Free Google Ads Courses Online

Thinking of switching to a top-earning SEM specialist job? Certainly, Google Ads crossed your mind.

A Google Ads certification is the gateway to making bigger clients trust you with their money to run marketing campaigns across the Google family.

Yes, this certification, which Google officially provides, also carries weight when you plan to accelerate your career in digital advertising. 

But what about learning in detail to become an expert in Google Ads, which generally takes years? 

Or are you just at the beginning of learning this pay-per-click platform of Google?

Find out which types of Google Ads courses and certifications can help you. 

 

Best Platforms and Providers for Google Ads Courses

 

Go Official with Google’s Own Training Platform 

You can choose Skillshop to pursue the official Google Ads courses with certificates. The course on this platform features training on the tools and the latest ones 

Sign up on Skillshop and choose one of the 11 official Google Ads courses available there. These short courses are one to four hours long. 

One of the best offerings from Skillshop is the learning paths available after each of these courses. You can strengthen your learning in a particular area with that. 

Some of the official Google courses are also provided in partnership with Coursera. 

 

Learn In-Depth with Paid Google Ads Courses

Some short and other exhaustive courses on Google Ads are also available from other popular online sources for both beginner and intermediate levels.

Udemy, LinkedIn Learning, and HubSpot Academy are mostly well-known places to learn Google Ads as a complete beginner or one with some working familiarity with search engine marketing (SEM). 

In fact, many learners who have taken Google Ads courses on Udemy earlier swear by instructor Isaac Rudansky. Though his courses may not have been updated recently, they still hold good value in terms of explaining how Google Ads work. 

Udemy offers a range of budget Google Ads courses, which are short, about 24 hours or so.  Learners usually take multiple ones. Though the certificates from here are not or may not be employer-recognisable, they are as good as the instructors. So, you should expect the best of learning Google Ads here as long as the instructors are well-known. 

Other than that, places like God Tier Ads from well-known PPC expert, Ed Leake, are strictly for intermediates and advanced and are well worth the investment. 

How Can Google Ads Courses Help You?

Google Ads courses help you learn how to gain website traffic other than organic searches and visits with SEO. Do refer to organic vs paid marketing strategies to understand the pros and cons of both. 

 

Speaking of the importance of Google Ads courses, they facilitate your career in bringing faster results than SEO by executing correctly. That means you can generate leads and website traffic almost instantly. When a company is only relying on organic visits, it will take a longer time to achieve the desired goals. 

 

Google Ads work transparently. You can find out which keywords your competitors are targeting through its auction insights report. 

 

With courses, you can also monitor the performance of Google Ads campaigns after the target audience clicks on the ads. Find out the shortcomings and tweak them to achieve desired results in an accurate manner. 

 

 Having a Google Ads certification as an individual shows your credibility and more chances to land up in a Google Partner company or agency. 

 

Even for individuals who are business owners, Google Ads training can offer trust to clients. 

Skills and Tools You Learn in Google Ads Courses

 

Knowledge of marketing concepts, different digital marketing channels and spreadsheet software will come in handy when you are going for Google Ads courses. Also note, there are tools within the Google Ads account that you need to learn. 

 

Here are the top skills and tools you will learn. 

 

Skills	Tools
Keyword Research	KWFinder
Creating Effective Campaigns	Google Trends
Monitoring & Optimising Campaigns	Ubersuggest
Copywriting	SEMRush
Competitor Analysis	Google Ads Performance Grader
Bidding Strategies	A/B Test Significance Calculator
Multi-Funnel Remarketing	Discovery Campaigns
Geotargeting	Responsive Search Ads
A/B Testing	Ad Variations
Social Media Marketing	Convertable
Email Marketing	AdWords Wrapper
Social Listening	MS Excel

 

At What Stage of Your Career Should You Take Up Google Ads Courses?

 

Aspiring, intermediate and expert digital marketers will benefit from Google Ads courses. These certifications are also useful for small business owners who are looking to gain website traffic. 

 

Even professionals from sales and product management can go for Google Ads training. 

 

Is There Any Eligibility Criteria For Google Ads Courses?

 

There is no eligibility as such for Google Ads courses. Generally, the intermediate courses are designed for those who are well-versed in the fields of marketing and business or related. 

 

Free Resources to Learn Google Ads

 

As marketing trends keep changing, it is best to keep yourself updated in the world of Google Ads and paid advertising. For that, you can rely on the following. 

 

Blogs

 

Read blogs of Wordstream, Google Ads, HubSpot and Search Engine Land, among others. These authoritative sites have in-depth blog posts on the subject so that you never run out of inspiration. 

 

Podcasts

 

Check out The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing. This podcast show is hosted by Google Partners, Chris Schaeffer and Jason Rothman. 

 

If you are a beginner to paid advertising concepts, tune in to The Art of Paid Traffic (AOPT). 

 

YouTube Channels

 

One of the first things you should do while starting your Google Ads training is to subscribe to the official YouTube channel for the same. It has several instructional videos. 

 

Some other channels to subscribe to are Surfside PPC and Google Partners. 

 

Top Online Google Ads Courses

 

Before you choose a Google Ads certification, you should know that there are multiple product areas to specialise in. They are in the following categories. 

1. Search
2. Display
3. Video
4. Shopping ads
5. Ads Apps
6. Measurement

Another important criterion to take note of is that the Google Ads certifications from Google have a validity of one year. 

 

Have a look at the top trending Google Ads certifications from Google itself. 

1. Google Ads certification
2. Google Ads Display Certification
3. Google Ads Apps Certification
4. Create and Manage Google Ads Video Campaigns 
5. Google Ads-Measurement Certification
6. Google Ads Search Certification 

But if you are looking for more in-depth learning, you can choose Google Ads Course for Beginners—From Zero to PPC Hero on FutureLearn. CXL is another platform to find exhaustive Google Ads training and hands-on learning - you will have to take an annual membership there. 

Career Outlook with Google Ads Training

 

First and foremost, Google owns the largest search engine market share. Businesses and internet users globally and locally rely on the search engine. 

 

With so much competition in the digital marketing industry, training, certifications and real-world working experiences set candidates apart. The same goes for marketers who go for Google Ads courses and specialise in a particular domain. 

 

With Google Ads training, you can move up to become a Google Ads Specialist, Marketing Manager, Paid Search Manager, etc. 

 

Google Ads Specialists in India in 2024 have an annual salary range between ₹ 2.0 Lakhs to ₹ 9.5 Lakhs per annum (AmbitionBox). 

Become Google Ads Certified Now

 

Learn Google Ads with the above certifications to stand out from the crowd. You will find more on our platform. And we urge you to explore them as well to make your career journey convenient.