Bachelor of Business -Marketing offered by Swinburne University of Technology
- Public University
1 Campus- Estd. 1908
Bachelor of Business -Marketing at Swinburne Overview
Duration | 36 months |
Start from | Start Now |
Total fee | ₹13.62 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Degree |
Bachelor of Business -Marketing at Swinburne Highlights
- Earn a degree after completion of the course
Bachelor of Business -Marketing at Swinburne Course details
- Students Interested in Marketing
- Future Marketing Professionals
- Creative and Analytical Thinkers
- Define and integrate theoretical principles applicable to marketing and apply those principles in a range of practices
- Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
- Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- This course is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques within the context of business organizations
- This course aims to equip students with the knowledge, skills, and practical experience necessary to succeed in various marketing roles and make meaningful contributions to organizational success in the dynamic and competitive field of marketing
Bachelor of Business -Marketing at Swinburne Curriculum
Core Business Fundamental Units
Financial Information for Decision Making
Economics for Business Decision Making
Business Digitalisation
Contemporary Management Principles
Core Practice Business Units
Learning and Communicating for Innovative Business Practice
Business Consulting Project
Planning for Career Success
Sustainable Business Practice
Marketing major units
Marketing Research and Analytics
Integrated Marketing Communication
Consumer Behaviour
Marketing and Innovation
Frontiers of Digital Marketing
Marketing Strategy and Planning
Marketing Insights
Business for Sustainability, Social Change and Impact
Recommended electives
Planning for Career Success
Sports/Advertising/Media
Events Management
Public Relations Theory and Practice
Bachelor of Business -Marketing at Swinburne Entry Requirements
- Education: High School /Diploma
- Yes
- Conditional offers are made to applicants who are required to provide additional documentation to support their application
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Bachelor of Business -Marketing at Swinburne Contact Information
John Street, Hawthorn
Victoria 3122 Australia
Melbourne ( Victoria)