5 Best Sales Pitch Courses for Business Development Managers

Sales pitch courses are ideal for all types of business development managers. If you are one, you can easily master new techniques or brush up on what you already practice. Today, we picked some essential Coursera, Udemy, and HubSpot courses to strengthen your sales pitching game.

Pitching your product or service to new clients is always going to be tricky. Your pre-sales strategy should be solid.

This strategic move becomes stronger when you also focus on how you articulate yourself throughout the sales process. 

You should be able to persuade them using phrases confidently to make them trust you. The same goes for your sales team and how they align well during any customer interaction after you pitch. 

Since sales has a continuous learning curve, sometimes, even the best of you may require some guidance in high-stakes scenarios. 

Below, we list some top sales pitch courses covering proven techniques that blend sales and public speaking training online with reputed instructors, international universities, and leading MOOCs.

1. Sales Training: Practical Sales Techniques | Udemy

Udemy’s Sales Training: Practical Sales Techniques is a bestseller with invaluable advice from a well-known UK instructor, Chris Croft. The course delves into the art of prescribing to clients, which immediately sets a tone for understanding and assessing their pain points instead of pushing a sale for the sake of it. 

What You Learn

• Preparing a solid strategy before meeting clients and managing their expectations.
• Making the sales process more efficient, adequate to build great client relationships that last.
• Leveraging the most essential phrases and manner of speaking to overcome any kind of hesitation clients normally have.

2. Sales Training for High Performing Teams Specialization | Coursera and HubSpot Academy

Today, it is more important to make your approach more human-centric, i.e., helpful to your customers, throughout the sales process. 

For structured guidance, look into Coursera with HubSpot Academy’s Sales Training for High Performing Teams Specialization course. 

Close to 21K enrolled learners worldwide, this free-to-audit course covers the inbound marketing methodology from HubSpot’s co-founder.  In fact, a HubSpot report stated this methodology had generated more returns for 53% of marketers.

What You’ll Learn

• Inbound framework that you can immediately apply in your business.
• Handle objections and close deals with key decision makers, as you learn better strategic perspectives on maintaining good relationships with clients.
• Manage your sales team better and coach them to build lasting client relationships.  

3.  Mastering Sales: A Toolkit for Success | Coursera and Kellogg School of Management 

The major part of your BDM role is to manage exceptional relationships with clients so they keep coming back to you. 

The Kellogg School of Management from Northwestern brings years of faculty research, experience, interviews, role-playing, and other practical approaches to empower your sales skills. 

This is an 11-week course, with weekly quizzes/assessments. 

Enrol here - Mastering Sales: A Toolkit for Success from Coursera and Kellogg School of Management at Northwestern University

What You’ll Learn

• Identify pain points of target market, and learn what kind of conversations will work with them
• Practice different types of listening and leverage to build successful client relationships

4. Frictionless Sales Course | HubSpot Academy

This is a free offering from HubSpot Academy. It helps you overcome challenges in the sales processes and, sometimes, while handling sales teams. 

As a Business Development Manager, you have to make yourself and your team more customer-centric. This Frictionless Sales Course from HubSpot Academy covers this aspect in detail, but also leaves you to explore other sales-related courses from the same instructor, Kyle Jepson. You should definitely look into his Sales Enablement course after this course - also free. 

What You’ll Learn

• Helps you align (or re-align) your business’s sales and marketing objectives by introducing the ‘Flywheel’ concept. It helps you develop strategic steps towards making existing customers more successful with your company’s offerings. 
• Identify which tasks are creating challenges in your business and automate them, so that you and your team can focus on the essential aspects of making your customer’s sales experience better.

5. Selling with Confidence | Coursera

It is a beginner-level course, packed with great value, especially when you are thinking of a BDM role in the IT Sales industry. 

Enrolling in Coursera’s Selling With Confidence course also opens doors to its bigger specialisation that you can take anytime. 

What You’ll Learn

1. Provide better value proposition to persuade your potential customers with proven sales techniques.
2. Identify how to address customer pain points.

Business Development Done Better with Sales Pitching Courses 

These sales pitch courses online can be of great value. You not only learn the best techniques to improve your customer experience but also help your team navigate through best practices that create a great impression of your business.