5 Facts Everyone Should Know About Digital Marketing

Here are some of the essential digital marketing facts based on current trends that most online businesses are quickly adapting to, and refining their digital marketing strategies accordingly.

There are a lot of myths and misconceptions surrounding digital marketing. While some businesses still do not utilise the channels well, or do not know how to convince the customers at any of critical the stages of the buyer’s journey. So we want to shine some light into the most important digital marketing facts, so your marketing efforts become more aligned.

Table of Contents

1. Almost every online experience begins with a search engine
2. A single page won’t rank for two keywords with 10K+ search volume
3. Social responsibility is more important for content marketers today
4. The target audience’s informational needs are more important than sales messages
5. Video marketing increases brand awareness, leads and sales

Almost Every Online Experience Begins With a Search Engine

Forbes states that 93% of online experience begins with a search engine. That’s why SEO efforts remain a priority for online businesses everywhere. 

In fact, search engines dominate most of the organic traffic of a website. According to Tech Jury, search engines drive 300% more traffic than social media marketing channels. 

Speaking of search engines, you can also focus your efforts on digital ads. With online advertising, you can leverage Google Ads for acquiring paid traffic. Google holds over 90% of the search engine market share, and ads are sure to bring revenue and brand awareness when done correctly. According to WebFX, internet users who click on search ads are 50% more likely to purchase.

As you can tell, paid ads should definitely be a part of your digital marketing strategy. Along with that, you can refer to organic vs paid marketing strategies to explore each of their advantages and disadvantages.  

A Single Page Won’t Rank For Two Keywords With 10K+ Search Volume

This is an interesting study from Ahrefs, where the experts picked about 3 million search queries at random. 

In the study, they separated all the pages that ranked in the first position with keywords that had over 10,000 search queries per month. They also separated pages with keywords above 1000 searches. 

The results showed that pages with two or three keywords, each with search volumes of more than 1000 are common and not difficult to rank. But it was a rarity for first position pages with more than one keyword above 10,000 searches. 

So if you are doing keyword research using SEO tools and planning your content strategy, do consider picking one high search volume keyword above 10K for one webpage. 

Social Responsibility is More Important for Content Marketers Today

A content marketing strategy is bound to follow new trends so that consumers with changing demands are able to gain better experiences. Of late, content marketers are giving more importance to corporate social responsibility (CSR). 

According to HubSpot, 82% of content marketing experts are increasing their investment in CSR. But at the same time, such activities should also reflect what the business is. Otherwise, there is a higher chance for customers or followers on social media platforms to see through the hollow activities. 

The Target Audience’s Informational Needs are More Important than Sales Messages

Undoubtedly, this aspect is content marketing 101. According to the Content Marketing Institute’s 12th annual report, 87% of B2B marketers who prioritise information over sales are the most successful. 

Video Marketing Increases Brand Awareness, Leads and Sales

Video marketing has gained more importance since the pandemic, and all age groups prefer watching a video to reading. According to Zenith, an individual spends 100 minutes per day watching videos. 

According to Wyzowl

• 93% of marketers have successfully raised brand awareness through video
• 81% of marketers believe that video leads to direct sales
• 86% of marketers can generate leads better with video

Cisco even predicts that online videos will make up more than 82% of consumer internet traffic this year. 

So you can assume that marketers can prioritise video content creation this year and beyond.

Parting Thoughts

So these were some of the most important facts about digital marketing based on recent trends. Hope that these marketing facts are able to help you promote your product or service better. Also, do check out some of the most common digital marketing mistakes to ensure your marketing campaigns and efforts drive the best results.