Unique Content Marketing Examples From Renowned Brands

What do Red Bull, Volvo, and Disney have in common? It’s their storytelling aspect that makes them successful with their content marketing strategies.

Today, we will show you the top content marketing examples. This compilation lists brands that have focused on sharing experiences through amazing content than selling products. The overall goal of this blog is to convince you that storytelling in content marketing is crucial. 

Let’s keep going. 

Red Bull 

Red Bull is synonymous with extreme sports since 1987. That has been possible through the brand’s penetration across offline media – print and film, and all online channels. 

It held its first event in 1988 – the Red Bull Dolomitenmann, which is unofficially the World Cup of extreme sports.  And it has been persistent in its core messaging – that it appeals to energetic and youthful individuals who love sports.

Red Bull Video Marketing

As of today, Red Bull has more than 11 million subscribers on YouTube. Each week they publish videos with views above 200K in two to three days. One also cannot forget the Felix Baumgartner dive.

The brand has a separate YouTube channel, Red Bull BC One, for its one-of-a-kind breaking event, where dancers around the world compete. Apart from that, it has another official page – Red Bull Snow. 

Then there is Red Bull Media House. This is a multiplatform media brand that covers all mediums – from TV to digital.  

Red Bull Blogs

Coming to its written content, the brand focuses on extreme sports and lifestyle in local regions. For instance, in India, Red Bull has covered how different regions of the country have adopted extreme sports. You can find blogs on the BMX scene in the Northeast, international athletes doing parkour in various locations across the country and so on. 

Focusing on geography-based content marketing is also what Airbnb does. 

Volvo

Volvo is a century-old brand and its content marketing strategy is about building connections with the consumers. It defies traditional car marketing, and it is quite selective with its choice of media. 

The Volvo Way To Market

Back in 2014, the brand initiated a new strategy – ‘Volvo Way To Market’. This strategy covered four pillars.

• Marketing Tools that do not follow the traditional motor show calendar annually but come with new initiatives that show how innovative the brand is. Coming to advertising, the brand would only select a few channels and offer a seamless integration of digital and offline media.
• Digital Leadership of Volvo entails elements including digital commerce, an industry-leading configurator, and a website that is the best in the industry. All these combined, the brand shows its values. 
• Dealerships where each Volvo dealer is the brand across the world, with the same layout, showing its Swedish and Scandinavian legacy. All staff are trained for a specific type of customer service in the same way so that customers get a unified experience no matter which showroom they are visiting. 
• Service, where every customer gets a personalised Volvo service. 

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Volvo Podcast Ads

Taking from the Volvo Way To Market about choosing select channels for advertising, the brand partnered with SXM Media and Mindshare – among the largest media agencies in the world. With this partnership, the brand could provide ads in the top podcasts that were known for storytelling and influencing listeners – Freakonomics, Hidden Brain, and Ologies. 

“We’ve developed an authentic connection with our smart, data-driven listeners. We felt that Volvo’s commitment to safety, electrification, and sustainability would resonate with them,” Stephen Dubner, host of Freakonomics mentioned.

For an automotive marketing strategy, such kind of focus on select content channels is proof that quality and intelligent storytelling are better than blindly using all types of digital marketing channels. 

The Walt Disney Company

Disney is among the boldest brands that focus on content marketing first and then creating a product, especially with the Elsa doll and the Frozen movie. There is certainly a lot to learn from it. 

Disney already has a storyline, and a powerful one. This practice harkens back to the 1950s when Disneyland was being built. American Broadcasting Company invested in its construction and started a show called ‘Disneyland’. Soon followed theatrical releases. 

Fast-forward to now, Disney+ repurposes old content to reach out to its target audience and increase its brand awareness by creating nostalgia. 

Parting Thoughts

While these brands are quite well known, the common thread among their content marketing strategies is about connecting with their audience. Hopefully, you learned a thing or two from these content marketing examples.