Marketing Online Courses & Certifications

Continuously upskill in marketing. That’s a better way to stay professionally relevant. 

Marketing courses online help you better navigate your efforts in today’s global economy. That brings value to your customers, amplifies returns to your brand and, consequently, gives you a competitive edge.

Scope of Marketing Online Courses 

Consider that today’s dynamic business environment, technological advances, rising sustainability concerns, etc., have changed consumer behaviour. Any marketing job today demands not just hands-on experience, but also a high level of adaptability to new technologies and platforms. Just see what recruiters ask and expect in marketing interviews. 

Since the marketing industry is also vast, there will always be opportunities to grow in your career. Traditional marketing channels, such as print and outdoor ads, direct mail, etc., still exist alongside the types of digital marketing. Strategic aspects like branding, public relations, analytics, and marketing research also apply to the industry as a whole. 

As a marketer, you can choose to specialise in one of these. But you need a solid awareness of all as soon as you move up in your profession. For either, you should pick a suitable marketing certification online, as there are many. 

 

Finding Suitable Marketing Training Online 

Coursera, edX, Udemy, LinkedIn Learning, Alison, FutureLearn, and HubSpot Academy provide training on many evergreen and trending marketing topics. These platforms are the go-to choices of learners, as their offerings cater to various career choices. 

But there are other online options from HBS (Harvard Business School), CMI (Content Marketing Institute), upGrad, and the like. They provide some intermediate to advanced courses and certifications with exams. 

Other than that, there are online MBAs, PGPs, and executive programmes in marketing. NAAC accredited universities from India offer some good ones. 

The other thing you must consider is which marketing course can advance your career without stagnating your experience. 

Types of Marketing Courses, Providers, and Price Brackets

Obviously, your commitment to both time and money counts. So, for your online marketing training, see which of these options is beneficial to your learning or career requirements. 

Free and Budget Marketing Courses with Certificates

 

HubSpot Academy 

For free marketing training online, HubSpot Academy shouldn’t be a surprise to many. All courses are free, with certificates upon assessments. The courses are short and taught mostly by the academy’s instructors. There are free bootcamps too. 

Choose HubSpot Academy, if you want to learn

1. Content Marketing
2. Email Marketing
3. SEO
4. Social Media Marketing

Popular Marketing Courses on Shiksha Online from HubSpot Academy

1. Content Marketing Certification 
2. Social Media Marketing Certification
3. SEO Training Course: Building Sustainable Traffic for Business Growth 

Google with Skillshop and Grow with Google

Google has a diverse range of short courses in digital marketing, which come with either badges of completion or an internationally accredited certifications. But it also provides some affordable courses on SEO and eCommerce, in partnership with Coursera. 

Google is incredible for beginner to intermediate level marketing training when your focus is on these areas. 

1. Digital marketing 
2. Marketing analytics - Google Analytics 4
3. Advertising - Google Ads

Google’s Popular Marketing Courses on Shiksha Online

1. Fundamentals of digital marketing 
2. Google Ads Search

Coursera

Apart from offering some of the best digital marketing courses, the MOOC platform also provides high-quality training in the marketing domain. 

There are intermediate-level marketing courses in partnership with major institutes, such as the University of Pennsylvania, Emory University, ESSEC Business School, etc. 

The courses on marketing on Coursera are free to audit. Just enrol. But for certifications, you will have to pay. It’s ideal to take a Coursera Plus subscription, which is INR 4298 per month. 

Take marketing courses on Coursera, when you plan to learn

1. Digital marketing - all types
2. Marketing research
3. Marketing strategy
4. Branding 

Coursera’s Popular Marketing Courses on Shiksha Online

1. Google Digital Marketing & E-commerce Professional Certificate 
2. Marketing Mix Implementation Specialization
3. Marketing Strategy Specialization

Udemy 

Udemy, as you may know, only offers instructor-based training. The certificates are not exactly recognisable by worldwide employers, even though many companies do buy enterprise subscriptions for their workforce. The training is great as long as the instructor is well-known, which can help you with practical experience. 

Udemy offers good marketing courses online, friendly to your pocket, around INR 2400 and above. There are also discounts on a regular basis, where you can choose a good marketing course below INR 500 or 600. 

Choose Udemy if you are learning or want to know about

1. Product marketing best practices
2. Starting a marketing agency
3. Marketing analytics; using data visualization tools such as Tableau or CRM tools like Salesforce 
4. Make a living through any of the known affiliate marketing websites

Popular Udemy Marketing Courses on Shiksha Online

1. Digital Marketing Agency | Start a Social Media Business 
2. Marketing Analytics: Stand Out by Becoming an Analytics Pro! 

Paid, Advanced, and Longer Marketing Online Courses

If you have two to five years of experience and preferably have a bachelor’s degree, taking longer and advanced certifications in marketing can help.

 

Online MBAs in Marketing

You have some good learning options with accredited online MBAs concentrations in Marketing or Digital Marketing. You can even expect placements with some of them. 

The prices range for online MBAs in marketing, listed below are from INR 1,75,000 to INR 5,00,000.

1. Online MBA in Marketing from Online Manipal 
2. Online MBA in Digital Marketing Management from Amity University Online
3. MBA in International Marketing from the International University of Applied Sciences 

Benefits of Online MBAs in Marketing for Your Ongoing Career

1. Get hands-on learning on managerial functions and build leadership skills to step into high-paying middle-level management roles in better companies, which are also hiring partners of the institutes.
2. Become adept at developing and implementing marketing strategies for a wide spectrum of target markets.
3. Develop a global marketing mindset concerning marketing ethics, compliance standards, etc. 

Keep on a lookout for more marketing courses online on our platform. We continually update our listings, with a huge focus on learner value.