Tableau for Business Analytics and Marketing
4.7 /5- Offered byUDEMY
Tableau for Business Analytics and Marketing at UDEMY Overview
Duration | 3 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Credential | Certificate |
Tableau for Business Analytics and Marketing at UDEMY Highlights
- Earn a Certificate of completion from Udemy
- Learn from 3 downloadable resources and 7 articles
- Get full lifetime access of the course material
- Comes with 30 days money back guarantee
Tableau for Business Analytics and Marketing at UDEMY Course details
- For Marketing specialists who want to improve their analytical skills
- For Marketing specialists who want learn new analytical techniques
- For Managers who want to take better Decisions using Data
- For Anyone who wants to learn how to leverage Data for boost the Business
- How to leverage Tableau to solve real world problems
- Build a data driven buyer persona using Tableau
- Analyze Email Marketing data with Tableau
- Quantify the Impact of a Marketing Campaign with Tableau
- What KPIs are important in the marketing space
- How to create a demographic dashboard
- In this course we will delve into how Tableau can be applied to marketing data
- There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition
- In this course you will learn: What KPIs are important in the marketing space, How to visualize these KPIs, How to create a demographic dashboard, How analyze email marketing data, How to quantify the impact of an ad campaign
- The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights
- By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends
Tableau for Business Analytics and Marketing at UDEMY Curriculum
Introduction
Introduction
Why?
Beginner vs. Advanced Tableau User Course Path
3 Quick Ways to Apply Tableau to Increase Marketing ROI
Student Testimonial
Buyer Persona Case Study
Update on Udemy Reviews
What is a buyer persona?
Demographics Dashboard Overview
Types of marketing data sources
Connecting to the Data Source
Building KPI Indicators
Sales Analysis Visualizations
Visualizing Demographics
Building the Dashboard
Environmental Initiative Use Case
Connecting to Survey Data
Working with Survey Data
Survey Analysis Recommendation
Email Marketing Analysis
Email Marketing Dashboard Introduction
KPI Indicators
Treemap
Click Through Rate Bar Chart
Time and Day Heatmap
Building the Email Marketing Dashboard
Investigating the Master Email List
Potential Reasons for Low Click Through Rate
Digging into the Data
Marketing Impact Analysis
Introduction to the Promotion Impact Dashboard
Data Source Download
Exploring & Connecting To the Data
Sales Visualizations
Promotional Calendar
Building the Promotional Dashboard
Tableau 101
Section Introduction
Download Tableau Public(For Free!)
Tableau Desktop vs. Tableau Public
Data Connection Screen
Dimensions vs. Measures
Show Me Tab
Tableau for Business Analytics and Marketing at UDEMY Faculty details
Other courses offered by UDEMY
Student Forum
Anything you would want to ask experts?