Campaign Management offered by Rome Business School
- Private University
1 Campus
Campaign Management at Rome Business School Overview
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Intermediate |
Course Level | UG Certificate |
Campaign Management at Rome Business School Highlights
- Support in managing your job interviews.
- All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.
- At the end of the course, you will be presented with a named participation certificate.
- Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.
Campaign Management at Rome Business School Course details
- Communication and political marketing professionals . Politicians Students and scholars in political science, sociology and law
- The laboratory is aimed at answering the question ?How do you organize an effective electoral campaign?? through the study of two macro areas: strategy (understanding the context and identifying the objectives) and organization (how to structure to achieve those objectives).
Campaign Management at Rome Business School Curriculum
Introduction : The phases of an Electoral Campaign: Positioning, Pre-campaign and Campaign
Understanding who the candidate is: Image and leadership types
Understanding who the voters are: The Targeting and Bucketing process
Understanding the reference environment: Market research (qualitative and quantitative methods and reporting)
Identifying : Identifying the Language: Framing, contextualization and storytelling
To choose the communication channels: Traditional campaing vs digital campaign
Identifying the Language: Framing, contextualization and storytelling
Identifying the Graphics: visual communication within the political confrontation context
Organizing Human resources Organization and Management: Staff, backers and supporters
Events organization and Fundraising: Phonebanking, canvassing e special events
Case Studies : The theme campaign: ?Obama Pride? (LGBT for Obama): the Tammy Baldwin case
The territorial campaign: ?Canvassing in the USA?: the Wisconsin case.
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