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Digital Disruption 

Digital Disruption
 at 
IMD 
Overview

Identify changes in the business environment and take advantage of them

Duration

8 weeks

Total fee

2.36 Lakh

Mode of learning

Online

Course Level

UG Certificate

Digital Disruption
 at 
IMD 
Highlights

  • Earn a certificate of completion from IMD Switzerland
Details Icon

Digital Disruption
 at 
IMD 
Course details

Who should do this course?
  • For leaders and managers
What are the course deliverables?
  • Drive disruption in your industry don't drown in it
  • Analyze and overcome obstacles to rapid execution
  • Create a successful digital transformation plan for your organization
More about this course
  • Disruptive digital technology is reshaping almost every industry, and you already understand the urgency for transformation
  • This digital business online course helps you formulate a successful, innovative strategy for what to do next
  • You will analyze opportunities and threats, and design defensive and offensive strategies to bring your business a competitive advantage based on several digital disruption examples
  • You will learn how to digitize existing business models, products and value chains
  • This Digital Disruption online training will make you digitally agile, ensuring you play a key role in navigating your business through digital change

Digital Disruption
 at 
IMD 
Curriculum

Unit 1: The dynamics of digital disruption

Examine the state of digital disruption and the threat it is posing to traditional companies, across markets and industries

Consider our framework for digital business transformation

Unit 2: How disruptors disrupt

Learn about the three value drivers of competitive differentiation in a digital world and discover the 15 disruptive business models that flow from them

Study the concepts of combinatorial disruption, value vacancies, and value vampires and apply them in your industry

Unit 3: The digital disruption response playbook

Understand more about digital business ability and its three key elements

Apply this understanding to your own company to identify its strengths and weaknesses

Unit 4: Digital business agility (DBA)

Study different strategic approaches to responding to disruption or becoming a disruptor, all of which require the ability to move with speed, fluidity, and effectiveness

Learn to sense changes in the environment, analyze data effectively and execute rapidly so that you can scale or fail quickly, as needed

Unit 5: Leading amid disruption

Identify the best ways to lead amid disruption.

Learn the key behaviors and understand the core competencies of successful leaders making a difference in turbulent times

Complete a self-assessment worksheet to reflect on your personal leadership competencies

Unit 6: Digital strategy execution - the digital orchestra

Reflect on people challenges and solutions related to talent identification, attraction, education, and retention

Cover challenges to hyper-awareness and informed decision-making

Analyze how firms have used collective intelligence to think about challenges to fast execution

Unit 7: Business models of the digital giants

Observe how Google, Amazon, Facebook, Alibaba and Tencent scale up, thrive and make money

Expect many of your assumptions about this to be challenged

Consider which you would invest in and why

Unit 8: Your digital business transformation

Apply the digital business transformation framework to your company and create an agenda for change

Study how Kodak responded to digital transformation

Use what you have learned in the course to create a transformation plan for your organization

Faculty Icon

Digital Disruption
 at 
IMD 
Faculty details

Michael Wade
Michael Wade is Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of IMD’s Global Center for Digital Business Transformation.

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Digital Disruption
 at 
IMD 
Contact Information

Address

Ch. de Bellerive 23
P.O. Box 915
CH-1001 Lausanne, Switzerland

Lausanne ( Other - Switzerland)

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