Driving Hotel Revenues
- Private University
- Estd. 1893
Driving Hotel Revenues at EHL Overview
Duration | 15 weeks |
Total fee | ₹4.90 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Driving Hotel Revenues at EHL Highlights
- Earn a certificate of completion from EHL
- Learn from 40 reading & case studies & 23 interactive exercises
Driving Hotel Revenues at EHL Course details
- For hospitality professionals
- For hotel owners
- For entrepreneurs starting a hospitality business
- For any professional with business experience
- Describe the scope of distribution management and its challenges
- Illustrate consumer expectations and behavior across distribution channels
- Apply different methods to forecast future demand
- Identify new data sources and conduct a comprehensive data analysis
- Apply market segmentation techniques
- Interpret digital marketing analytics to distinguish customers
- Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: Distribution Channels, Revenue Management, E-Marketing and Social Media
Driving Hotel Revenues at EHL Curriculum
Week 1 to 5 Distribution Strategy
Introduction to distribution
Introduction to hotel distribution
Distribution channel management
Distribution channel: direct booking
Distribution channel: direct sale
Channel performance fundamentals
Channel performance fundamentals
Distribution channel challenges
Hotel distribution: challenges and solutions
Final assessment
Week 6 to 10 Revenue Management
What is Revenue Management?
Pricing strategy
Forecasting
Overbooking
Inventory allocation and capacity control
Group request management
Revenue management implementation
Latest trends in revenue management
Final assessment
Week 11 to 15 E-Marketing & Social Media
Seeing the big picture of digital marketing
Building a strong brand with content marketing
Social media, user-generated content, and digital performance
Digital marketing challenges and what?s next
Final assessment
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Driving Hotel Revenues at EHL Contact Information
Route de Cojonnex 18, 1000 Lausanne 25, Switzerland
Lausanne ( Other - Switzerland)