HSE University
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Marketing 
offered by HSE University

  • Public University
  • Estd. 1992

Marketing
 at 
HSE 
Overview

Understand the basic functions of marketing in the company

Duration

11 weeks

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Marketing
 at 
HSE 
Highlights

  • Earn a certificate of completion from HSE University
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Marketing
 at 
HSE 
Course details

What are the course deliverables?
  • Learn basic concepts, approaches, and current trends in traditional and digital marketing
  • Develop abilities in marketing strategic thinking and understanding the company’s competitive position in the rapidly changing environment
  • Develop students’ abilities to solve managerial problems in the field of marketing
  • Foster the skills in marketing planning
More about this course
  • The aim of the course "Marketing" is to master the modern concepts of marketing students, as well as the ability of students to apply marketing tools in practice
  • As part of the course, we will tell you about how to conduct market research, develop a marketing plan, segment the market and select target audiences, and properly promote a product, including on the Internet
  • The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan

Marketing
 at 
HSE 
Curriculum

Introduction to marketing

Marketing strategy formation process

Branding

Marketing mix

Digital marketing

Marketing research

Global Integration Marketing Strategies: from standardized to local marketing strategy

International Market Entry: Strategies and Modes

Marketing Planning

Marketing
 at 
HSE 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Marketing
 at 
HSE 
Contact Information

Address

Myasnitskaya Ulitsa, 20, Moscow, Russia, 101000
Moscow

Email
hse@hse.ru

(For general query)

inter@hse.ru

(For admission query)

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