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Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures 
offered by MIT University

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  • Institute Icon168 acre campus
  • Estd. 1861

Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
 at 
MIT University 
Overview

Gain an extensive knowledge of the key principles behind business management

Duration

4 days

Total fee

3.79 Lakh

Mode of learning

Online

Schedule type

Self paced

Course Level

UG Certificate

Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
 at 
MIT University 
Highlights

  • Efforts of 4 hours/day + 1 -2 hours on team project assignment
Details Icon

Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
 at 
MIT University 
Course details

Skills you will learn
Who should do this course?
  • For individuals and teams who wish to learn the Disciplined Entrepreneurship
What are the course deliverables?
  • Entrepreneurship
  • Marketing
  • Strategy & Innovation
More about this course
  • This new course explores the framework outlined in his award-winning and international best-selling book Disciplined Entrepreneurship: 24 Steps to a Successful Startup and explains in detail the strategy and tools used by successful startup founders and corporate teams to build new ventures
  • Learn how and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors

Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
 at 
MIT University 
Curriculum

The importance of the initial discovery phase, from brainstorming about products and services to defining potential customers

How to conduct primary market research'and why the quality of this research has an outsized impact on the success of your venture

How and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors.

The steps and resources required to scale a business

Entrepreneurship as a framework to assess and improve antifragility in teams and companies

Faculty Icon

Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
 at 
MIT University 
Faculty details

William Kenneth Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management
Paul Cheek
Paul Cheek is a serial tech entrepreneur, software engineer, an Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship, and a Lecturer at the MIT Sloan School of Management

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Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
 at 
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Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
 at 
MIT University 
Contact Information

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Cambridge ( Massachusetts)

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