Master of Business (Marketing)
offered by Deakin University

Master of Business (Marketing)
at
Deakin University
Overview

Gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for

Skills you will learn

Who should do this course?

What are the course deliverables?

Deepen your understanding of marketing fundamentals like consumer behavior, market research, and marketing mix (product, price, place, promotion)
Develop the ability to design and implement comprehensive marketing plans that align with overall business goals
Learn to leverage data analytics and customer insights to inform marketing strategies and tactics
Gain knowledge of the latest marketing trends and technologies like digital marketing, social media marketing, and content marketing
Develop the skills to create, manage, and measure the effectiveness of marketing campaigns across various channels

More about this course

You will gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for
Experience hands-on practical learning across MarTech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry
Learn how to develop, implement and evaluate impactful marketing strategies and put your skills to practice with real-world learning opportunities
Throughout your degree, you will work on case studies and solve genuine industry problems, meaning you will graduate with the industry network, transferable skills and practical experience to land your dream job

Financial Interpretation

Foundation Skills in Data Analysis

Environmental Sustainability for Business

Design Thinking for Innovation

Marketing Management ^

Consumer Behaviour

Fundamentals of MarTech

Digital and Social Media Marketing

Marketing Analytics

Research Design and Analysis

Applied Strategic Marketing

Eligibility criteria Up Arrow Icon

Conditional Offer Up Arrow Icon

Yes
If the applicant receives a conditional offer, they must fulfill the conditions stated in their offer letter (e.g. completing an English language course, submitting original documents or successfully completing current studies)