Marketing - management offered by HSE University
- Public University
- Estd. 1992
Marketing - management at HSE Overview
Marketing - management
at HSE
The first online master's program in marketing management at the Higher School of Economics
Duration | 50 hours |
Total fee | ₹6.77 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Marketing - management at HSE Highlights
Marketing - management
at HSE
- Earn a master degree from HSE University
- Assessment for practice
Marketing - management at HSE Course details
Marketing - management
at HSE
Skills you will learn
Who should do this course?
- For anyone who aspires to build a successful career in marketing
- For marketing manager/director
- For product manager/category manager/category leader;
- For brand manager/director;
- For analyst / head of department;
- For Customer Service Manager/Director
What are the course deliverables?
- Able to consistently apply the stages of developing a marketing strategy
- Able to distinguish between types of promotion instruments and allign their usage with promotion goals
- Distinguish the stages of marketing development and their features
- Know the difference between strategic marketing and operational marketing, and when each is required
- Know the main characteristics and are able to explain the basic concepts of marketing
- Practice the principles of building a portrait and consumer journey
- Understand the connection between the elements of STP marketing, and able to interpret the positioning map
- Understand the differences between marketing strategy, mission, goals and objectives in marketing management
- understand the differences between the types of marketing strategies
- understand the principles of creating a value chain for the consumer
More about this course
- The program gives you the opportunity to build your own learning path and continue to learn what you personally need\
- This course covers various aspects of marketing management, including market analysis, consumer behavior, product development, branding, pricing, promotion, and strategic planning
Marketing - management at HSE Curriculum
Marketing - management
at HSE
Marketing and marketing activities
Marketing evolution
Marketing profession
Marketing principles
Market segmentation
Consumer portrait
The consumer journey
STP marketing
Competitive Advantage Theory
Unique Selling Proposition (USP) theory
Positioning models
Marketing communications
Marketing mix
PR, advertising, sales promotion, and direct marketing
Stages of developing a marketing strategy
Competitive Strategies
Value chain
Loyalty
Marketing - management at HSE Entry Requirements
Marketing - management
at HSE
Eligibility criteria
- Education: Graduation
Conditional Offer
- Not mentioned
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Marketing - management at HSE Contact Information
Marketing - management
at HSE
Address
Myasnitskaya Ulitsa, 20, Moscow, Russia, 101000
Moscow
Phone
Email
hse@hse.ru
(For general query)
inter@hse.ru
(For admission query)
Go to College Website ->