Swinburne University of Technology
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Bachelor of Media And Communication – Public Relations 

Bachelor of Media And Communication – Public Relations
 at 
Swinburne 
Overview

Develop effective PR campaigns that build brand reputation and achieve specific goals

Duration

36 months

Start from

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Total fee

13.62 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

Bachelor of Media And Communication – Public Relations
 at 
Swinburne 
Highlights

  • Earn a degree after completion of the course
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Bachelor of Media And Communication – Public Relations
 at 
Swinburne 
Course details

Skills you will learn
Who should do this course?
  • Strategic Storytellers
  • Fast-Paced Problem Solvers
  • Relationship Architects
What are the course deliverables?
  • Critically execute knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • Exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • Critically apply creativity and problem-solving in relation to a range of media and communication activities and processes
  • Recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
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More about this course
  • This program equips you with the skills and knowledge to navigate the ever-changing world of Public Relations
  • In this course students will delve into strategic communication, crafting messages that resonate and building relationships with target audiences
  • In this course students will possess excellent written, verbal, and interpersonal communication skills, allowing you to craft clear, compelling messages and connect with diverse audiences

Bachelor of Media And Communication – Public Relations
 at 
Swinburne 
Curriculum

Core Units

Introduction to Media Studies

Professional Communication Practice

Media Content Creation

Global Media Industries

Public Relations Major

Public Relations Writing

Global Public Relations Practice

Professional Practice: Client and Agency Management

Public Relations Project and Campaign Planning

Bachelor of Media And Communication – Public Relations
 at 
Swinburne 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Yes

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Bachelor of Media And Communication – Public Relations
 at 
Swinburne 
 
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Bachelor of Media And Communication – Public Relations
 at 
Swinburne 
Contact Information

Address

John Street, Hawthorn
Victoria 3122 Australia

Melbourne ( Victoria)

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