Master of Business Management specialising in Marketing offered by Monash University
- Public University
1 Campus- Estd. 1958
Master of Business Management specialising in Marketing at Monash University Overview
Master of Business Management specialising in Marketing
at Monash University
Drive sustainable business performance and create meaningful value for customers with a specialisation in Marketing
Duration | 24 months |
Start from | Start Now |
Total fee | ₹43.79 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | PG Degree |
Master of Business Management specialising in Marketing at Monash University Highlights
Master of Business Management specialising in Marketing
at Monash University
- Earn a degree from Monash University
- Learn from industry experts
Master of Business Management specialising in Marketing at Monash University Course details
Master of Business Management specialising in Marketing
at Monash University
Skills you will learn
Who should do this course?
- For individuals who want to enhance their knowledge & skills in the field
What are the course deliverables?
- Acquire an adaptable leadership skill set, ready to meet the challenges of the changing business landscape
- As markets change, position yourself with the financial management skills to allocate resources strategically, with a mind towards the big picture
- Advance your marketing skills through a business management lens, focusing on key areas such as marketing communications, web content creation, and digital and social media marketing
More about this course
- The?Master of Business Management?will prepare you to become an effective leader in an increasingly agile business environment, and will equip you with the skills needed to step into a management position in your field
- A specialisation in Marketing will expand on key elements of marketing theory in a digital context
- You will learn advanced marketing knowledge and skills, and use them to make socially responsible decisions to support business objectives and create unique customer experiences
Master of Business Management specialising in Marketing at Monash University Curriculum
Master of Business Management specialising in Marketing
at Monash University
Part A. Business management foundation
Leadership for organisational advancement
Strategic management for agile organisations
Innovation and new value creation
Financial management and resource utilisation
Part B. Marketing
Marketing principles in a digital world
Integrated marketing communications
Digital marketing
Social media marketing
Part C. Application studies
Business transformation
Industry project 1
Industry project 2
Professional development
Master of Business Management specialising in Marketing at Monash University Faculty details
Master of Business Management specialising in Marketing
at Monash University
Associate Professor Jonathan Matheny
Jonathan Matheny is the Director of Program Development for Leadership and Executive Education. He leads the development of new programs and teaches personal development, leadership and organisational change. He has led academic programs and lectures across North America, Europe and Asia.
Master of Business Management specialising in Marketing at Monash University Entry Requirements
Master of Business Management specialising in Marketing
at Monash University
Eligibility criteria
- Education: Bachelor's degree from recognised university
Conditional Offer
- Yes
- If a conditional offer is made, then the applicant has to submit more documents
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Master of Business Management specialising in Marketing at Monash University Contact Information
Master of Business Management specialising in Marketing
at Monash University
Address
Scenic Blvd, Clayton, Victoria 3800, Australia
Melbourne ( Victoria)
Phone
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