Business Analytics for Leaders
offered by International Institute for Management Development

Private University
1 Campus
Estd. 1990

Business Analytics for Leaders
at
IMD
Overview

Learn how big data can give you and your company a strategic advantage

Duration	8 weeks
Total fee	₹2.36 Lakh
Mode of learning	Online
Course Level	UG Certificate

Business Analytics for Leaders
at
IMD
Highlights

Earn a certificate of completion from IMD Switzerland
Learn from 42 videos and 5 group work sessions

Business Analytics for Leaders
at
IMD
Course details

Skills you will learn

Business Analytics Big Data

Who should do this course?

For managers and executives looking for a practical understanding of business analytics and big data
For Entrepreneurs and business owners

What are the course deliverables?

Discover the various sources of data, both within and outside your organization
Understand the different types of analytics and which is best suited to your needs
Investigate the different levels of data analytics maturity and where your organization stands

More about this course

Business analytics help organizations to anticipate trends and outcomes and make informed decisions
Our Business Analytics for Leaders program is designed to give you a strategic overview of different types of big data and data analytics, allowing you to identify how your organization can use them to drive success
You'll learn the difference between offensive and defensive analytics strategies and reflect on the strategy your business needs
Practical tools will enable you to assess your organization's data analytics capability, compare it with that of other companies, and identify gaps
You'll have a brief introduction to artificial intelligence and machine learning, and discover how you can leverage them to create a competitive edge for your business

Business Analytics for Leaders
at
IMD
Curriculum

Unit 1

What is big data?

Unit 2

How are data categorized?

Unit 3

What are analytics & why are they useful?

Unit 4

AI & ML

Unit 5

How is your firm using DA?

Unit 6

What is your DA strategy?

Business Analytics for Leaders
at
IMD
Faculty details

Amit Joshi

Amit Joshi is a Professor of Digital Marketing and Strategy at IMD. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability.