Marketing Applications of Machine Learning and Artificial Intelligence offered by IIM Calcutta
- Public/Government Institute
- Estd. 1961
Marketing Applications of Machine Learning and Artificial Intelligence at IIM Calcutta Overview
Duration | 4 days |
Total fee | ₹1.00 Lakh |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Intermediate |
Credential | Certificate |
Marketing Applications of Machine Learning and Artificial Intelligence at IIM Calcutta Highlights
- CEMS Alliance
- Only Management Institute in India with triple accreditations by AACSB, AMBA and EQUIS.
- Rank 23rd globally
Marketing Applications of Machine Learning and Artificial Intelligence at IIM Calcutta Course details
- Professionals / practitioners (specifically Mid-Level to Senior-Level Managers) who are interested in learning about the potential applications of Machine Learning and Artificial Intelligence. This MDP is targeted at professionals and practitioners who would like to spear head their organization when the firm decides to adopt ML and AI to assist in decision making and marketing initiatives. This MDP is also relevant to people working in startups in domains including, digital marketing, social media marketing, marketing analytics and market research.
- This management development programme will introduce you to some of the key concepts behind machine learning and artificial intelligence, including the differences between Strong and weak AI. This MDP will explain the different approaches to AI, including machine learning, and the practical applications for new AI-enhanced technologies. With the help of business frameworks, understand how these prediction machines can be built in your business context.
Marketing Applications of Machine Learning and Artificial Intelligence at IIM Calcutta Curriculum
Overview of Artificial Intelligence
Introduction to AI
Goals of Artificial Intelligence
Evolution of Artificial Intelligence
Triggers for Development of AI
Economics of AI
The World of Prediction problems
AI Canvas - Address your company??s problem using structured AI framework - Hands on Activity
Cognitive Technologies
Knowledge Representation & Reasoning
Automated Planning
Learning
Perception
Physical Action
Machine Learning
Types of Learning approaches
Introduction to Deep Learning
Corporate case studies on how AI is implemented in different industries
AI Toolkits
Ethics of AI
Let??s understand the AI Market
Key Players in the Market
The Future of Artificial Intelligence
Jobs and Career Options in the Market
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Marketing Applications of Machine Learning and Artificial Intelligence at IIM Calcutta Contact Information
IIM Calcutta
Diamond Harbour Road
Kolkata ( West Bengal)
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