The 10 Best Digital Marketing Books To Read Now

Discover the wealth of knowledge waiting to be unlocked in the realm of digital marketing books. These invaluable resources delve into strategies, trends, and proven techniques, offering a roadmap to navigate the ever-evolving digital landscape. From beginner-friendly guides to advanced insights, these books serve as mentors, showing the path to successful marketing campaigns. Explore diverse perspectives, gain actionable insights, and elevate your digital know-how.

To grow your business or learn from well-sourced case studies, check out these highly recommended books. 

1. Marketing 5.0: Technology for Humanity 
2. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World 
3. Digital Marketing For Dummies 
4. This is Marketing: You Can’t Be Seen Until You Learn To See 
5. Aaker on Branding: 20 Principles That Drive Success 
6. #GetSocialSmart: How to Hone Your Social Media Strategy 
7. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 
8. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less 
9. Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success 
10. Lean Analytics: Use Data to Build a Better Startup Faster 

Marketing 5.0: Technology for Humanity by Philip Kotler, Iwan Setiawan & Hermawan Kartajaya

As technology drives businesses today, the authors show how marketers should adapt to it. Co-author and father of modern marketing, Philip Kotler, discusses how to leverage technology to enhance the customer experience. 

In an interview in The Marketing Journal, co-author, Hermawan Kartajaya mentioned, “Marketing 5.0 centers around three interrelated applications: predictive marketing, contextual marketing, and augmented marketing.”

Overall, the book explains how a modern marketer should try to approach the changing consumer behaviour in the digital world. It discusses the strategies to improve communication through all customer touchpoints. 

Jab, Jab, Jab, Right Hook: How to Tell Your Story in A Noisy Social World by Gary Vaynerchuck

If you want to learn how a brand should approach social media marketing, this book is for you. 

The author discusses how brands make mistakes on social channels by using one tone all across. Such mistakes highlight that failed brands do not understand the context despite spending time and money on efforts. 

He goes on to explain creating content with the right context with smart marketing efforts. 

Digital Marketing For Dummies by Russ Henneberry and Ryan Deiss

As the name suggests, this book is for anyone interested in growing their business through digital marketing. 

The authors make it easy to learn about the latest practices in SEO and SEM. With this book, you will be able to create your own digital marketing campaign, understand how to communicate with customers, and more. 

This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin

Seth Godin has published 20 bestsellers, and this book is one of them. With 16 chapters that barely exceed 300 pages, the author explains how marketers should promote products or services. They should identify values and needs of potential customers and who is not a brand’s target audience. 

Seth Godin hardly ever uses jargon, and throughout the book, he explains with the most relatable examples. It is recommended that you also check out his other insightful books, including Purple Cow and Permission Marketing. 

Aaker on Branding: 20 Principles That Drive Success by David Aaker

The ‘Father of Modern Branding’, David Aaker, divides this book into five thematic parts. The book shows how to overcome the modern-day challenges brands face through many examples.  

The book is for both newbies and experts in brand management who want to learn about branding theory and such. 

#GetSocialSmart: How to Hone Your Social Media Strategy by Katie Lance

This book discusses the smartest ways to create social media strategies that work. The author goes on about the importance of storytelling and building long-lasting relationships with customers. 

With this book, you will learn which social media platforms are good for your brand and many practical tips. 

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques by Mike Grigsby

Tracking the performance of marketing efforts is essential for every business. Through it, marketers can know what action to take next. 

This quintessential digital marketing book is in its second edition today. Here the author has added three new chapters covering big data analytics, panel regression and insights, that are necessary for marketing research. 

The book has jargon-free language that makes it useful for beginners. 

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

Modern customers never engage with sales-y and boring content. This forms the basis of this entire book. Here, the author discusses the proven ways to create the most engaging content step-by-step. 

The author also uses multiple case studies to highlight the importance of creating meaningful content. You will find in-depth commentary on multinational brands such as LEGO, Coca-Cola, and more. 

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success by Chad S White

Now in its 3rd edition, the revised book covers everything you need to know about email marketing best practices. 

The author explains how you can send emails to potential and existing customers so that they open and read. This is a significant aspect of email marketing where if you do it wrong, your subscribers may end up blocking or unsubscribing you. 

The book also discusses the most important metrics that help you take the right action. The author goes into detail on every aspect including writing subject lines, message automation, etc.

Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz

Finding a market fit for a product and promoting it take a long time to receive fruitful results. At most times, it is quite risky. 

This exceptional book shows how you can start from scratch and be successful. With 30 case studies, the book has more than 100 interviews with industry professionals on the matter.  

Parting Thoughts

These are the 10 best digital marketing books that you can go for right away. They will be of great help when you are doing any digital marketing course or working in an agency as a marketer.