AI In Digital Marketing Course 

offered by DMI

Heads of Digital and Digital Marketing Managers

Digital Account Managers

Sales Directors and Digital Sales Managers

Digital Marketing Generalists and Marketing Executives

Heads of Social Media and Social Media Executives/Analysts

Copywriters, Content Analysts, and Digital Integrated Copywriters

Content Managers, Content Marketing Managers, and Heads of Content Marketing

Email, Automation, or CRM Managers

Heads of CX, Heads of Sales Enablement, and Customer Success Managers

Search Specialists, Search Analysts, SEO Specialists, and SEM Specialists and Analysts

What is AI in Digital Marketing?

ChatGPT & Other AI ToolsAI and Machine Learning

AI and Machine Learning

Generative AI and Predictive Analytics

Use Cases for AI In Digital Marketing

Using AI with Data for Decision-Making

Data Collection and Analysis for AI

Applying AI to Digital Marketing Channels

AI-Driven Campaign Optimization

AI in Content Marketing

This short course is for marketers looking to use AI to enhance and optimize digital marketing activities

Through a combination of hands-on practical lessons, toolkits and real-world examples, you will know how to leverage AI technologies to gain key insights, refine campaigns and drive growth

With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth