Successful Hotel Digital Marketing and Social Media Strategies
- Private University
- Estd. 1893
Successful Hotel Digital Marketing and Social Media Strategies at EHL Overview
Duration | 5 weeks |
Total fee | ₹1.82 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Successful Hotel Digital Marketing and Social Media Strategies at EHL Highlights
- Earn a certificate of completion from EHL
- Learn from 7 reading & case studies & 1 interactive exercises
Successful Hotel Digital Marketing and Social Media Strategies at EHL Course details
- For hospitality professionals
- For hotel owners
- For entrepreneurs starting a hospitality business
- For any professional with business experience
- Categorize consumer expectations and behavior across digital platforms
- Apply market segmentation techniques
- Interpret digital marketing analytics to distinguish customers
- Develop strategies for customer relationship management
- Explain the key issues and challenges of digital marketing
- Integrate digital marketing with traditional marketing activities
- In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention
Successful Hotel Digital Marketing and Social Media Strategies at EHL Curriculum
Week 1 Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
Week 2 Building a strong brand with content marketing
Content marketing
Different types of online media
Build an engaging Brand.com
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Branding: the science of storytelling
Week 3 Social media, user-generated content, and digital performance
Developing customer engagement on social media
Listen in to your target market
Transforming big data into smart data
Multi-channel attribution models
Week 4 Digital Marketing challenges and what?s next
Insights from hospitality executives
Week 5 Final assessment
Successful Hotel Digital Marketing and Social Media Strategies at EHL Faculty details
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Successful Hotel Digital Marketing and Social Media Strategies at EHL Contact Information
Route de Cojonnex 18, 1000 Lausanne 25, Switzerland
Lausanne ( Other - Switzerland)