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Bachelor of Business in Marketing 
offered by VU

Bachelor of Business in Marketing
 at 
VU 
Overview

Mastering the Art and Science of Marketing Excellence

Duration

36 months

Total fee

7.07 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

Bachelor of Business in Marketing
 at 
VU 
Highlights

  • Earn a degree from Victoria University
  • Learn from expert faculty
  • Financial aid available
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Bachelor of Business in Marketing
 at 
VU 
Course details

Who should do this course?
  • Individuals who have a specific interest in marketing strategies, consumer behavior, and the broader field of business
What are the course deliverables?
  • Grasp the fundamental principles of marketing, including consumer behavior, market research, branding, product development, pricing, distribution, and promotion
  • Understand the process of developing and implementing effective marketing strategies that align with organizational goals and achieve competitive advantage
  • Develop proficiency in analyzing consumer behavior and market trends to identify target segments and tailor marketing strategies accordingly
  • Master essential data analysis and reporting skills to measure the effectiveness of marketing campaigns and track key performance indicators (KPIs)
More about this course
  • Ignite your career in the dynamic realm of marketing with our 100% online Bachelor of Business. Tailored for aspiring marketers, this program integrates leadership, digital business, and communication skills
  • Immerse yourself in practical exercises and real-world case studies to emerge as a skilled marketer. Acquire digital proficiency for globalized markets, and excel in data analysis, research, and branding, empowering you to drive successful strategies across industries

Bachelor of Business in Marketing
 at 
VU 
Curriculum

Year One

My Business Future

Ethics & Sustainability

Economic Concepts and Application

Marketing Theory and Practice

Year Two

Innovation and Entrepreneurship

Strategic Consumer Insights

Marketing Research

My Professional Brand

Year Three

Service Design and Marketing

Workplace Learning

Professional Business Project

Bachelor of Business in Marketing
 at 
VU 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Yes

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Bachelor of Business in Marketing
 at 
VU 
Contact Information

Address

City Flinders Campus
Ground floor (VUHQ), 300 Flinders Lane
Melbourne, Victoria, Australia

Melbourne ( Victoria)

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