Master of Science Digital Marketing
offered by Full Sail University

Private University
210 acre campus
Estd. 1979

Master of Science Digital Marketing
at
Full Sail University
Overview

The goal of the Digital Marketing Master of Science degree program is to develop leaders who can adapt to the ever-changing nature of the marketing industry and who understand how its fluidity affects consumer behavior

Duration	24 months
Mode of learning	Online
Official Website	Go to Website
Course Level	PG Degree

Master of Science Digital Marketing
at
Full Sail University
Highlights

Earn a degree from Full Sail University
Financial - aid Available
Learn from an industry expert

Master of Science Digital Marketing
at
Full Sail University
Course details

Skills you will learn

Search Engine optimization Digital marketing Sales Advertising Marketing Psychology Branding

Who should do this course?

For individuals who want to enhance their knowledge & skills in the field

What are the course deliverables?

Understanding the core concepts of marketing, including market research, consumer behavior, marketing mix, and marketing strategy
Learning how to collect, analyze, and interpret marketing data to measure campaign effectiveness and inform future strategies
Developing and implementing comprehensive digital marketing plans that align with overall business objectives
Mastering the techniques to improve a website's ranking in search engine results pages (SERPs) for organic visibility
Understanding paid advertising strategies on search engines like Google Ads and Bing Ads

More about this course

The Digital Marketing Master of Science degree program addresses the concepts of digital marketing, search engine optimization, new media marketing, branding, technology, and psychology
The demands on the digital marketing professional are more intense than ever due to rapid advances in technology, the complexities of web design, digital marketing campaign development, social media networks, public relations, advertising, and sales
This program addresses advanced marketing topics that will help give you the tools to create powerful marketing and strategic plans for selling products or services, develop and cultivate a brand, and protect a company’s reputation within the digital community
The program’s curriculum focuses on a variety of advanced principles, including digital marketing theories, search engine optimization, interactive advertising design principles, legal issues, web design, digital metrics, public relations, and global/cultural issues