6 Benefits of Digital Marketing over Offline Marketing

How does digital marketing as a strategic approach offer affordability, customisation, and precise result measurement for businesses of any size? From increased conversions to an enhanced customer journey, delve into its transformative impact on brand awareness. Learn how digital marketing propels businesses forward, empowering them to connect and thrive in today's dynamic market landscape.

Marketers now have the latest digital marketing tools to engage prospects. They maintain an SEO checklist to rank their web pages higher on Google. And the list goes on. 

But are they driving enough revenue and reach through an online marketing strategy? 

For that answer, you will have to explore the top benefits of digital marketing below. 

1. Affordable for all businesses
2. Customisable
3. Increases conversions
4. Improves customer journey
5. Measure results accurately
6. Improves brand awareness

Affordable for all Businesses

Digital marketing tactics cost way less than traditional advertising. For a small business, traditional marketing can become too expensive. 

A traditional ad campaign is comparatively expensive. There is no guarantee of a large ROI. And also, it will only appear once in the magazine or local newspaper. 

Now, digital ad campaigns are cost-effective and give businesses more control over the budget. For pay-per-click campaigns, you can set any budget depending on your company’s resources. The money you spend will determine the returns. 

For example, if you are running Facebook Ads, you can bid on ads for impressions and conversions and pay only for those you choose. 

Apart from paid ads, SEO and social media marketing efforts are equally helpful and affordable. You can post on social media channels without paying anything. The same goes for SEO. Even if you are a small business owner without a budget for hiring a marketing team, you can still connect with your audiences on social media. 

Customisable

You cannot update traditional ads during a marketing campaign. You can only replace the print ad. That is spending more money.  

With digital ad campaigns, you not only have more control of your spends, but also how you want to update your ads. 

For example, you are running a PPC ad on Google, but it is not reaching the target audience. You can change the keywords you use and even edit the entire text ad without spending. 

Similarly, you can always tweak your website content with SEO best practices when you see that you are not ranking on Google. That means, you do not have to rewrite content every time. 

This is one of the best advantages of digital marketing. 

Increases Conversions

It is impossible to determine how your audience sees your offline ad. You are pretty much left in the dark when you want to know how a customer bought a product or service. 

With tools such as Google Analytics, you can find out how your target audience is interacting with your online ad or website before their buying decisions. You can create your message to the right leads and enjoy increased conversion rates with a planned digital marketing campaign. 

Improves Customer Journey

With a digital marketing strategy, you can reach out to customers at every stage of the sales funnel. 

Think of it this way, when a potential customer comes across your ad, blog, or social media post on a product or service, they would want to research other similar brands. They will compare the features and prices of similar products and then make a buying decision. 

With a solid digital marketing strategy, you can create content for the awareness stage, gain their interest through personalised email marketing, let them come to a decision, and then help them buy it. This way, you are not interrupting the customer, but letting them come to you. You are giving them the control of buying.

And if you are going for a traditional marketing strategy, your small business will not likely resolve any customer pain points before they buy the product. The modern customer will not feel that they are in the power of choosing what they want. 

Measure Results Accurately

Using marketing analytics, you can get a complete picture of your marketing efforts. You can find out how many users are visiting your website, what keywords they are typing to find you, and much more. 

Apart from Google Analytics 4, one of the most common website tracking tools is Google Search Console. In fact, it customises your reports weekly, monthly, and yearly. 

Suppose your page ranked on the Google SERP (search engine results page) and dipped after a few days. Google Search Console gives you such information. You can then update your page with SEO best practices. After a few days, you can see on Google if it comes back up in the rankings. 

Do read up on SEO guidelines when you are updating your content. Following the steps will help your website rank. 

Improves Brand Awareness

Digital marketing lets you target an audience globally. It helps you create a perfect communication line with your target audience where you can resolve their issues. 

You can utilise multiple channels such as emails, social media, blog posts, YouTube videos, etc. 

For example, you can create a comment section for your blog posts where you can answer your readers’ queries. With social media, you can directly communicate with your customers. One of the best examples of social media communication is Domino’s. Do refer to Domino’s digital marketing strategy.  

Parting Thoughts

So, these are the major benefits of digital marketing. If you are starting a new business, consider digital marketing to improve your returns. You also have many digital marketing courses that help you learn all the crucial tactics to succeed in the field.