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Master in Fashion, Experience & Design Management 
offered by Bocconi University

Master in Fashion, Experience & Design Management
 at 
Bocconi University 
Overview

Build A Solid Career In A Fast-Moving Business World and learn from 5th in European B-Schools

Duration

12 months

Start from

20th Jan'25

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Master in Fashion, Experience & Design Management
 at 
Bocconi University 
Highlights

  • Expertise in three of the highlights of Italian Excellence
  • Direct Brand And In-Company Experience
  • World-Class Faculty
  • Top Guest Speakers
Read more
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Master in Fashion, Experience & Design Management
 at 
Bocconi University 
Course details

Who should do this course?
  • For managerial role in a fashion, luxury, or design company
  • For organizations that create unique customer experiences
What are the course deliverables?
  • Develop a comprehensive understanding of the fashion industry ecosystem, including its historical context, current trends, and future projections
  • Acquire advanced knowledge of design principles and their application within the context of fashion and experience management
  • Demonstrate proficiency in strategic planning and management techniques specific to the fashion and design industries
  • Gain insight into consumer behavior and market dynamics, with a focus on how these factors influence fashion and design management decisions
More about this course
  • The program is an intensive experience that provides students with the most solid management skills to work in highly creative industries
  • The value of unlimited imagination needs to be combined with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, new managerial tools and rigorous KPIs

Master in Fashion, Experience & Design Management
 at 
Bocconi University 
Curriculum

Introduction to Fashion, Experience & Design Management

Overview of the fashion industry

Introduction to experience and design management principles

Design Principles for Fashion Management

Fundamentals of design theory and practice

Design thinking methodologies

Consumer Behavior and Market Analysis

Understanding consumer psychology and behavior

Market research methods and techniques

Strategic Management in Fashion

Strategic planning frameworks

Business model innovation in the fashion industry

Faculty Icon

Master in Fashion, Experience & Design Management
 at 
Bocconi University 
Faculty details

Massimo Aielli
Accounting and Control

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66.28 L
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Master in Fashion, Experience & Design Management
 at 
Bocconi University 
 
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Master in Fashion, Experience & Design Management
 at 
Bocconi University 
Contact Information

Address

Via Roberto Sarfatti, 25, 20100 Milano, Italy
Milan ( Other - Italy)

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