Business Growth Strategies
offered by International Institute for Management Development

Private University
1 Campus
Estd. 1990

Business Growth Strategies
at
IMD
Overview

Explore how strategic planning can help to quickly test your ideas on the market

Duration	5 weeks
Total fee	₹1.56 Lakh
Mode of learning	Online
Course Level	UG Certificate

Business Growth Strategies
at
IMD
Highlights

Earn a certificate of completion from IMD Switzerland

Business Growth Strategies
at
IMD
Course details

Skills you will learn

Strategic Planning Marketing Business Strategy Strategic Management

Who should do this course?

For Innovation leaders
For Leaders and managers

What are the course deliverables?

Ensure innovation projects build new knowledge and capabilities for the future
Discover the potential of Artificial Intelligence and Smart Machines for your firm or business unit
Develop a business strategy and an action plan for implementation

More about this course

This program provides tools and insights to help you ensure that your business survives and grows in today's fast-evolving marketplace
You'll discover how your organization needs to 'leap-across knowledge disciplines to reimagine how a product is made or a service is delivered
You'll also learn the five fundamental principles that should guide and inform your business's preparation to make that leap
Throughout the program, you'll look at case studies of companies that have endured and prospered for centuries by identifying new growth opportunities, adapting, and innovating
You'll be inspired to accelerate your own organization's ability to acquire and cultivate knowledge that is critical to its future success
You'll also discover why managerial creativity is increasingly important, and how you can leverage new technologies to help achieve your objectives
You'll develop a business growth strategy for your organization and an action plan for implementing it

Business Growth Strategies
at
IMD
Curriculum

Week 1: When strength becomes a weakness

Introduction to the concept of "foundational knowledge"

Assess a company's maturity

Week 2: How knowledge is harnessed

Identification of potentially game-changing shifts within an industry

Explore a company's potential to leverage such shifts

Week 3: The rise of ubiquitous connectivity

Ubiquitous connectivity

Enhance the competitiveness of a company by tapping into external communities

Week 4: Smart machines and human creativity

The rise of smart machines

The importance of human creativity

Exploring the state-of-the-art applications of AI

Week 5: Turning insights into organized actions

Discover pockets of innovation within large, complex organizations

Understand the critical conditions that enable an idea to take off and scale

Apply your Leap Map

Business Growth Strategies
at
IMD
Faculty details

Howard Yu

Among the many industries that Professor Yu has investigated – ranging from healthcare, automobile and heavy machinery to fast-moving consumer goods – he has also traced the evolution of the global PC industry, including the top three motherboard makers and laptop manufacturers worldwide.