The 5 Biggest Digital Marketing Mistakes You Can Easily Avoid

Read about the five most common digital marketing mistakes and how you can avoid them to make the most of your marketing efforts online.

More and more businesses are enhancing their marketing efforts online each passing year. According to Oberlo, the global digital ad spend is estimated to reach $785.08 billion by 2025 from over $500 billion this year. 

Now, it may seem that digital marketing is sure to make any business successful. Unfortunately, there can be many overlooked factors for which a business may not succeed despite spending time and money on online marketing. 

For example, an Ahrefs study revealed that 90.63% of pages do not receive any organic traffic. 

It is clear that there may be some obvious errors in marketing efforts. 

So what are they?

Let’s find out the five biggest digital marketing mistakes that are easily avoidable. Click on each below.

1. Not knowing your customers enough
2. Creating a website without blogs
3. Not following SEO best practices
4. Not using the power of social media
5. Not using apt call-to-action buttons

Top 5 Digital Marketing Mistakes and How to Fix Them

Here are some of the most common mistakes businesses make when they start with digital marketing. But fret not! The list covers the essential tips to avoid them, too.  

1. Not Knowing Your Customers Enough

Many new small business owners or entrepreneurs tend to go for broader marketing efforts that are inclusive of a wider audience base. They would spend time and money on content marketing efforts, but not all audiences can or will relate to it. Most of the readers would instead visit other blogs that are able to resolve their specific pain points.  

Today, 90% of consumers prefer personalisation (Epsilon). So what you can do is focus on customer segmentation. Then create a customer journey map, based on which, you can utilise inbound marketing tactics. 

2. Creating a Website Without Blogs

Blogs drive the most organic traffic to a website. One reason is that the more blogs you create, the more Google will index them and make them appear on search results. Also, gone are the days when marketing used to be about reaching customers. Nowadays, you have to let customers find you online. 

For that, you will have to write blogs that rank on Google. As an additional tip, check some top blog ideas that can improve your ranking faster. 

3. Not Following SEO Best Practices

Now, you may have the best blog ideas that your target audience enjoys. But you still won’t help them find you if you do not follow basic SEO guidelines. There are over 200 ranking factors on Google itself. Your website has to cover on-page SEO and off-page SEO elements too. 

Besides focusing on them, you will have to do keyword research to strengthen your content strategy. There are several free and paid SEO tools for the same. 

4. Not Using the Power of Social Media

There are many myths related to avoiding social media marketing. One is only the younger generation uses social media. Second, having a social media profile can bring negative attention as anybody is free to comment and share posts. 

But think about it, 90% of Fortune 500 companies rely on social media networks (Entrepreneur). 

So your concern should be which social media platform your target audience is likely to use than not having a social media presence at all. 

As a tip, consider the age group of your target audience. TikTok is popular among 60% of the Gen Z population, while more millennials hang out on Instagram. (Maybe, also refer to how to increase Instagram followers.) And if you haven’t created a social business account yet, consider learning about creating a social media strategy. 

5. Not Using Apt Call-To-Action Buttons

While this may seem untrue, 70% of small business B2B sites still do not use the right CTAs (Small Biz Trends). For any marketing campaign, it is important to prompt your audience to perform an action through a well-designed and placed CTA button. 

It is recommended to be creative while you create a CTA too. You can refer to Zomato’s digital marketing strategy to see how the brand uses unique CTAs for emails. 

Parting Thoughts

So what do you think could be other common digital marketing mistakes apart from this list? Could it be, not tracking your marketing efforts using digital marketing tools? Or could it be, not creating a mobile-friendly website? 

In fact, these are also very important factors to consider. If you are new to the field, consider taking up digital marketing courses that can help you make more educated marketing decisions in the future.