Master of Marketing
offered by University of Wollongong - Australia

Public University
1 Campus
Estd. 1951

Master of Marketing
at
UOW
Overview

Strategic Marketing Mastery: Elevate your expertise with our Master's in Marketing program, shaping savvy professionals for dynamic and innovative campaigns.

Duration	18 months
Total fee	₹42.15 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	PG Degree

Master of Marketing
at
UOW
Highlights

Earn a Degree after completion

Master of Marketing
at
UOW
Course details

Skills you will learn

Marketing Research Financial Management Digital marketing Operations Operations management Marketing Accounting Marketing Communication

What are the course deliverables?

Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
Synthesise relevant marketing principles and concepts in a business context.
Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and creative thinking.
Plan and execute a substantial research-based strategic marketing project
Apply principles of social responsibility when critically evaluating situations and making business decision
Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.

More about this course

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create

Master of Marketing
at
UOW
Curriculum

Foundation

ACCY801 6 cp Accounting and Financial Management

MARK804 6 cp Principles of Marketing Management

MGNT803 6 cp Organisational Behaviour and Management

OPS 802 6 cp Operations Management

Core

MARK901 6 cp Digital Marketing

MARK920 6 cp Social Marketing

MARK935 6 cp Marketing Strategy

MARK936 6 cp Consumer Behaviour

MARK940 6 cp Marketing Communications

Capstone

MARK977 6 cp Research For Marketing Decisions

Elective

Master of Marketing
at
UOW
Entry Requirements

Eligibility criteria Up Arrow Icon

A recognised bachelor degree with an average mark of 50% or a UOW Graduate Certificate in Business.
Other tertiary qualifications along with extensive professional work experience will be considered.
IELTS Academic -6.5
TOEFL (Internet-based) -86

Conditional Offer Up Arrow Icon

Yes
Students may get offer with conditions that they need to meet before they can accept their offer, such as finishing their current study, meeting the English language requirements for their course, or providing original or copies of their academic documents. These conditions will be listed in the Offer of Admission
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