6 Best Web Analytics Tools to Make Your Website Better in 2024

Every business requires performance tracking. Be it sales, expenses, spreadsheets, upcoming orders. Tracking is needed to identify the growth of the business and what changes should be implemented for scaling it up. There are a number of web analytics tools available in the market that can help you in tracking the performance of your business. These tools also provide valuable insights on performance improvement. Let us check out the features of the top 10 tools.

 

6 Best Web Analytics Tools

There are a number of options available for web analytics tools. On the basis of the performance and popularity, we are listing the 7 most popular web analytics tools for you.

1. Google Analytics

It is one of the most popular analytics tools used to analyse the data. This tool tracks website activities such as pages per session, bounce rate, session durations. It also analyses the impact of marketing campaigns, products and content. When integrated with Google ads, users can create and review their online campaigns by tracking conversions and landing page quality. The tool provides real-time analytics for current visitors on the site. It is indeed the perfect place to begin if you are new to measuring web traffic.

2. Yahoo Web Analytics 

Tendering a little more in-depth surveying, Yahoo Web Analytics Tool is a simpler approach to real-time data collection, customized options, visitor behaviour and demographics reports. This tool uses cookies (does not include PII) and web beacons for collecting data related to visitors. The collected data includes links clicked, advertisements viewed and the time spent on websites. This data helps in identifying changes in traffic patterns that can be implemented within marketing campaigns to make them effective. It is a bit different from Google in terms of customization, profiling and filtering. It is a perfect option for those who want to dig a little deeper.

3. Woopra

This is a real-time web analytics service used by organizations for optimizing customer life cycles. This is done by providing live granular behavioural data for website visitors and customers. Woopra feeds you with live visitor statistics including what pages are live and where on the website. This web analytics tool offers Trend Reports which help in identifying key metrics that change over time and attributes that drive performance. Businesses can also measure product usage through features, subscription changes via location and campaign performance by source. Besides this, you can also have live chat with website visitors.

4. Clicky

One of the most comprehensive tools in the market, Clicky monitors the website traffic, analyzes and then, react to it. It displays each individual visit and what they find interesting on the website. Clicky provides real-time data and is free for 3000 page views. There is no need to leave the website to launch heatmaps since it is possible through the widget. You can view heatmaps by segment, visitor and page. Website’s uptime is monitored from 7 different locations. You will be notified via an alert in case your site goes offline.

5. Kissmetrics

Another popular tool that enables clients to track the movement of visitors throughout their sites, Kissmetrics is a superb way to gather information and know the behaviours of individuals. Via Kissmentrics, you can track the complete customer journey across various devices. You can identify drop off points in the flow on the website. It also offers a “Timeline View” of visitor activity in a visual format. The tool is available in two variants: SAAS and E-commerce.

6. Crazy Egg

Offering you an image of where visitors are clicking on the site with the help of heatmap technology, Crazy Egg is best known for scouting the website’s usability. Crazy Egg is used by more than 300,000 websites. You can filter data on search terms, operating systems and on top 15 referrers. This web analytics tool provides in four different ways. These include:

1. Heatmaps: The tool generates heatmaps based on the parts where visitors have clicked on the website.
2. Scroll maps: You can track up to where the visitor has scrolled down on the page. This allows you to identify parts of the page that needs improvement.
3. Confetti: Through this, you can identify the origin of clicks and in turn, the traffic source. You can also distinguish clicks segmented by search terms, referral sources, etc.
4. Overlay tool: This provides you with an overlay report for the number of clicks on the website.

These are the best web analytics tools that you can choose from depending on your budget, industry and the time you can put into learning the tool.

Check Out Top Web Analytics Courses

Q1. What is web analytics?

Ans. It is the monitoring, analysis and reporting of the data for optimized web usage. This is helpful for business to improve their strategies for enhancing the effectiveness of the website. Web analytics is also helpful in tracking and analyzing the traffic on the website. Anyone who wants to improve their marketing campaigns should learn web analytics.

Q2. How can businesses benefit from web analytics?

Ans. Web analytics help in boosting the digital segment of the business. Since you can track your traffic and monitor their behaviour, you can upgrade your website accordingly. You can implement marketing strategies according to the search trend which will amplify the business and website traffic.

Q3. How does a web analytics tool help your website?

Ans. There are a number of things that can be done using a web analytics tool including:
1. Website optimization
2. Track online traffic, page visits, user engagement, etc
3. Identify parameters like bounce rate, session time and page per session

Q4. What does it mean when we say that the tool shows real-time data?

Ans. This means that the tool delivers data immediately after its collection. This is helpful in navigation and tracking.

Q5. What is Google Analytics raw data?

Ans. It is the entry-level data containing user id, event stamp and user activity. The raw data is collected by Google Analytics from the website and mobile application. 

Q6. Does Google Analytics slow down the website?

Ans. Additional calls to the script will lead to the slowing down of the website. It is advised to place it in a specific place to ensure that it is not loaded until the page has been loaded.

Q7. Which tools can be integrated with Kissmetrics?

Ans. Slack, SQLServer, GitHub, Gmail, Google Sheets, Paypal, Shopify, WooCommerce, Trello, Social Media Platforms like Facebook and Twitter can be integrated with Kissmetrics.

Q8. What are the challenges that marketers face while using a web analytics tool?

Ans. These tools implement algorithms and techniques for collecting, storing and analysing the data. Since these algorithms are updated regularly, the orientation of data changes for improving accuracy. This may lead to the addition of measures that are not consistent across metrics and dimensions.

Q9. What is referral traffic?

Ans. Referral traffic helps in identifying the external source that led users to your website. Web analytics tools allow viewing these referrals so that businesses can benefit from these sources. 

Q10. What are the most crucial parameters that should be measured via web analytics tools?

Ans. Parameters such as traffic sources, funnel, top-performing pages, number of sessions, bounce rate and exit rate are crucial for tracking website performance.

Q11. Which web analytics tool is best suited for your business?

Ans. While choosing an analytics tool, you should compare tools on the basis of the following parameters:

1. USP of the tool
2. Types of data collection
3. The total cost of ownership
4. Integration with other applications
5. Types of the version available (such as in-house installation)
6. Data capture mechanisms used
7. Type of support offered
8. Options for exporting data from tool to company system

____________________

If you have recently completed a professional course/certification, click here to submit a review.