Know Personal Branding and Why it is Now More Important Than Ever

To stand out professionally or as a business, you need to show more than your skills. This is where personal branding comes in.

Personal branding is no longer confined to the celebrity world in the current social scenario. 

Even when you do not own a business, you need a personal brand that lets your peers and/or target audience perceive your best self amidst the misinformation and/or competition online. 

Through personal branding, you can showcase what is unique about you and why anyone doing any business should trust you. Let alone business growth, it helps employers find the right talent with something more than their standard skills. 

Read on to learn more about personal branding by clicking on the links below. 

1. What is personal branding?
2. Benefits of personal branding 

What is Personal Branding?

Personal branding refers to how you promote your professional skills and personality online. With it, you can determine how the media perceives you, and based on that you can build your business and even find new opportunities based on social proof. 

Related: What is Brand Management?

Personal branding is also not just another marketing endeavour. It is more about presenting yourself through your passions and strengths in your respective niche.

Personal branding is also different from showing credibility as a business. According to Harvard Business Review, it is ‘about visibility and the values you outwardly represent’.

Also, read about brand marketing. 

Related: Importance of branding

Benefits of Personal Branding 

Let’s find out the importance of personal branding. 

Consumer’s Preference of Personal Relationships 

While there are many ways to go about advertising, both offline and online, and driving sales, more and more people are beginning not to prefer them when they don’t find a connection with the brand. 

A ClickZ study found out that 84% of millennials don’t trust advertisements. The article also explains that it is because of social media that has caused this disruption. 

Given this state, celebrity marketing has become more nuanced today. You have influencer marketing that connects consumers and brands on a personal level. 

The reason influencers are so popular today because they provide the ‘human’ element in marketing communication. Influencers are more candid in their approach when it comes to reviewing products or services. 

Related: Consumer behaviour

Differentiation in the Competitive Professional Space

Personal branding lets you stand out professionally too. 

When you build a personal brand, you are focused on not only showcasing your skills and experience, but also on what makes you unique. 

Today’s employers look for candidates who can highlight more than just skills and experience. 

Your social media presence is also checked when you are applying for top companies. They can see your follower count, the way you respond to post comments, etc. 

Related: Impact of Social Media

Control What Anyone Thinks About You

Anyone can Google your name and find information about you. The benefit of personal branding here is that you can control how you are perceived online. Otherwise if you don’t control your presence, there may be a negative perception about you even if you are not aware. 

Check out how to increase Instagram followers in a legit way!

And, explore some free social media marketing courses.

Parting Thoughts

Now that you know the apt personal branding meaning and the benefits, you must be ready to build yours too. Knowing your target audience to create your personal branding strategy is a good start even though it will take some effort. You should then create your online presence starting with social media and building a website if you can so that you are easily found on searches.