Digital Marketing Management Projects for Beginners

Here is all you need to get started with digital marketing management projects.

For those who just entered a digital marketing career, it may be challenging to solve the business expectations of an agency/company. That’s where digital marketing management projects come to your rescue. Such projects help you determine your practical skills and prepare you to manage a brand online, successfully. 

Starting with a Digital Marketing Management Project  

As part of the process, you will need to have the digital awareness to experiment with different digital marketing strategies. For that, understand who your target audience is. Define your brand’s consistency online. Use analytical data to measure your project’s success. Know the USP of the product. And so on. 

Let’s dive into some digital marketing management projects that you can start with. 

Use Keyword Analysis Tools for SEO

Deep analysis and research of the right keywords will help your brand gain the best organic traffic. This is essential for all business sizes, from small to large. With keyword research, you can

• Generate many new content ideas specific to your industry
• Know how your competitors are utilising a popular keyword for a similar product your brand offers
• Find out other related long-tail keywords that your content piece can easily rank for

Also note, you will need to start analysing keywords for different search engines such as Yahoo, Bing, Amazon, YouTube, etc., apart from Google. For Search Engine Optimisation, you have numerous keyword analysis tools. Some are paid with free trials or with daily usage limits. 

Try Ubersuggest. It is not completely free but has a free version with 3 to 4 searches daily.  Another popular keyword analysis tool is Google’s very own Google Keyword Planner. You can sign up with your Gmail account and start finding out keywords that reference to ‘Top of the Bid’. The higher the bid, the higher the keyword competition. 

Other must-have tools in your arsenal are MOZ Keyword Explorer and Ahrefs Keyword Explorer. These are paid but suggest the best keyword combinations that can rank your website higher on different search engines.

The other easy-to-use SEO analysis tools below are worth checking out. 

• Google Trends
• Keyword Tool
• Keywords Everywhere
• Answer The Public
• KWFinder

With these tools, you can start creating content that appeals to your brand’s consumers. 

Aim for Enhancing Customer Satisfaction through Surveys

Customer satisfaction is the sole factor for driving sales. There are many tried and tested digital marketing strategies. For instance, you can start with social media marketing to understand customers. 

One thing you should know, consumers have a higher preference for reviewing products on social media. This gives the opportunity for other potential customers on social media channels to gain awareness of the product you sell.  As a combination of word-of-mouth marketing and social listening, you have the best means to encourage them to give feedback. This works just like a survey and is one of the best ways you can work on improving customer satisfaction. 

Think about long term results as well as short term results. See which strategy works in the current situation. Do an A/B test. 

Understanding customer satisfaction through surveys is the best way to do it. You can create these surveys through several free tools. You have Google Forms, SurveyMonkey, HubSpot, etc. With the right tool, and preferably, a shorter list of important questions, you can churn out the customer expectations, segment the customer based on demographics and psychographics, etc. 

Don’t Forget Email Marketing to Increase Your Customer Base

You can start sending personalised emails to a group of existing customers. All customers feel valued with this tactic.  

Just so you know, email marketing is one of the most popular digital marketing strategies today. Other than social media, people all over the world ‘depend’ on emails. According to OptinMonster, 99% of email users check their emails every day. Another shocking stat you can use to your advantage is that if you launch a mobile-responsive email design, you will increase unique mobile clicks by 15%. This was a report by MailChimp in 2019. 

Improve Your Brand’s Visual Appearance By Designing a Website

How your brand’s website appears online is a big deal. With the right UI and UX, anyone will get the first impression of your brand. The colour, layout, accessibility, and site navigation contribute to a good website design. Try doing it yourself. 

Know Which Digital Marketing Strategy Will Deliver More ROI

It is essential to analyse how much your digital marketing strategy will make monetarily. Contacting clients – how much they are willing to invest in an ad campaign you designed, how much profits you will earn if it became successful are few ways to go about it. 

Some Digital Marketing Management Projects To Do On Your Own

• Case study of marketing efforts with traditional marketing tactics vs. digital marketing tactics through analytical tools
• Executing a digital marketing campaign for a fictitious brand by understanding the goals and customer
• Implementing different digital marketing strategies and which type of digital marketing works better

Check out courses such as Digital Marketing Specialization on Coursera that comes with a similar capstone project. 

Also check out Why You Should Choose Coursera for Digital Marketing Courses

Boosting Your Career with a Digital Marketing Management Project

These projects will certainly give your career a boost. Even if you haven’t started your career yet, they will improve your knowledge in the field significantly. After all, recruiters prefer those who are experienced.  Or, you can check out a few digital marketing courses, preferably ones that have included projects. Also, try to learn to track all performances of your campaigns with Google Analytics courses. So, which digital marketing project will you start with first?