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Market Research: Consumer Behavior and Analytics 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

Market Research: Consumer Behavior and Analytics
 at 
Northwestern University 
Overview

Learn how digital technologies can help your business predict the future wants and needs of your customers

Duration

6 weeks

Total fee

1.45 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Market Research: Consumer Behavior and Analytics
 at 
Northwestern University 
Highlights

  • Earn a certificate of completion from Northwestern University
  • Learn from expert faculty
Details Icon

Market Research: Consumer Behavior and Analytics
 at 
Northwestern University 
Course details

Who should do this course?
  • For Analysts, strategists and consultants
What are the course deliverables?
  • Gain the skills to apply practical market research tools and techniques to integrate customer, business
  • Develop your ability to leverage behavioral insights and analytics for effective customer relationship management and long-term growth
  • Build the confidence to identify -and act on -opportunities and emerging trends to sharpen your competitive edge
More about this course
  • Gain an understanding of the consumer behavior and expectations, using what you learn to improve your decision-making in business
  • Investigate consumer buying habits to discover the underlying motivations that influence a customer's relationship with a brand, and use your findings to personalize the consumer journey
  • Finally, using practical tools and techniques, you'll create a successful product strategy that drives business growth

Market Research: Consumer Behavior and Analytics
 at 
Northwestern University 
Curriculum

Module 1: The Importance of Market Research in Achieving Business Goals

Module 2: Market Intelligence and Consumer Insights

Module 3: Using Research Design to Transform Insight Into Action

Module 4: From Behavioral Insights to Long-Term Value

Module 5: The Learning Organization -Anticipating Your Customer's Future

Module 6: Consumer Insights and Analytics

Market Research: Consumer Behavior and Analytics
 at 
Northwestern University 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Market Research: Consumer Behavior and Analytics
 at 
Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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