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Bachelor of Business in Marketing and Innovation 
offered by VU

Bachelor of Business in Marketing and Innovation
 at 
VU 
Overview

Specialize in Marketing Excellence and Entrepreneurial Innovation

Duration

36 months

Total fee

7.07 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Bachelor of Business in Marketing and Innovation
 at 
VU 
Highlights

  • Earn a degree from Victoria University
  • Learn from expert faculty
  • Financial aid available
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Bachelor of Business in Marketing and Innovation
 at 
VU 
Course details

Who should do this course?
  • Individuals who have a keen interest in marketing strategies, consumer behavior, branding, and promotional activities
What are the course deliverables?
  • Grasp the core principles of marketing, including consumer behavior, market research, branding, product development, pricing, distribution, and promotion
  • Understand the processes and tools for generating, developing, and implementing innovative ideas within a business context. Analyze the challenges and opportunities of managing innovation in a dynamic market
  • Stay up-to-date on the latest technological advancements and their impact on marketing strategies and practices. Leverage technology to optimize marketing campaigns and drive innovation
  • Develop proficiency in collecting, analyzing, and interpreting marketing data to inform decision-making
More about this course
  • Elevate your career with Victoria University's 100% online Bachelor of Business degree. Gain practical industry experience and a global business perspective
  • Master digital tools, communication, and ethical business practices. Specialize in Management and Innovation to hone leadership, communication, and technology skills
  • Learn entrepreneurship from ideation to growth, perfect pitching, secure funding, and stay ahead with the latest in digitization, big data, agile methodologies, and gamification. Your pathway to success starts here

Bachelor of Business in Marketing and Innovation
 at 
VU 
Curriculum

Year One

My Business Future

Ethics & Sustainability

Economic Concepts and Application

Marketing Theory and Practice

People and Organisations

Year Two

Innovation and Entrepreneurship

My Professional Brand

Strategic Management

Year Three

Professional Business Project

Entrepreneurial Venture Scale Up

Knowledge Management

Managing Organisational Change

Bachelor of Business in Marketing and Innovation
 at 
VU 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Yes

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Bachelor of Business in Marketing and Innovation
 at 
VU 
 
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Bachelor of Business in Marketing and Innovation
 at 
VU 
Contact Information

Address

City Flinders Campus
Ground floor (VUHQ), 300 Flinders Lane
Melbourne, Victoria, Australia

Melbourne ( Victoria)

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