ad specs, crop and bleed marks, and so on.

Lindsay Marsh is the instructor of this course. The course has received a rating of 4.6 out of 5  and includes 6 hours of on-demand video, 2 downloadable resources, lifetime access, and a certificate of completion. To date, 8,835+ students have already enrolled in the course.

Learn Product Packaging Design in Illustrator & Coreldraw

This Udemy course provides you with basic knowledge of designing commercial packaging. The course will teach you the basics of Adobe Illustrator and CorelDraw tools used in packaging and label design, how to read and understand a dieline (cut, folds, flaps, etc.), work with 3D objects, cardboard thicknesses and how to choose between them, etc. By the end, you will be able to create an entire package from start to finish, including how to prepare and export files.

Rani Barjawi is the instructor of this course. The course has received a rating of 4.5 out of 5  and includes 2 hours of on-demand video, 12 downloadable resources, lifetime access, and a certificate of completion. To date, 1,246+ students have already enrolled in the course.

Product Packaging & Labels Design in Illustrator & Photoshop

This course will help you understand how to create product packaging and label design with the help of five real-world projects and five exercises. You will also learn to design any type of product packaging labels, create beautiful Photoshop mockups, and start a freelancing career on Fiverr, Upwork or any other platform.

Passion4 Learn is the instructor of this course. The course has received a rating of 3.6 out of 5  and includes 3.5 hours of on-demand video, 12 downloadable resources, 3 articles, lifetime access, and a certificate of completion. To date, 1,118+ students have already enrolled in the course.

Packaging Design: Redesign a Product for a Brand from A to Z

This SkillShare course covers everything from packaging concepts to competitive analysis to execution to brand activation. The course will help you comprehend three principles of packaging design and what makes good packaging from great packaging with the help of examples and award-winning designs. Apart from all this, you will also learn how to mockup your package design on Adobe Photoshop by using shadows, light, textures, etc., to enhance and polish the overall presentation of your package design.

Khadija El Sharawy, a freelance graphic designer specialising in branding and packaging, is the course's instructor. It is an intermediate-level course in which 2074+ students have already enrolled, and consists of 23+ projects. To pursue it, you must have a good knowledge of Adobe Illustrator and Adobe Photoshop.

Packaging Illustration: Create Imaginative Product Designs

This Domestika course teaches you how to use hand-lettering and illustration techniques to create unique packaging for any product. You will learn about sketching, composition with grids and guides, colour theory, colour palette, and so on. To pursue this course, you must have a basic knowledge of illustration and Adobe Photoshop.

 Lisa Perrin, an Illustrator, hand-lettering artist, and professor, is the course's instructor. The course has received a 99% positive rating, based on 147+ ratings, and includes 14 lessons, 8 downloadable resources, 11 exercises, and a final project. To date, 4,839+ students have already enrolled in the course.