Top 5 Social Analytics Courses for Improving ROI in 2025

Discover top social media analytics courses from Johns Hopkins, Purdue, and Meta that fit your experience level. Learn data mining, Python, R, and sentiment analysis to improve ROI. 

Social media analytics perfectly bridges the gap between your social media marketing efforts and business objectives. 

It can help direct customers’ sentiments towards your products or services. You can uncover patterns your competitors aren’t thinking about. 

And the future of marketing will certainly be more data-oriented, as data is becoming more complex. Social analytics tools can help leverage this through real-time pattern recognition and more accurate predictive analytics. 

As a digital/social media strategist, having data analytics or computer science knowledge will not remain an alternative. It’s a great plus point when you have the fundamentals of programming languages. 

The social media analytics courses below are for different levels of experience and knowledge.  

1. Social Media Analytics | Johns Hopkins University

Johns Hopkins University offers this advanced course with requirements such as Python or R programming.  

This Social Media Analytics courses from Johns Hopkins University will be made available on early this year in 2025. 

What’s covered?

• Concepts such as social network analysis (SNA), natural language processing, and data analytics. 
• Tutorials and projects with Python and R
• Assignments every week; midterm exam on week 7; and final project submission

What’s the cost?

USD 5,270 

2. Digital Media Analytics | Purdue University

This 7-module Digital Media Analytics course from Purdue University offers great value in terms of learning and implementing a data-driven social strategy. 

What’s covered?

• Practical data analysis skills for social media, including how to mine data, quantify behaviour, and transform findings into business intelligence and actionable insights.
• Learn different types of media (owned, earned, paid), be able to use various analytical tools, create reports and scorecards, etc. 

What’s the cost?

USD 2000

3. Social Media Data Analytics | Coursera

The Social Media Data Analytics course from Coursera will be of great help if you have a strong marketing background, or know how to analyse data professionally. 

Instructor and professor of the University of Washington, Dr Chirag Shah covers the essence of analysing user sentiments on social media. 

What’s covered?

• You will be an expert in collecting data from social media. Overall, you will be studying both the numbers and the written content to understand what people are doing and feeling online.
• 6 assignments and final project submission. 

What’s the cost?

USD 49 for course assessments and certification.

4. Introduction to Social Media Analytics | Coursera

While others on this list require some experience in the data analysis field, this Introduction to Social Media Analytics course from Coursera is a good starter. 

What’s covered?

• Transform social listening data into meaningful insights for marketing purposes, using Brandwatch’s Crimson Hexagon tool.
• Learn which metrics matter, examine them in real-time
• Discussion prompts, theory readings, assessments, etc., included.

What’s the cost?

USD 49 for course assessments and certification.

5. Meta Marketing Analytics Professional Certificate | Coursera

Meta and partnering company Aptly developed the Meta Marketing Analytics Professional Certificate. 

One of the best Meta certification courses with lots of projects and practical knowledge, it will take 7 months to finish it. 

What’s covered?

• Learn important data analysis tools - from Python to SQL 
• Master different aspects of statistics that help in planning, measuring, and visualising data
• Final applied project with multiple short projects through the course

What’s the cost?

USD 49 per month for 7 months. 

Enrol in Social Analytics Courses to Make Your Business Data- and Future-Ready!

All these courses on social analytics have different topics. Pick one based on your knowledge level, and hopefully, you will immediately apply the necessary steps in your next social media strategy. What you learn are the latest topics in the industry.

Make more targeted decisions by identifying hidden patterns underlying consumer behaviour, and bring your A-game to the table.