The Best Courses Guide – Digital Marketing
Which is the best course on digital marketing in 2024? Are they too expensive? Can the courses help you apply concepts in the real-world? Find all your answers in this blog.
This course list covers all the trending digital marketing skills with certifications. Along with that, the best courses on digital marketing below are based on popularity, duration, levels, and more.
- Fundamentals of Digital Marketing on Google Digital Unlocked
- Digital Marketing Course: Get Certified in Digital Marketing on HubSpot Academy
- Digital Marketing Strategy with Goldman Sachs 10,000 Women on Coursera
- Fundamentals of Digital Marketing, Social Media, and E-Commerce on edX
- Marketing Campaign Strategy from A to Z on Udemy
- Advanced Google Analytics course + 77 practical questions Get certificate on Udemy
- Advanced Certificate in Digital Marketing and Communication on upGrad
- Digital Advertising Strategy Specialization on Coursera
- Social Media Marketing – Complete Certificate Course on Udemy
- Search Engine Optimization (SEO) Specialization on Coursera
Fundamentals of Digital Marketing on Google Digital Unlocked
This is one of the top-rated digital marketing courses for all new to the field. The course includes the most important areas with interactive, case-study learning.
Skills Covered
The top digital marketing skills in this course include the following.
- Analytics and data insights
- Business strategy
- Content marketing
- Display Advertising
- eCommerce
- Email marketing
- Mobile marketing
- Search engine marketing
- Search engine optimization (SEO)
Duration: 40 hours
Skill Level: Beginner
Price: Free with certification
Content Quality: This course on digital marketing is accredited by the Interactive Advertising Bureau. Google’s own experts teach the course by giving real-world examples and interviews with small business owners.
Number of Students Enrolled: 300,000 and counting
Certification Exam: You will have to pass the quizzes and the final test to obtain the certificate after completing the course.
Customer Support: Send your queries to Google’s feedback form.
Course Coverage
The 26 modules cover all the important skills mentioned above. Here is the list of the chapters.
- The Online Opportunity
- Your First Steps in Online Success
- Build Your Web Presence
- Plan Your Online Business Strategy
- Get Started With Search
- Get Discovered With Search
- Make Search Work For You
- Be Noticed With Search Ads
- Improve Your Search Campaigns
- Get Noticed Locally
- Help People Nearby Find You Online
- Get Noticed With Social Media
- Dive Deep Into Social Media
- Discover the Possibilities of Mobile
- Make Mobile Work For You
- Get Started With Content Marketing
- Connect Through Email
- Advertise On Other Websites
- Deep Dive into Display Advertising
- Make the Most of Video
- Get Started With Analytics
- Find Success With Analytics
- Turn Data Into Insights
- Build Your Online Shop
- Sell More Online
- Expand Internationally
Digital Marketing Course: Get Certified in Digital Marketing on HubSpot Academy
This is another great free certification course on digital marketing. There are plenty of HubSpot Academy courses to choose from. But this one covers the basics of a digital marketing strategy that revolves around understanding the inbound marketing methodology.
Skills Covered
This course will help you learn to create valuable content for the right audience. The top skills you will learn are the following.
- Lead Generation
- Content Marketing
- Reporting and Performance
- SEO
- Contact Management
- Inbound Marketing
- Social Media Marketing
Duration: 4 hours 4 minutes
Skill Level: All levels
Price: Free with certification
Content Quality: HubSpot Academy’s own inbound professors are teaching this course. The videos are bite-sized and help you learn concepts faster. You can also join the HubSpot community’s study group. Apart from that, a certification from HubSpot is recognised by universities and employers worldwide.
Number of Students Enrolled: N/A
Certification Exam: You will have to pass the one-hour exam after the course. The exam comprises 60 questions, and you have to answer 45 questions correctly to obtain the certificate.
Customer Support: You can chat with the HubBot – Academy Assistant. Based on your query, you will be redirected to the specialist who can resolve your query.
Course Coverage
Here is the list of topics that you will come across.
- Digital Marketing Fundamentals
- Building a Content Creation Framework
- How to Find the SEO Strategy That Fits Your Business
- Improving Website Performance
- Creating Quality Blog Content Your Audience Loves to Read and Share
- How to Create A Successful Video Marketing Strategy
- Developing a Social Media Strategy
- Introduction to Paid Search Advertising
- Creating a High-Performing Email
Digital Marketing Strategy with Goldman Sachs 10,000 Women on Coursera
If you are a budding entrepreneur, this course is for you. It is one of the elective courses on Coursera from the Goldman Sachs 10000 Women initiative. This initiative is to facilitate growth in the economy by empowering women entrepreneurs around the world.
Skills Covered
The top skills of this course are the following.
- Digital marketing campaign
- Influencer marketing
- Viral marketing
- Analytics
- Social media and social listening
Duration: 3 hours
Skill Level: All levels
Price: Free to enrol and pay for the certificate
Content Quality: The course is taught by Dionysius Ang, a marketing lecturer at the Leeds University Business School. It comes with peer-graded assignments so that you can apply your skills practically. You can also ask doubts in the included forum. Additionally, download the PDF with a glossary of terms used by the instructor.
Number of Students Enrolled: 701
Certification Exam: You will also have to complete the 30-minute assessment exercise to obtain the certificate. To complete the course, you will also have to pass all the graded assignments.
Customer Support: You can visit Coursera’s Help Center.
Course Coverage
The course is divided into 3 videos and 10 readings with short exercises. The core curriculum features the subjects below.
- Developing a Digital Marketing Campaign
- Using Owned Media
- Using Paid Media
Fundamentals of Digital Marketing, Social Media, and E-Commerce on edX
Take your digital marketing skills to the next level with this course. It will help you make better decisions as a marketer in the dynamic online space.
Skills Covered
The course includes the following.
- Using new business and eCommerce models
- Social media tactics
- Digital marketing tactics
- Applying digital marketing practically
- Marketing your products by building reputation and networks
Duration: 6 Weeks
Skill Level: Intermediate
Price: ₹45,321
Content Quality: The course instructor, David Bell, is a renowned Marketing Expert at The Wharton School of The University of Pennsylvania. Just like other edX courses, this course too comes with a video transcription in the English language.
Number of Students Enrolled: N/A
Certification Exam: There is no detail for an exam on the official website.
Customer Support: Visit edX’s Help Center.
Course Coverage
The course is paid. It covers the most essential intermediate topics in four modules.
- Behavioral Foundations
- New Forms of Interaction
- Tools and Principles
- New Media Platforms
Marketing Campaign Strategy from A to Z on Udemy
You can also go for specific specialisations in digital marketing. And this course from Udemy is one of them.
Skills Covered
After completing this course, you will learn the skills below.
- Developing your own digital marketing campaign
- Communicating with the target audience with the right messaging
- Using different marketing channels to reach your audience
- Applying the basics of the Marketing Mix
- A/B testing
- Digital marketing campaign terminology
Duration: 2 hours 1 minute
Skill Level: Intermediate
Price: ₹3,499
Content Quality: There are two instructors with over 10 years of marketing experience with major companies including eBay, Google and Udemy. They simplify advanced concepts in an easy-to-understand manner. Overall, the course offers a classroom-like experience.
Number of Students Enrolled: 2,369
Certification Exam: Each chapter in this digital marketing course on campaigns comes with exercises. You have to finish the assignment with five questions to get the certificate.
Customer Support: Udemy offers a 30-day money-back guarantee. For queries, visit the Help & Support Center on the website.
Course Coverage
The course has 12 chapters and there are 53 short lectures. You will also find seven resources to download.
- Introduction to Marketing Campaign
- The Product
- The Opportunity
- The Customer
- The Strategy
- Midway Review
- The Channels
- The Metrics
- The Plan
- The Creative Brief
- The Launch
Advanced Google Analytics course + 77 practical questions Get certificate on Udemy
If you have worked on Google Analytics before, this course can help you get better at it. The course picks up on advanced topics that help marketers get more out of this powerful digital marketing tool.
Skills Covered
The course will require your previous knowledge of Google Analytics. The instructor will help you gain skills in the following advanced areas.
- Conversion Paths
- Dimensions and Metrics
- Types of Attribution models
- Custom Reports
- Advanced Filters
Duration: 3 hours 47 minutes
Skill Level: Intermediate and Expert
Price: ₹ 3,499
Content Quality: The course instructor is an experienced web analyst and has taught over 24,277 students so far. All the chapters are easy to understand, and you have to finish a quiz at the end of each. Even experts in Google Analytics can take up this course to brush up on their knowledge.
Number of Students Enrolled: 4,557
Certification Exam: You will get a certificate after completing the course with quizzes at the end of each chapter.
Customer Support: Udemy offers a 30-day money-back guarantee. For queries, visit the Help & Support Center on the website.
Course Coverage
The course comes with the following chapters.
- Attribution
- Platforms Discrepancies
- Scopes
- Custom Dimensions and Metrics
- Custom Reports
- Assisted Conversions
- Events
- Regular Expressions
- Top Conversion Paths
- Filters
- Calculated Metrics
- Custom Channel Grouping
- Custom Alerts
- Automation in Google Spreadsheets
Advanced Certificate in Digital Marketing and Communication on upGrad
If you want to excel in digital marketing and get into leadership roles, consider taking up PG certifications like this course. This popular course comes with a certification from MICA (Mudra Institute of Communications, Ahmedabad).
Skills Covered
Here is a list of broad skills that you will gain from taking up this course. You can also take up to four specialisations together.
- SEO
- SEM
- Social Media Marketing
- Content Marketing
- Branding
- Marketing communications
Duration: 32 to 50 weeks
Skill Level: Intermediate
Price: ₹ 1,05,045
Content Quality: This course from upGrad comes with more than 15 case studies and live projects. There are coaching and mentoring sessions every fortnight. Along with that, you also have mock interview preparation.
Number of Students Enrolled: 10,000 and continuing
Certification Exam: There are regular assignments after every three to eight weeks depending on the module.
Customer Support: You can reach out to 1800-210-2020 or ask queries in the chat window on the official website.
Course Coverage
The course structure is as follows.
- Digital Marketing Landscape
- Digital Channels Deep Dive – I
- Digital Channels Deep Dive – II
- Marketing Analytics and Integrated Strategy
- Capstone Project and eCommerce Bootcamp
- Specialisation in Branding and Communications
- Specialisation in Marketing Analytics
- Specialisation in Social Media and Content Marketing
- Specialisation in Marketing Communications (Focus on PR)
Digital Advertising Strategy Specialization on Coursera
Offered by The University of Colorado Boulder, small business owners can benefit from it. So, if you are starting out your own business with a small budget, you can learn powerful ad tactics. And this course comprises 4 specialisations.
Skills Covered
You will gain all the important skills that are required in online advertising with this course without any prior knowledge. And the top areas include all the important social media platforms.
- Native Advertising
- Search Advertising
- Google Ads Search Advertising
- Facebook Advertising
- Twitter Advertising
Duration: 1-6 months
Skill Level: Beginner
Price: ₹ 3,698 for 1 month | ₹ 7,396 for 3 months | ₹ 11,095 for 6 months
Content Quality: You will learn from professors in marketing. Apart from that, each specialisation comes with a project. The course is self-paced and you can take up one course and audit the rest for free. The course also contains graded quizzes and assignments with feedback.
Number of Students Enrolled: 21,074
Certification Exam: You will have to finish the project after each specialisation to obtain the certificate.
Customer Support: You can visit Coursera’s Help Center for queries.
Course Coverage
The four specialisations cover the following.
- Introduction to the Digital Advertising Landscape
- Search Advertising
- Social Media Advertising
- Native Advertising
Social Media Marketing – Complete Certificate Course on Udemy
Another great offering from Udemy, this course is quite popular among beginners and intermediates. It gives you the important insights into various concepts in social media.
Skills Covered
Mentioned below is the list of skills you will learn.
- Social media automation
- Social media strategy
- Content marketing with blog posts
- All important social media platforms
Duration: 3 hours 36 minutes
Skill Level: All levels
Price: ₹1,999
Content Quality: The course comes with two and a half hours of videos. Along with that, there are 16 articles and 14 downloadable resources.
Number of Students Enrolled: 49,657
Certification Exam There is no certification exam for this course. You will get a certificate upon completion.
Customer Support: Udemy offers a 30-day money-back guarantee. For queries, visit the Help & Support Center on the website.
Course Coverage
The topics in this course include the ones mentioned below.
- Introduction to this course and social media
- Starting with the basics – Beginners
- Your social media strategy
- Getting started with the social networks
- The Social Media Audit
- History of Social Media
- Social Media Content Marketing
- Facebook – What You Need to Know
- Twitter – What You Need to Know
- Social Media Automation
- Blogging
- Workbook, templates and downloads
- Additional Case Studies
Search Engine Optimization (SEO) Specialization on Coursera
This is another valuable specialisation you can take up. It is offered by the University of California, Davis.
Skills Covered
SEO is a time-taking process. This course teaches all the important skills in this domain of digital marketing. Check out the list of skills.
- Marketing basics
- Keyword research
- Search Algorithms
- Semantics
- Social media
- Content marketing
Duration: 1 – 6 months
Skill Level: Beginner
Price: ₹ 3,698 for 1 month | ₹ 7,396 for 3 months | ₹ 11,095 for 6 months
Content Quality: You will learn about competitive analysis. You will also be able to fine tune your approach in creating a marketing strategy for a client. The course takes a deep dive into Google search and the algorithms.
Number of Students Enrolled: 113,621
Certification Exam: You will have to complete the hands-on projects for each specialisation.
Customer Support: You can visit Coursera’s Help Center for queries.
Course Coverage
There are five specialisations in this course. The list of topics include
- Introduction to Google SEO
- Google SEO Fundamentals
- Optimising a Website for Google Search
- Advanced Content and Social Tactics to Optimise SEO
- Google SEO Capstone Project
Parting Thoughts
These are among the best courses on digital marketing. You can also look at other digital marketing courses on our platform.
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Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects - not to mention his unwavering commitment ... Read Full Bio
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