Master of Marketing
offered by Curtin University - Australia

Master of Marketing
at
Curtin University - Australia
Overview

Master of Marketing - Elevate Your Marketing Prowess with Advanced Strategies, Analytics, and Global Perspectives

Skills you will learn

Who should do this course?

Marketing professionals, brand managers, and individuals seeking advanced expertise in strategic marketing, analytics, and global market trends

What are the course deliverables?

Analyse, evaluate, and apply advanced marketing concepts, models, and theories to a diverse range of marketing contexts
Work collaboratively to create synergies between local and global marketing environments and demonstrate cross-cultural competence
Apply advanced marketing discipline knowledge and reflective learning in the decision making that are ethical, socially responsible, and sustainable to deliver effective outcomes for stakeholders
Communicate complex marketing information to engage with relevant audiences and stakeholders effectively, efficiently, and professionally
Demonstrate proficiency in digital literacy for generating data-driven, innovative, and strategic marketing solutions for organisations
Apply appropriate research skills to address contemporary marketing challenges and to make effective strategic decisions

More about this course

The Master of Marketing program offers an advanced and comprehensive curriculum for marketing professionals and aspiring leaders
With a focus on strategic marketing, analytics, and global trends, this program equips students with the knowledge and skills needed to excel in dynamic and competitive markets
It integrates practical applications, cutting-edge marketing strategies, and a global perspective, preparing graduates to drive successful marketing campaigns, enhance brand value, and navigate the ever-evolving landscape of marketing

Semester 1

MKTG5012 Strategic Brand Marketing

MKTG5004 Business Research Methods

MKTG6006 Digital and Interactive Marketing

MKTG6003 Sustainable and Societal Marketing

Semester 2

MKTG6004 User Experience Design

MKTG6005 B2B Services Marketing

Options

MKTG5006 Marketing Intelligence and Analytics

MKTG5008 Integrated Global Communications

MKTG5010 Branding Luxury

Options

MGMT6041 Graduate Business Study Tour

MGMT6068 Sustainability and Global Business Study Tour

MGMT6082 Commerce Research Project

MKTG6018 Commerce Consultancy/Internship

Eligibility criteria Up Arrow Icon

Conditional Offer Up Arrow Icon

Yes
If students have received a conditional offer for a course, they will need to have the conditions met and ticked off before they can be admitted and proceed with their enrolment. University recommend first accepting student's offer to ensure their offer does not lapse. To check your offer conditions and how to satisfy them, please follow the steps below: Log into OASIS. Click on the My Studies tab. Click on the eStudent box. Click on the My Offers tab. Click on View Offer next to the relevant offer.
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