Digital Communication - Online Edition offered by Bocconi University
- Private University
1 Campus- Estd. 1902
Digital Communication - Online Edition at Bocconi University Overview
Digital Communication - Online Edition
at Bocconi University
Learn and apply models and methodologies for digital communication management in the various fields, media and platforms
Duration | 5 days |
Total fee | ₹2.06 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Digital Communication - Online Edition at Bocconi University Highlights
Digital Communication - Online Edition
at Bocconi University
- Earn a certificate of completion from SDA Bocconi
- Earn a Digital badge upon completion of the program
Digital Communication - Online Edition at Bocconi University Course details
Digital Communication - Online Edition
at Bocconi University
Skills you will learn
Who should do this course?
- For managers who have a solid experience (at least 5 years) in corporate or marketing communication
What are the course deliverables?
- Knowledge of the main innovations and trends relevant for digital communication management
- Knowledge and application of the main principles and models of communication management in the digital age
- Knowledge and discussion of methodologies and best practices in the new media and platforms
- Discussion of experiences presented by practitioners and guest speakers
More about this course
- The program offers a close-up on the scenarios and trends of digital communication in B2C and B2B
- Communication management models and tools will be discussed with branding, lead generation and commerce objectives, in a perspective based on customer and stakeholder value
- The new approach of storytelling and experience management with the brand in an integrated omnichannel journey will be discussed, and the new frontiers of integration between communication and e-commerce also explored
Digital Communication - Online Edition at Bocconi University Curriculum
Digital Communication - Online Edition
at Bocconi University
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at Bocconi University
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Digital Communication - Online Edition at Bocconi University Contact Information
Digital Communication - Online Edition
at Bocconi University
Address
Via Roberto Sarfatti, 25, 20100 Milano, Italy
Milan ( Other - Italy)
Phone
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