How to Start A Career In Digital Marketing?

Digital marketing is one of the most exciting and fast-paced industries for a lucrative career. With a growing demand for new skills every day, the market is developing by leaps and bounds, offering newer prospects to aspiring candidates. It has a place for everyone; be it search engine optimizers, paid marketing executives or social marketers. To start a career in Digital Marketing you have to follow the directions given in this article.

To start a career in digital marketing, one must understand its significance for organizations to survive in today’s advanced business environment. Companies across the globe are waking up to the opportunity of this medium to nurture different business objectives in product development, sales and marketing. 

Table of Contents

• Digital marketing in numbers
• Skills required
• Usage of digital marketing jargon

Digital marketing in Numbers

“Digital advertising in India surprised expectations and grew at a fast clip of 33% annually between 2010 and 2015, with the total spend just shy of $1 billion,” says Morgan Stanley.

Digital revolution is here and says it all:

• 4 people are using Facebook globally
• 80% of people are mobile users
• Digital marketing will account for 75% or more of their spending, says over one-third of CMOs
• 250 billion US dollars are spent in online marketing worldwide

Read on the top digital marketing trends in 2023

Explore free digital marketing courses

Skills Required To Start A Career in Digital Marketing

Shiksha Online brings a snapshot of skills required for people who look forward to start a career in digital marketing:

1. Community Management

You have to connect with people on social media and understand the top online marketing channels like a referral, search, direct and social to build relationships and make sales.

2. Email Marketing

Email marketing is often underestimated. Social platforms are very effective for brand awareness but your most valuable customers and clients would like to stay in touch through email.

Explore free email marketing courses

3. Content Marketing

Content is the King. You will need infographics, videos, blog posts, pictures and so on. The content reflects your skills and commitment to potential employers.  So, take time to create content, try something creative and promote it via different distribution channels.

4. Business Analytics

Always stay on top of industry news by fueling your performance with the latest updates and information on social media.  Whether it’s a Facebook update or Google ranking algorithm, stay up to date to ensure your digital strategy is successful.

5. Excellent Communication

Positive communication is important, but it is often the most disregarded. Despite your busy schedule, a follow up with clients will show your commitment to them. This type of communication certainly improves the relationship.

Usage of Digital Marketing Jargon

You have to be more comfortable with acronyms like SEO, PPC and SEM. Familiarize yourself with the terms like Ad blocking, caching, Cost Per Impression (CPM), Cost Per Click (CPC), conversion rate, domain authority and so on.

Hiring the right people is important to the growth of the company; however, encouraging them to continue the education will take the marketing to the next level. And, one can always discover digital marketing opportunities in the fields like Search Engine Marketing, Social Media Marketing, web analytics, Email Marketing and content marketing. There are scores of opportunities waiting for you, choose the right one if you are ambitious for a digital marketing career to gain insights.

The world is getting more and more digitized and this rise is leading to high demand for experts in E-commerce, Government, Digital marketing, Finance, NGOs and IT organizations.  Here is the list of frequently asked questions and answers on Digital Marketing:

It is an amazing field. An amalgamation of creativity, innovation and analytics, one should have soft skills and technical skills to be successful in digital marketing.

Explore free social media marketing courses

What do you like the least about digital marketing?

Think about the part of your role that you least enjoy as there is always something, small or big that every person doesn’t like about their job. Above all, be confident! Show your skills and passion for the overall sector that might convince the interviewer.

Check out>> Digital Marketing Interview Questions and Answers

Has your degree benefitted your digital marketing career?

This one will be related to your graduate course. All the subjects you opted at university that can benefit the business in the long run. For example, if you have a degree in mass communication, you can highlight how to structure the content, launch business and new products.

The most popular field of digital marketing is Online Marketing that is further broken into organic marketing, known as SEO (Search Engine Optimization) and Paid Marketing, known as PPC (Pay Per Click).

Following are some of the questions Shiksha Online is generally asked from the candidates aspiring to make a career in SEO and PPC.

Areas where keywords are used to optimize the website ranking

The best areas to target to get maximum traffic from search engines to websites are:

• Keyword in Meta Tag
• Keyword in Body Text
• Keywords in Headline
• Keyword in Title
• Keyword in content

Do Read>> How to improve your SEO ranking?

Elements to Optimize the Conversion Rates for PPC

• Keep a high degree of significance between landing pages and ads to boost the conversion rates.
• Landing pages should have the perfect combination of GUI, colour and layout to draw scores of customers.

Be honest with your answers. Don’t say anything that you haven’t done before and can put you in trouble. Show that you can do more by proving you have the confidence and courage to address the mistakes and failure points of the employers. It helps you start a career in digital marketing.