All About eCommerce Digital Marketing Strategy
Retail eCommerce sales in the world will go up to $7.4 trillion by 2025 (Statista). This is indeed a goldmine of opportunities. But the figure also indicates fierce competition in the digital environment. Let’s find out the right steps you should take to create an eCommerce digital marketing strategy.
E-commerce, a thriving landscape, holds enormous potential for growth today. But the growing competition online makes having a smart eCommerce marketing strategy really important. Understanding the key parts of this plan is vital to succeed in the digital world.
Click on the links below to read each section.
- eCommerce marketing
- Important factors eCommerce businesses should consider
- Creating an eCommerce digital marketing strategy
eCommerce Digital Marketing Strategy for 2024
If you have an eCommerce business, the right marketing strategy can boost your sales and help you retain more loyal customers.
eCommerce Marketing | Meaning
eCommerce marketing involves all activities to drive website traffic and turn prospects into loyal customers. They involve pay-per-click (PPC) advertising, social media marketing and more.
Important Factors eCommerce Businesses Should Consider
eCommerce businesses have to constantly evolve as new technologies and trends in digital marketing spread. Here are some of the important components that shape eCommerce marketing tactics.
eCommerce Website
As an example, consider the leading eCommerce website on the globe. It offers an amazing user experience through
- A simple user interface, with icons, buttons and product pages that are easy for every demographic to understand
- Mobile responsiveness for all smart devices
- Fast page loading speed
- Hassle-free checkouts and quick payment processing from shopping carts
- Ease of product discovery
Google states that when the mobile webpage does not load in less than 3 seconds, users leave the site. You also have to consider Google’s mobile-first indexing, which is a direct ranking factor for your website’s visibility.
Slow checkout processes on websites increase cart abandonment by 21% (Baymard).
Micro-moments of Consumers
It is important for eCommerce marketers to understand consumer behaviour. Consumers use social media or are connected to the internet 24/7. About 91% of smartphone users check information in the middle of a task (Google).
Think with Google states there are important moments of interaction. They are specific and determine that the prospect actively wants to know or wants to buy.
They are known as micro-moments, according to Think with Google. Acting on these times when the consumers decide can improve conversion rates.
Customer Reviews
Before buying a product, nine out of ten customers read reviews online (Find Stack).
You may have come across the verified product reviews on Amazon. There is a mix of negative or positive comments. But you will also notice how many other buyers found that review useful. Now, Amazon verifies these reviews so that new buyers get the right information.
Similarly, reviews on your products will convert more customers.
Creating an eCommerce Digital Marketing Strategy
- Video Marketing
Video marketing is an effective part of your content marketing efforts. As an eCommerce business, you must use it. There are many advantages that you should not ignore.
According to Wyzowl research
- 80% of video marketers say video has directly helped increase sales
- 66% of consumers find a video useful to learn about a product or service
Video humanises communication much more than any content marketing strategy. For this very reason, it helps your business interact with customers in a much personal way.
Videos are not just limited to your online store website. YouTube, Facebook and TikTok are among the best places to find your target audience. You may further check on growing your YouTube channel, as it is the second biggest search engine after Google.
Some video marketing best practices for eCommerce businesses are
- Product closeups
- Product overviews
- Video testimonials
- Product tutorials
This is a common eCommerce marketing plan that works when you can personalise and segment your messaging.
You can reach out to a much wider customer base with good content. Some best practices that eCommerce businesses must use are
- Notifying your target audience about promotions
- Sending follow-up emails
- Delivering important messages to show them that they are your loyal customers
- Offering unique call to action that urge the readers to click
- Crafting good landing pages when your email subscribers click on a CTA
eCommerce sites can improve conversion rates faster with good email marketing.
- Search Engine Marketing
Search engine marketing is essential for eCommerce businesses. This is how you gain visibility on the search engine results page.
Just like email marketing, it increases click-through rates to a wider target audience online.
It is a form of paid marketing strategy where you bid on keywords and get your ads above the organic searches. You may want to check out organic vs paid marketing strategies as a reference.
PPC is an important eCommerce marketing strategy for sites that are new.
One of the best ways for your target audience to find your products online is Google Shopping Campaigns. With it, you can highlight the information about your product.
Here you do not bid on keywords but the product’s attributes. When a user searches for a product that you bid on, the Shopping ads show on top of search results.
This makes it easier for the customer to click on the inventory listing and add the product to the shopping cart. In short, Google Shopping Campaigns help eCommerce businesses promote their products and inventories faster. It provides data on which products are in demand.
One of the best ways to generate brand awareness and increase sales for eCommerce businesses is social media marketing.
You should make use of an Instagram business account, and focus on increasing your Insta followers.
In the United States, businesses can reach 140 million people through Instagram ads (Hootsuite).
Instagram has its native selling platform that allows users to buy a product without visiting your eCommerce website. You can customise your listings on the social platform to keep your user base engaged.
Another reason for using social media platforms is that you can offer direct customer service. You can ask for customer feedback and answer their queries. In a nutshell, social media adds personality to your business.
Best-suited Digital Marketing courses for you
Learn Digital Marketing with these high-rated online courses
Parting Thoughts
These are among the best steps you can take to grow your eCommerce business. To understand these individual marketing strategies as a beginner, you can go for digital marketing courses.
FAQs
Why are customer reviews important in eCommerce marketing?
Customer reviews play a big role in influencing people's buying decisions online. They help others know if a product is good or not.
How does social media help eCommerce marketing?
Social media platforms are useful for making more people aware of a brand and its products. They can also be places where customers engage directly with businesses.
What are the 4Ps of marketing in eCommerce?
The 4 P's of marketing in eCommerce are Product, Price, Place, and Promotion:
Product: This refers to the item or service being sold online. It involves choosing the right product, its quality, features, packaging, and branding to attract customers.
Price: Determining the right price for the product is crucial in eCommerce. It involves setting competitive prices while considering profit margins, discounts, and pricing strategies to attract buyers.
Place: In eCommerce, 'Place' refers to the distribution channels used to make the product available to customers. It includes selecting the right platforms, websites, or marketplaces where the product will be sold.
Promotion: This involves marketing and promoting the product to attract customers. It includes various strategies like advertising, social media marketing, content creation, and other promotional tactics to increase visibility and sales.
Do head over to our page on the marketing mix to learn more about the concept.
How to do digital marketing for ecommerce?
To do digital marketing for eCommerce:
- Understand your audience and their needs.
- Ensure your website is user-friendly and fast.
- Utilise SEO and PPC for better online visibility.
- Engage customers through social media platforms.
- Implement email marketing for personalised communication.
- Create high-quality content to showcase products.
Why eCommerce is the future?
E-commerce is the future because it offers convenience, a wide variety of choices, and accessibility, allowing people to shop anytime, anywhere with ease.
Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects - not to mention his unwavering commitment ... Read Full Bio
Top Picks & New Arrivals
