Overcome Learning Challenges Now With The 10 Best Sales Resources

In today’s sales landscape, emotional connections supersede logic in purchases. Resources like HubSpot, Sales Hacker, and John Barrow offer diverse insights, while podcasts like The Sales Evangelist and B2B Growth provide concise learning, complemented by YouTube channels from Brian Tracy and Victor Antonio for comprehensive sales guidance.

“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar

Identifying pain points, offering solutions, and following up with emails as your go-to selling strategy template, are not enough for converting prospects into leads in today’s competitive market. You have to sell an experience. Then you have to offer full digital accessibility followed by proactive steps to prove your loyalty to the next generation customer. In a nutshell, they have more control of the sales process than you. A recent Gartner study shows 33 per cent of ‘all buyers’ prefer ‘a seller-free sales experience.’ 

To succeed with your sales techniques, you will need to combine your previous training, education and experience in sales with new skills. And chances are you are pressed for time to maintain that balance. What you can do is find the best resources to learn sales that don’t take much of your waking hours with zero spending. As looking for what you actually need for your skill level can be a little overwhelming, bookmark the top recommendations compiled just for you.

Best Resources to Learn Sales

Here is a list of 10 essential resources to learn sales covering the top blogs, forums, podcasts and YouTube channels. 

HubSpot 

Well-known for in-depth articles on various aspects of digital marketing, the site also features a wealth of sales blogs. You can subscribe to their email list specifying the sales category and get frequent newsletters delivered straight to your inbox. On the site, you can check out topics according to broad subjects such as Sales Qualification, Sales Process, and Sales Prospecting, among others. Each of these subjects is further subdivided into topics for beginner, intermediate and advanced learners. 

Sales Hacker

Look no further than this website for learning what’s new in the B2B sales world. Right from planning content for each customer touchpoint, automating revenue processes to sales productivity tips, it has it all. Do check out the Sales Templates section that will certainly ease your workload and increase your efficiency. It is also recommended that you join the Sales Hacker community to discuss the trending topics. And, if you want to get some insights while on the road, tune in to its podcasts – there are 190 episodes covering interviews with major sales leaders. 

John Barrow

To get some sound advice on outbound sales, visit the Jbarrows site. Topics here include cold calling, prospecting, negotiating, emails and more. While you can start reading the blogs here, you can also listen to the podcasts that have been regular this year. John Barrow has many years of experience in sales and offers invaluable guidance on changing the negative perception of sales that customers have. 

A Sales Guy

Renowned sales and marketing influencer, Jim Keenan, has been offering the most relevant advice on sales and common mistakes salespeople make, for many years. Written from his own experience and perspective, his blogs are a must-read for all levels of professionals in the industry. 

The Ziglar Show

Kevin Miller and Tom Ziglar host this insightful podcast show on personal and professional development. Over 923 episodes and running, the hosts interview numerous sales professionals, bestselling authors, etc.

The Sales Evangelist

Hosted by Donald Kelly, there are over 1200 episodes to listen to. While you can go to Apple Podcasts to listen, you can also visit the website with the same name and read the blogs. 

B2B Growth

Comprising more than 1600 episodes, the show covers not only B2B marketing but also demand generation, customer experience, thought leadership and sales. This show is well-known for its concise content extending no more than 20 minutes per episode. 

Mark Hunter

If you prefer watching videos to learn about sales, check Mark Hunter’s YouTube channel. Author of High Profit Selling and A Mind for Sales, he has been a renowned sales consultant. His playlists are based on sales coaching covering sales leadership, negotiating, and sales tips. 

Brian Tracy

This list won’t be complete without mentioning this celebrated sales guru’s YouTube channel. With more than a million subscribers, he offers the best advice on sales strategies. The playlists include How To Run a Business, Goal Setting, Success Habits, and Sales Success Training, among others. Most of his videos are animated which makes them fun to watch anytime. 

Victor Antonio

This is another must-watch YouTube channel for salespeople. Victor Antonio is a renowned Business Keynote Speaker who has been putting up motivational videos on the platform since 2008. You will find playlists such as Virtual Selling Tips, Blocking Sales Objection, Sales Training Videos and many more. 

Parting Thoughts

If you need to upskill, you can always choose sales courses or specialise in sales and business development courses. But do use the above-mentioned resources to your advantage.